With the advent of 2023, the "involution" of the auto market is becoming more and more serious, and various new power car companies are gearing up to compete fiercely for market share. In this competition, the sales performance of car companies such as Ideal, Xiaopeng, and Weilai has attracted much attention. So, who will stand out in the 2023 auto market competition?
First of all, Li Auto will perform well in 2023, and its sales will be soaring. With the hot sales of the L7, L8, and L9 models, Li Auto has achieved its annual sales target ahead of schedule, and its sales target for 2024 is 800,000 units. For Li Auto, how to achieve higher sales growth on the existing basis will be the key.
Secondly, after undergoing organizational restructuring and product launch, Xpeng Motors has come out of the trough period, and its sales have shown an upward momentum. In 2023, Xpeng Motors will focus on improving its product matrix and increasing sales, aiming to achieve annual sales of more than 200,000 units in 2024.
In comparison, NIO's performance in 2023 is slightly underperforming. Although NIO has broken the sales record in 2022, it is clear that NIO has fallen behind compared to Li and Xpeng. How to optimize the product line and increase sales in the fierce competition will be an urgent problem for NIO to solve.
In addition, Wenjie Automobile will emerge in 2023, and with the hot sales of models such as the Wenjie M7, it will become a dark horse among new car companies. Wenjie Auto has successfully torn off the low-end label and moved towards the mid-to-high-end market, with a sales target of more than 200,000 units in 2024.
In addition to the above-mentioned car companies, Leapmotor and Nezha Automobile are also working hard to increase sales in 2023. Leapmotor's sales performance in November was good, with a year-on-year increase of 130%, and the cumulative sales from January to November were 200,000 units of the target sales in 2023. With the launch of the Wenjie C10, Leapmotor is expected to further improve its gross profit margin. And Nezha Automobile is trying to get back on track after experiencing a decline in sales. Although Nezha Automobile is still facing the dilemma that the low-end label is difficult to tear off, its adjustment in product layout and market strategy may bring new growth to sales.
At the same time, the "new second generation" of traditional car companies is also actively making efforts to compete for the top seats in the new power rankings. The sales performance of brands such as GAC Aion, Jihu Auto and Zhiji Auto in 2023 is also worth paying attention to. These car companies strive to gain a firm foothold in the fierce market competition by launching first-class models, optimizing the product matrix and enhancing their brand image.
There are also some new car companies that are trying to increase their sales and market position in 2023. For example, ZEEKR delivered a total of 13,104 new vehicles in November, a year-on-year increase of about 19% and a new record high. From January to November, ZEEKR delivered a total of 105,200 new vehicles. Based on the available data, it is expected that the cumulative delivery volume of ZEEKR this year will be fixed at around 120,000-130,000 units, close to the sales target set at the beginning of the year. In addition, brands such as AVATR and Skyworth Automobile have also made efforts in the sedan market, launching models such as AVATR 12 and Skyworth Skyhome respectively, in an attempt to get a share of the highly competitive new energy market.
In this competition, car companies not only need to respond to the ever-changing market environment, but also need to work hard in product layout, brand image, channel expansion and other aspects. In order to seize more market share and achieve annual sales targets, it is expected that the competition among automakers will escalate again.
In short, the competition in the auto market will be more fierce in 2023, and the annual sales of more than 200,000 units of new car companies may become the basic threshold for staying on the "table". In this competition, how each automaker will adjust its strategy, increase sales, and respond to the changing market environment will be the key to winning or losing. Before the end of 2023, we will wait and see how each car company performs. NIO