A new way to enjoy yourself Campanile hotels convey the brand concept

Mondo Tourism Updated on 2024-01-30

The slogan of a hotel brand is not only the brand concept it conveys, but also its memorable outstanding characteristics. A slogan in place can also accurately locate the hotel and easily capture the hearts of guests.

from"Nostalgia for every moment" to "own new enjoyment".

In 2022, the French hotel brand Campanile has renewed its brand slogan – "Own New".

Enjoy the law".

In the eyes of industry insiders, the birth of Campanile's new slogan is a reshaping of the value system on the basis of the original. In 2016, Campanile hotels, which had just entered the Chinese market, prudently introduced the "French gene". From the design of the hotel to the details of catering and furnishings, Campanile hotels have always maintained the characteristics of "Franco-Chinese fusion" and achieved rapid development in the Chinese market.

Over the years, Campanile hotels have gradually achieved local development and have become more confident and relaxed. The freedom, liveliness and enthusiasm of the French DNA are fully unleashed, and we are committed to realizing the variety of "ideas" for each guest and unlocking a new "enjoyment" experience, which is also the origin of the new slogan of Campanile hotels.

Campanile The French "New Enjoyment Law".

With the rise of the younger generation of consumers, their accommodation needs are changing dramatically. The updated Campanile slogan is also engaging in a younger and more accessible dialogue with consumers. "Own New Enjoyment Law" is intended to integrate pure French culture with Chinese lifestyle to create a high-quality, light luxury, and French-style living space that meets the needs of Chinese people. The "New Way of Own" also means a love of freedom, allowing every guest to enjoy a quality French stay and delicious French cuisine at a Campanile hotel, as well as many more social activities to enjoy at home.

In fact, behind the Campanile slogan, there is also a product "New Enjoyment" and a French pedigree "New Enjoyment". Continuing the brand's French spirit, Campanile's Pleasure Social Zone is a forward-looking design that creates a diverse social experience and captures moving moments, creating a space that surprises everywhere.

The French greetings, child care services and peace of mind package services are the intimate and meticulous aspects of the Campanile hotel's French service with intimate and warm French service. In addition, high-quality French dining is a key feature of Campanile hotels. Provencal cold-cut platters, French classic original cuts, traditional Chinese beef noodles and fried rice, as well as authentic French baking and Western staples, all make the Campanile hotel's French heritage "new enjoyment" interpreted.

Nature, healing, a unique Huiyu hotel

Starting from life itself, Huiyu Hotel implants the artistic conception of natural landscapes into the architectural space, bringing natural healing breath, and occupying the minds of consumers with its exclusive differentiated experience and special services. Not only that, Huiyu Hotel also provides guests with meditation** products and customized audio, so that guests can get a deep rest in a healing space.

Whether it's the Campanile Hotel's "own new enjoyment" or the natural healing of the hotel, the brand and its guests and investors can go both ways.

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