When people stop blindly pursuingBrand premiumWhen we began to pay attention to the practicality and functionality of goods, discount retail ushered in our own ** era. Nowadays, consumers pay more attention to the value of goods and are willing to get products that meet their needs with less consumer spending. This shift letsOlewithVipshopand other discount retail platforms have attracted much attention and become the leading force leading the consumption trend.
OleAs a representative of discount retail, through discounts, full reductions, etcPrecision marketingmeans to attract the attention of consumers. InOleIn the discount area, various slogans such as 1% off, 3% off, and 6% off for 4 pieces have become the reason for consumers to shop, so that the goods in the discount area are quickly sold out. Strong discount atmosphere and variousLuxuryThe low price of **, letOleIt has become a popular shopping place for consumers. Either waygucciOr Prada,OleThere are always crowds in front of the store, and consumers are scrambling to line up to shop. Sometimes there are even people with Prada shopping bags in their handsgucciThere is a queue at the door, and this scene is inOleis often visible.
OleThe ability to absorb gold is also quite amazing. There was oneArchaeopteryxThe store recorded sales of 7 million yuan in just 7 days, and likenikecoachand other brandsOleThe store can create more than 100 million yuan in sales a year. In the first half of the year, the sales of outlets in China have exceeded 130 billion yuanOlebecomeRetailOne of the most high-profile formats. Discount becomesOleThe biggest trump card has attracted a large number of consumers.
VipshopAs a special sale e-commerce, ** has also achieved steady results. In the third quarter of this year,VipshopThe net revenue was 22.8 billion yuan, a year-on-year increase of 53%, the number of active users reached 42.5 million, a year-on-year increase of 35%。In the national digital retail consumption rating list,VipshopIt was rated as "No. 1 in recommended orders", and many indicators are at the forefront of the industry. Consumers are flocking toOlewithVipshop, all for the discount.
OleWith its rich and diverse product selection, ultra-low discounts and high cost performance, it has been favored by consumers. Whether it's daily necessities, clothing, shoes and hats, orLuxurycards,OleThere are many options available. And that's not all,OleThe discounts are also very large, often allowing people to buy the most expensive goods at a lower price. For example, one that originally cost more than 10,000Gucci bagsInOleThe discount price can reach more than 5,000 yuan, which attracts a large number of consumers' desire to buy.
VipshopWith its special sale e-commerce model, it provides consumers with one-stop shopping services. VipshopWith strict brand audit standards, we have selected the products of the world's top brands for consumers, and met consumers' pursuit of brand quality. withOleThe difference is,VipshopThrough the form of limited-time sales, consumers can buy their favorite products at a discounted price within a specific period of time. This combination of goods and time brings consumers the joy and surprise of shopping.
With the progress of society and the awakening of consumers, people have begun to transformConsumption concept, pay more attention to the practicality and cost performance of goods. In the past, manyConsumer habitsin pursuitBrand premium, think that ** is good, and are willing to pay a high price for the brand image. However, with the popularity of information and the open-mindedness of consumers, more and more people are beginning to question thisConsumption conceptand shifted to the pursuit of practicality and economy. They pay more attention to the quality and practical value of goods, and no longer take it lightlyBrand premiumPay.
Discount retail platforms such as:OlewithVipshopIt is in response to this shift in consumer demand. By providing ultra-low discounts and a rich variety of product choices, consumers can buy what they need at a lower price, so as to achieve mutual benefit and win-win results between consumers and brands. For consumers, the advantage of discount retail platforms is that they are affordable and diverse, and can meet different levels of consumer needs. For brands, with discount retail platforms, they can effectively clear inventory, increase sales, and augmentBrand influence
With the gradual improvement of consumers' recognition of discount retail, the discount retail industry has broad development prospects. With people's pursuit of rational consumption, discount retail will become the dominant trend in the retail industry. In the future, the discount retail platform will continue to innovate to provide a better consumer experience and meet consumers' needs for quality and qualityKimonobusiness needs. At the same time, discount retail will also promote the transformation and upgrading of the brand itself and improve the quality of productsKimonolevel of service to meet the diverse needs of consumers.
In the context of the age of consumer rationality,OleVipshopand other discount retail platforms have become the leading force leading the consumption trend. Consumers are beginning to pay more attention to the practical value and functionality of goods, rather than blindly pursuing themBrand premiumOlewithVipshopBy providing ultra-low discounts and a rich variety of product choices, it meets the real consumption needs of consumers. The discount retail industry has broad prospects for development with its unique advantages and **.
In the future, with the continuous deepening of consumer rationality, the discount retail industry will usher in greater development opportunities. Consumers' consideration of the cost-effectiveness of goods will become an important factor in consumption decisions. OlewithVipshopand other discount retail platforms will continue to innovate to provide consumers with a better consumption experience. At the same time, brands will also improve quality through discount retail platformsKimonolevel of service to meet the diverse needs of consumers. The mutual benefit between consumers and brands will further promote the development of the discount retail industry.
In this era of rational consumption, the rise of discount retail has brought more choice and convenience to consumers, and at the same time, it has also prompted brands to pay more attention to product qualityKimonobusiness experience. As consumers, we should treat goods rationally and pay attention to practical value and economy. Whatever the choiceOleStillVipshop, we can all enjoy discount shopping without downgrading. The rise of discount retail has not only changed the way we shop, but also guided us to think about consumption and pursue a more rational oneConsumption concept