As the Hermes of the down jacket industry, Moncler is indeed unique in appearance and design. The delicate cut and unique design can make you wear a unique style, and the filling is more than 90% velvet content, and the warmth effect is also quite excellent. However, we can't deny that the essence of down jackets is to be light and warm, and the main purpose of buying them is to keep warm. And Moncler's high ** is really prohibitive. Moncler invests a lot of money every year in advertising, fashion shows and co-branded models, all of which consumers have to pay for. As a high-end brand, Moncler takes the high-end market route, and the general public will not be damaged if they do not buy them. However, for those who are really buying down jackets for warmth, there is really no need to buy these high-end brands that are recognized as "IQ taxes". If you really just want to keep warm instead of buying famous brands to fill the façade, then you can choose other brands with higher cost performance, rather than blindly pursuing brand effect.
Many people buy Canada Goose's "100% madeincanada" promotion, thinking that this brand's down jacket must be good. The styles of Canada geese are very fashionable, mostly casual sports style style, and the audience is mostly young people. However, is Canada Goose really a great value for money down jacket?In fact, the average ** of Canada goose is about five or six thousand yuan, and even some styles ** exceed 10,000 yuan, and there are almost no discounts. The reason why many people buy Canada goose is mainly because of the brand effect, and ignore that its filling is actually more than 90% ordinary duck down. Canada geese are mostly bought to satisfy vanity, rather than really considering the quality and value for money of the down jacket. Moreover, with the advent of counterfeit products, more and more people wear Canada geese on the street, and the situation of colliding shirts is frequent. If you don't buy a down jacket out of practical needs, then Canada Goose becomes an "IQ tax".
As a domestic down jacket brand, Bosideng used to be the leader in the down jacket industry, with a good reputation, good warmth effect, and high affordability. However, as time passed, Bosideng's reputation gradually declined, and it also became higher and higher. Some ordinary styles exceed 1,000 yuan, and slightly better-looking ones even cost tens of thousands of yuan. In particular, Bosideng's Extreme Cold series is considered unattainable. However, the quality has not been improved. Many consumers reported that the warmth of Bosideng's down jackets has decreased, and some clothes will lose hair, zippers are easy to break, and the car lines are uneven. Bosideng's revenue is increasing every year, spending up to 6.1 billion yuan on advertising, which is clearly misfocused. Bosideng used to sell well in 72 countries, but can it still maintain such sales?In short, if you must buy a domestic brand down jacket, you can compare and choose more, not necessarily Bosideng.
Sky Man is a domestic down jacket brand that has just been established, and it has been on the hot search because it is ridiculously high. Although the official website has removed the hyped down jacket, the other ** is still high, and the styles of 5800 yuan and 4800 yuan are still on sale. Skyman attracts consumers by inviting celebrity endorsements and using high-tech fabrics and other promotional strategies. Their down jackets do have good warmth, but the premium is also quite high. Buying such a ** down jacket, if it is just out of star-chasing psychology or vanity, it really becomes an "IQ tax". As a relatively little-known new brand, if Skyman wants to surpass Bosideng and Canada Goose, it also needs to prove its strength through quality and actual results.
The choice of down jacket should be based on actual needs, rather than blindly pursuing brands and **. In addition to the four brands mentioned above, there are many more cost-effective down jacket brands on the market, and consumers can compare and choose more. When buying a down jacket, you can pay more attention to the down content of the filling, the quality of the fabric and the fineness of the process, rather than just looking at the brand and **. Most importantly, down jackets are bought to keep warm, not just for fashion and brand effect.