Changsha Evening News, December 20 (Quan** reporter Huang Ruxi, Zhu Lincan) On the 20th, the 2023 China (Changsha) First Prefabricated Cuisine Innovation and Development Summit Forum and Changsha Prefabricated Cuisine Industry Brand List Release Event was held. At the event, experts and scholars, industry professionals and heads of more than 100 enterprises in the city gathered together to jointly take the pulse and support the high-quality development of Changsha's prefabricated food industry.
It is a historical necessity that prefabricated dishes come to the people's table.
At present, the development of the national prefabricated food industry has entered the fast lane. In terms of the number of enterprises, it has now exceeded 70,000. At the forum, Zhang Chunhui, doctoral supervisor of the Institute of Agricultural Products Processing of the Chinese Academy of Agricultural Sciences and chief scientist of the innovation team, shared the theme of the development status and future of the prefabricated vegetable industry.
According to the 2022 China Chain Catering Industry Report, the largest downstream demand of China's prefabricated food industry comes from the catering industry, and more than 85% of the sales channels are concentrated in the merchant side. With the continuous improvement of China's catering chain rate, some large catering chain enterprises tend to purchase prefabricated dishes on a large scale in order to ensure the quality of raw materials, unify taste standards, and save cooking time in the kitchen.
Zhang Chunhui believes that the evolution from the back kitchen to the first kitchen, and then to large-scale factory production, is the process of industrialization of dishes. With the development of social economy and consumption upgrading, it is a historical necessity that prefabricated dishes have come to the people's table.
To promote the further development and revitalization of Hunan cuisine, we must work industrial transformation. Turn the chef, cooking skills, and kitchen of Hunan cuisine into workers, crafts, and factories as quickly as possible. Zhang Chunhui said.
To resolve the "crisis of trust", it is necessary to establish a systematic standard system.
According to the "Survey Report on the Consumption of Prefabricated Dishes" released in February 2022, nearly one-third (2903%) consumers are concerned about the food safety of prefabricated dishes, accounting for far more than other factors.
Zhang Chunhui believes that in order to promote the high-quality development of the pre-made vegetable industry, it is urgent to build a standard system for the pre-made vegetable industry that conforms to China's dietary Xi, so that the pre-made vegetable industry can operate in a standardized standard system.
How to resolve the "crisis of trust" in the prefabricated food industry?Shen Qingwu, Dean of the College of Food Science and Technology of Hunan Agricultural University and Dean of Changsha Modern Food Innovation Research Institute, put forward unique insights at the forum and put forward suggestions on how to improve the control of food safety for enterprises.
Shen Qingwu introduced that new processing technologies such as ultrasonic-assisted, PEF, ultra-high-pressure treatment, microwave-assisted, as well as cold sterilization technology, rapid cooling and freezing technology, vacuum packaging, nano packaging and other packaging technologies can be adopted to improve the quality and safety of prefabricated dishes.
Changsha has started to promote the "acceleration" of the high-quality development of the prefabricated food industry
Dai Jianwen, Secretary of the Party Group and Director of the Municipal Agriculture and Rural Bureau, told reporters that in recent years, Changsha's prefabricated vegetable industry has taken advantage of the wind and introduced a series of supporting policies such as the "Changsha Action Plan for Promoting the High-quality Development of the Prefabricated Vegetable Industry (2023-2025)", which will focus on establishing the brand of the prefabricated vegetable industry, building a prefabricated vegetable industrial park, cultivating and upgrading prefabricated vegetable enterprises, We will make efforts to build prefabricated vegetable raw material bases, and strive to double the scale of the city's prefabricated vegetable industry by 2025, start the "acceleration" of promoting the high-quality development of the prefabricated vegetable industry, and promote farmers' income and rural revitalization with industrial prosperity.
Hong Mengchun, Secretary of the Party Committee, President and Editor-in-Chief of Changsha Evening News, one of the organizers of the event, said that Changsha Evening News will make full use of the advantages of the mainstream, integrate resources from all parties, promote prefabricated food enterprises to explore implementable and more scientific development paths, boost the standardization, standardization, branding, intelligence and large-scale development of the prefabricated food industry, and help Changsha's prefabricated food industry to make greater influence in the national market.
At the event, Yang Daiming, the technical director of the Hunan Provincial Product Evaluation Center and the chief standardization expert of the Hunan Provincial People's Special, told the key knowledge points of "the strategic docking of the chain of the healthy development of the prefabricated vegetable industry and rural revitalization". Tang Wu, deputy director of the Investment Promotion Department of Liuyang Provincial Agricultural Science and Technology Park, introduced the investment promotion policy of the park.
In addition, Zhang Pengfei, director of Hunan Xincong Kitchen Food, Meng Jun, general manager of Hunan Pengjifang Agricultural Science and Technology Development, Zhang Shangyou, general manager of Hunan Dewang Agricultural Science and Technology Development, Wang Zhongming, Hunan Huixiangxuan Biotechnology Co., Ltd., and other enterprise representatives shared their successful experience in business management and product development and promotion. After expert review, this event also selected the "Top Ten Leading Brands", "Top Ten Outstanding People", "Top 20 Explosive Products" and "Most Competitive Industrial Park (Base)" in Changsha's prefabricated food industry in 2023.
2023 Changsha prefabricated food industry.
Top 20 explosive products.
Xincong Kitchen plum vegetable buckle meat king.
Peng Ji Fang glutinous rice taro.
Xincong Kitchen Xiangxi grandmother's dish.
Peng Kee Fang green pepper pork belly.
Xiangjia gourmet heart is salt-baked chicken.
Woo Cheng button meat. Spoon the beef offal bowl in the palm of your hand.
Sizhiqiao Longtian is tied to meat.
Eat the flavor of the button meat.
Crown fresh pre-cooked fresh pig intestine.
The people in Xianghui Township have tiger skin buckle meat.
Daowu Mountain salt vegetables are the main meat.
Savour fresh braised pork and simmered abalone.
Green Sheng Kung Fu pig's feet.
Fresh raw cucumber rind.
Hot and spicy garlic peppers.
Yao Juwei sauce chili.
Huxiang master stir-fried yellow beef sauce.
Xingtai dry pot mountain mushroom.
Qiannong Hui Fish.
2023 Changsha prefabricated food industry.
Top 10 Remarkable People.
Hunan Huixiangxuan Biotechnology Co., Ltd. *** Wang Zhongming.
Hunan Peng Jifang Agricultural Science and Technology Development *** Peng Qiangjian.
Hunan Xincong Kitchen Food*** Tang Bucong.
Hunan palm spoon food *** Zhen Zehua.
Liuyang City Cuisine Gang Main Food *** Tang Wanjun.
Hunan Lvsheng Agricultural Development *** Huang Zhongmou.
Agricultural development in Tanzhou, Hunan Province.
Hunan**Big Kitchen Agricultural and Sideline Products**Chain***Deng Mei.
Liuyang City Flavor Fresh Original Food *** Chen Weixing.
Changsha Guanxian Food*** He Ping.
2023 Changsha prefabricated food industry.
Top 10 leading brands.
Hunan Xincong Kitchen Food***
Hunan Pengjifang Agricultural Science and Technology Development
Hunan Yucheng Food***
Hunan palm spoon food***
Hunan Huixiangxuan Biotechnology Co., Ltd. ***
Changsha Xiangjia Gourmet Heartbeat Food***
Liuyang City Cuisine Gang Main Food***
Liuyang City Steamed Liuji Steamed Vegetable Culture***
Hunan Province hot and spicy food***
Hunan Dewang agricultural science and technology development
2023 Changsha prefabricated food industry.
The most competitive industrial park (base).
Liuyang Provincial Agricultural Science and Technology Park.
Hunan Ningxiang National Agricultural Science and Technology Park.
Expert voices. Establish a base of characteristic raw materials in Huxiang to make the taste of "Hunan" drift far away.
Technical director of Hunan Provincial Product Evaluation Center.
Hunan Provincial People's ** Specially Appointed Chief Standardization Expert.
Yang Daiming. Hunan is the world-famous land of fish and rice, with nearly 300 kinds of excellent ingredients, such as Ningxiang flower pig, Liuyang black goat, Xinhuang yellow beef, Hanshou soft-shelled turtle, Dong'an chicken, etc.;In 2022, the output value of the national Hunan cuisine industry will exceed 600 billion yuan, and the number of Hunan cuisine catering stores in the country will exceed 1250,000 families, Hunan cuisine to 17With a market share of 6%, it ranks first in the country.
In the mid-to-late 90s of the last century, Hunan cuisine gave birth to prefabricated Hunan cuisine, which was the hotel specialty at that timeAfter nearly 20 years of initial stage development, in 2015 it entered the intermediate stage of development, and the product category has evolved from the original clean vegetables, traditional foods, and recooked dishes and no-cook dishes to only two kinds of recooked dishes and no-cook dishesUp to now, it has become a new force for the strong development of the food industry in our province.
At present, Hunan's agriculture, food processing industry and catering industry, the three major industries are not standardized, less communication, and do not empower each other, showing a pattern of more enterprises in each industry but not much and not stronger, and the main raw materials of the prefabricated Hunan cuisine industry supplied by Hunan also account for a small proportion, and the first chain of prefabricated Hunan cuisine is still based on the layout of edible agricultural products bases across the country, which is easy to lead to broken chains or supply interruptions, and the ability to resist risks is not high.
Only by using edible agricultural products with Hunan characteristics and Hunan cooking technology, the prefabricated Hunan dishes produced can basically maintain the "Hunan" taste, which is not easy to be imitated, and has industrial advantagesOnly by transforming the first chain of Hunan cuisine and prefabricated Hunan cuisine into the Hunan cuisine industry chain and the prefabricated Hunan cuisine industry chain, and establishing a solid strategic cooperative relationship, that is, the industrial chain chain, can the development of the three major industries be healthy, stable and lasting.
Therefore, it is necessary to establish a special raw material base for prefabricated Hunan cuisine based on local fresh ingredients, and support and guide the formulation of a unified policy for prefabricated Hunan cuisine in policySupport the production of primary edible agricultural products, encourage social groups and industries to jointly build a prefabricated Hunan cuisine industry chain, encourage prefabricated Hunan cuisine production enterprises to connect with local governments, and build or jointly build a planting and breeding base for Hunan cuisine characteristic raw materials, so as to empower the development of prefabricated Hunan cuisine industry and help rural revitalization.
Changsha Evening News reporter Zhu Lincan finished).
Typical corporate tour.
Xiangjia Food: Freshly baked salt-baked chicken is full of aroma.
Changsha Evening News, December 20 (Quan** reporter Zhu Lincan) "We are the only poultry prefabricated vegetable enterprise in Changsha based on the whole industry chain. Recently, the reporter walked into Changsha Xiangjia Gourmet Xindong Food in Changsha County, looking at the processing area through transparent glass, a basket of chickens and ducks were transported to the designated place in batches, and after a series of steps such as cleaning and processing, the fragrant salt-baked chicken and crispy roast duck were freshly baked.
We focus on the processing and production of 'national chickens' - yellow-feathered broilers, whose breeding cycle can reach several months or even more than a year, with healthy nutrition and good meat quality and flavor. Huang Ying, general manager of Xiangjia Food, said that at present, all the raw materials used by the company for the processing of prefabricated dishes are supplied by the group's brother units. "Through self-breeding, self-raising, self-slaughtering, self-research, self-control, and self-inspection, the closed-loop control of quality and safety of the whole industrial chain from farmland to table can be realized. ”
According to reports, in addition to making efforts on the supply side of raw materials, the company has also passed the factory audit of strategic partners such as Dongfang Selection, and has realized the whole cold chain in production and processing, cold storage storage, logistics and distribution.
At present, the company is building an intelligent super factory with an investment of 500 million yuan and a construction area of 120,000 square meters. "The first phase includes five production lines, which can produce more than 100,000 packs of prefabricated vegetable products per day when fully produced. Huang Ying said that the company will also open up multi-terminal sales channels by organizing food tastings and e-commerce live broadcasts.
Hunan Kaitian New Agriculture***
* "Fish" made of shaved salt fish pieces are sought after.
Changsha Evening News, December 20 (Reporter Li Tieqiao) In Qiaokou Fishing City, Wangcheng District, there is an enterprise mainly engaged in the breeding, processing and sales of "** fish" - Hunan Kaitian New Agriculture, which has captured the stomach of a group of diners and won the favor of the market by relying on a unique aquatic prefabricated dishes. A few days ago, the reporter came to the "Kaitian New Agriculture" company located in Qiaokou Town, Wangcheng District, and learned that the shaved salt fish pieces, Bao Ma crucian carp soup, fish curd, fish cakes, etc., made of "** fish" here, are very popular in the market and have become the "hot style" in aquatic prefabricated dishes.
On the same day, Wu Sangui, deputy general manager of Hunan Kaitian New Agriculture, took reporters to visit the company's breeding base. He introduced that the company adopts new breeding modes such as "internal circulation flow tank" and "fishery-light separation", and the fish grow in a flowing environment, and the meat quality is more compact. In this way, the fish is "**, and the meat is more tender and firm.
At present, the company has 42 circulating breeding tanks, more than 400 acres of breeding water surface, and an annual breeding capacity of more than 1 million kilograms. The company has more than 6,000 square meters of processing plants, more than 1,200 cubic meters of fresh cold storage, and an annual processing capacity of 5 million kilograms, becoming a leading enterprise in the aquatic industry of Qiaokou Town.
Wu Sangui introduced that the company's current shaved salt fish pieces, Bao Ma crucian carp soup and other aquatic prefabricated dishes are very popular in the market. The sales volume of shaved salt fish pieces is about 600 kilograms a day, and a well-known seafood restaurant in Changsha orders more than 250 kilograms of this dish every day. The company has also set up a branch in Guangdong to engage in the sales of aquatic prefabricated dishes and wax products. Last year, "Kaitian New Agriculture" company achieved sales of 40 million yuan, and it is expected that there will be significant growth this year. The company's goal is to become a leader in building the whole industry chain of freshwater fish in China, so that more people can eat "first-class fish" aquatic prefabricated dishes.
Mr. Liu Restaurant Group:
Focus on small bowls of dishes and stir-fry meat with chili peppers into a popular item.
Changsha Evening News, December 20 (Reporter Zhu Lincan) In the Shuidu River Market in Changsha County, a company focusing on small bowls of vegetables is catching up on the prefabricated vegetable track.
Stir-fried pork with chili pepper is our main popular item, and the taste and flavor restoration degree can reach more than 90% after heating. Li Huadong, deputy general manager of Hunan Mr. Liu Catering Group, introduced that the company created the "Hunan Qianwei" prefabricated food brand in 2021 and officially entered the prefabricated food track, focusing on the representative products of Hunan cuisine. In order to ensure the authentic taste of "Hunan", it is extremely cautious in the selection of key raw materials. "For example, for the selection of screw peppers, we will strictly control the characteristics of their varieties, direct supply from the designated base, and start from the seedling varieties of screw peppers;At the same time, the whole process is exerted to achieve the effect of good restoration of whether it is the color of the pepper, the aroma of the pepper, or the fresh flavor of the fat and lean meat, or the sauce aroma of the sauce. ”
According to reports, its prefabricated food products are divided into four categories, namely small bowl dishes, marinated snacks, flour toppings and large finished dishes to meet the needs of different consumer groups. In order to improve the quality, a R&D center with Hunan cuisine as the core has also been established to continuously optimize and improve the technical and technological indicators of the product.
In the production process, through temperature control, water control, freezing and strict time management in different links, it can well reduce the bare and stagnant time of dishes in the air, and promote freshness preservation. Li Huadong said that in order to realize the safety guarantee of prefabricated food products, it is necessary to carry out a comprehensive closed loop from the five dimensions of people, machines, materials, laws and environments. "In terms of logistics, through the whole process of self-distribution in the urban area, the sending and receiving time of the whole cold chain can be realized no more than 48 hours, and the product quality can be guaranteed throughout the process. ”
It is reported that the company plans to complete the self-built cloud warehouse in 2024 to improve the back-end warehousing and distribution system required by the businessIt is expected that by the end of 2024, the total sales of the prefabricated food sector will exceed 100 million yuan. "In this trillion-level industry, we will focus on the small bowl dish series that we are good at and make quality products solidly. Li Huadong said.
The "triple realm" of stir-fried pre-made dishes
White wood. Prefabricated dishes, which are connected to the fields at one end and the dining tables of thousands of households at the other, are an important industry to promote the integrated development of primary, secondary and tertiary industries, meet consumption upgrades, and be related to the dietary health of residents. Data show that in 2022, the scale of China's prefabricated vegetable market will reach 419.6 billion yuan, and it is expected that the market size will exceed one trillion yuan in 2026. In this new track, Changsha's prefabricated food industry is booming in production and sales, occupying an important place.
Compared with the market size of 100 billion yuan, in the face of the market prospect of trillion yuan, Changsha's prefabricated food industry is currently only 10 billion yuan, and there is a big gap. But from another point of view, this shows that Changsha's prefabricated food industry still has huge development space and potential. How to sail in the "blue ocean" of prefabricated dishes and stand at the forefront of the tide?The author believes that Changsha should cultivate the "triple realm" of the prefabricated food industry.
The first is security. The people take food as the sky, and food is the first thing. Food safety is the bottom line and red line of the prefabricated food industry, without which the industry will lose the value basis for its existence. In recent years, the key reason for everyone's response to pre-made dishes is still concern about safety. The threshold for prefabricated dishes is low, and anyone can make it, but who will supervise many links such as raw materials, production, storage, circulation, and consumption?How to supervise in place?There are concerns about this. Therefore, it is very important and necessary to formulate industry standards as soon as possible, take the road of large-scale production and operation, and use digital technology to supervise the whole chain to ensure the safety of prefabricated dishes.
The second is deliciousness. "Chickens eat and scream, fish eat and jump", Chinese people pay attention to deliciousness when eating. The prefabricated dishes are mainly convenient, ready-to-eat, ready-to-heat, ready-to-cook, ready-to-match, but because of the pre-processing, cold chain storage and other links, the freshness and deliciousness are difficult to compare with freshly made home-cooked meals. In order to ensure the quality of prefabricated dishes, the selected ingredients must be fresh, and the production, processing, packaging, storage, and circulation must be timely, so as to compress and speed up the production and marketing cycle from the origin to the table. Radish and cabbage have their own preferences, and prefabricated food manufacturers need to do some market research, combine unique local tastes, and develop special dishes that suit the public's appetite. Changsha has made an output value of 500 million yuan with the single product of buckle meat, accounting for about half of the country's market share, which is a successful case of breaking the circle of food.
The third is health. Prefabricated dishes may be affected by factors such as temperature and humidity during storage and transportation, and then reheated or cooked, resulting in the loss of nutrients and active ingredients. In order to extend the shelf life and improve the taste of prepared dishes, many manufacturers will add high oil, high salt, additives and preservatives to prepared dishes. In this regard, it is necessary for relevant departments to introduce nutritional standards for prefabricated dishes and guide manufacturers to develop healthy dishes scientifically and reasonably. Manufacturers, logistics and distributors should increase research on new technologies for the quality assurance and storage of prefabricated dishes, and lock the nutrition of prefabricated dishes and reduce the use of additives and preservatives through various technical means.
The development and expansion of the prefabricated food industry, the triple realm of safety, deliciousness and health is not only the three necessary checkpoints, but also the three core competitiveness. In the future competition of the prefabricated food industry, only those companies that have reached this triple realm can win everyone's trust and gain the favor of the market.