In the past, people were often willing to pay a high premium for a brand, and discount retail was not given enough attention. However, nowadays, as consumers pay more and more attention to the practical value and functionality of goods, people have begun to consider ** more rationally. They pay more attention to the actual characteristics of the product, such as texture and capacity, rather than blindly pursuing the brand and the best position. Consumers expect the shopping experience they want at the lowest cost of purchase, and they don't want to sacrifice quality for discounted items. It is in such an era of consumer rationality,OlewithVipshopIt has become a trendsetting force.
OleIt attracts a large number of consumers with its variety of discount methods. InOleIn the discount area, various rough slogans such as "1 off", "3 off", "6 off for 4 pieces", etc., make consumers focus on these discount products. Both customers and tourists are immersed in the atmosphere full of discounts, forming a long queue in front of the cash register. The bustle and crowding of the crowds, as well as the various discount slogans, all create a shopping atmosphere of "if you don't buy enough, you lose a lot". OleIt became a high-endLuxuryDiscounts on hot selling places,guccipradaConsumers who often queue up in front of stores of other brands sometimes have products from multiple brands on their shopping bags at the same time. InOleInside, some people can't wait to try on clothes in front of the store. Oleis becoming more and more attractive, and its sales are also climbing. The Arc'teryx store set a 7-day sales record of 7 million yuan, while brands such as Nike and Coach set a record for 7 daysOleThe annual sales of the store even exceed 100 million yuan. In the first half of this year alone, the sales of outlets in the country have exceeded 130 billion yuanOleIt has become one of the most popular formats in the retail industry.
In the e-commerce market, as a special sale e-commerce,VipshopIt also achieved solid performance. In the third quarter of this year,VipshopThe core indicators achieved steady growth, with net revenue reaching 22.8 billion yuan, a year-on-year increase of 53%。At the same time, the number of active users also increased by 3 year-on-year5% to 42.5 million people. On the national digital retail consumption rating list,VipshopIt was rated as "No. 1 in recommended orders", and all indicators ranked in the forefront of the industry. VipshopWith the mission of allowing consumers to enjoy discounts on the world's biggest brands. A large number of consumers flock toOlewithVipshop, all of them want to be able to get their favorite products at a discounted price. For example,OleThe original price of the inner ** is more than 10,000 yuangucciBagsAfter the discount, it may only be about 5,000 yuan. WhileVipshopMany of the world's biggest brands are generally sold at 3 to 7 percent off. The discount becameOlewithVipshopThe biggest selling point. Therefore, in the era when consumer rationality is gradually dominating and people pay more attention to value for money, discount retail has begun to become a trendsetting market.
The reason why discount retail can lead the trend is the result of the innovation of consumption concepts. When consumers start looking for value-for-money shopping experiences, discounted items naturally get more attention. Consumers are willing to spend less on goods that are comparable to those of original-priced products, which not only helps them meet their needs materially, but also satisfies themConsume responsiblywishes.
1.Emphasis on the practical value of goods: Compared with the era of blind pursuit of brand and position, today's consumers pay more attention to the practical value of goods. They are no longer paying for premiums and are paying more attention to the practical utility of buying goods. They ask for details such as the material and capacity of the product to make sure they are buying something that really suits their needs. Consumers have created a new era of rational shopping, where the practicality and functionality of goods have become the key to their purchases.
Consume responsiblyTrend: For many consumers, shopping is about getting the best value for money, rather than blindly chasing expensive brands. People are no longer gullible about merchants' stories and inflated pricing, but more focused on value for money. They want to get the real deal with as little consumer spend as possible. For the high priceLuxuryDiscounts became the ideal way for them to buy. They are happy to realize their own right through discounted retailLuxuryat the same time, it is able to maintain low consumption pressure.
3.Revolution in shopping experience: The rise of discount retail has also brought about a revolution in the shopping experience. OlewithVipshopIt provides an exciting shopping environment that attracts a large number of consumers. The mall was crowded with people, and the slogans of various discounts quickly attracted the attention of customers. The process of shopping carries a sense of excitement and satisfaction, which makes people want to buy. At the same time, people enjoy the pleasure of buying their favorite products at discounted prices. Discount retail has changed people's shopping habits, making them more affordable and enjoyable.
Discount retail has gained prominence in the current era of consumer rationality and will continue to lead the way in the future. Driven by consumer demand, the discount retail market has huge potential for growth.
OleInnovation:OleAs one of the representatives of discount retail, it will meet the needs of consumers through continuous innovation in the future. It's not just about attracting consumers with slogans and discountsOleMore personalized marketing methods can also be added to meet consumers' requirements for freshness and personalization. By creating a more comfortable and convenient shopping environment, we will provide more high-quality servicesOleIt is expected to maintain its dominant position in a highly competitive market.
VipshopExpansion:VipshopAs a special sale e-commerce, its development prospects are also extremely broad. With the increase in consumer demand for discounts,VipshopThe scope of cooperation can be further expanded to introduce more global big-name products. At the same time,VipshopIt is also possible to strengthen the membershipPrecision marketingto provide personalized service and product recommendations to enhance user stickiness and loyalty. Through technological innovation andBrand operationand so onVipshopIt is expected to maintain sustained and steady development in the field of special sale e-commerce.
In the era of rational consumption, discount retail has become a choice for consumers to pursue affordability and cost-effectiveness. OlewithVipshopWith its attractive discounts, rich product categories and high-quality shopping experience, it has become a trend-setting company. Consumers tend to pay attention to the practical value of goods and pay more attention to the rationality of consumer spending. Discount retail offers a more affordable option, allowing people to spend less on a shopping experience comparable to the original-priced item. The discount retail market has a broad space for development in the futureOlewithVipshopWe can meet the needs of consumers and maintain a competitive advantage through continuous innovation and service quality improvement. At the same time, consumers should also keepConsume responsiblyPay attention to the actual value of goods, choose goods that really suit your needs, and achieve the best effect of consumption.