On December 14, it was reported that on Wednesday, US time, Google announced a series of upgraded artificial intelligence (AI) features, aiming to provide better services to its cloud computing customers. The tech giant is trying to catch up with competitors like Microsoft and OpenAI, both of which are actively capitalizing on the AI boom.
Google has reportedly released Gemini Pro for enterprises, which allows developers to build apps using Google's latest AI model. Gemini is a large AI system trained on large amounts of data that can generate new content based on the user's requirements.
Last week, Google launched Gemini, claiming it was the first large language model to surpass OpenAI's GPT-4 in many areas, and now it's launching Gemini Pro for enterprises.
Google Cloud customers can use Gemini Pro to create applications such as AI chatbots, easy-to-query inventory databases, and marketing presentations. The company also highlighted that Gemini Pro will initially be available to cloud customers for free, with some limitations. However, Google said it ultimately plans to ensure that its cloud AI offerings are "competitive".
The parameters released by Google show that the Gemini Pro's text-based functionality is 4 times less expensive to input and 2 times lower to output than its previous-generation AI model, the Palm 2, released in June.
Thomas Kurian, CEO of Google's cloud business, said the AI model was built to "generalize and seamlessly understand, manipulate and combine different types of information, including text, audio, images and information, just as humans see, hear, read, listen and talk about different types of information at the same time." ”
While Google is a pioneer in the field of generative AI, the popularity of its products lags far behind its rivals. Last week, Google tried to refute this claim by releasing Gemini. Gemini comes in three models, Gemini Ultra, Gemini Pro, and Gemini Nano. Google has started rolling out the smallest nano version that can run directly on devices like Google's flagship smartphone, the Pixel 8 Pro.
At the same time, the company also released a customized version of Gemini Pro, Google's artificial intelligence chatbot designed to compete with OpenAI's popular ChatGPT. By releasing Gemini Pro to app developers and businesses, Google wants to send a message that it is no longer behind OpenAI and its latest AI system, GPT-4, which is accessible through partner Microsoft's Azure cloud computing platform.
Google says that Gemini Pro supports 180 languages in 38 countries and territories around the world, and currently accepts text as input and can generate text output. Google has also released a dedicated Gemini Pro Vision platform that can handle text- and image-based prompts from users.
The company also said the Gemini Ultra is the company's largest and most powerful model for performing "highly complex" tasks, with early trials available to selected cloud customers and partners before being released to the public next year.
Google has announced that Gemini Pro will be integrated into two key cloud products, Google AI Studio and Vertex AI. Among them, Google AI Studio is a free web-based developer tool that Google calls "the fastest way to build with Gemini". The tool allows customers to develop applications using the Gemini API. At the same time, Vertex AI offers more services for developers and cloud customers. Businesses will be able to customize Gemini with their own data and build applications such as Gemini-based search tools and chatbots.
Mr Curian said the Gemini Pro's pricing was becoming "more attractive". The company says developers will be able to use Gemini Pro and Gemini Pro Vision for free through Google AI Studio, which is suitable for most app development needs. The more flexible Vertex AI is free until early next year.
Google also unveiled an upgraded version of its previously released AI model, Imagen 2, Google's text-to-image technology that will improve realism, text rendering, and logo generation capabilities. Google has also launched MedLM, a series of models fine-tuned for the healthcare industry, based on the company's work on the Med-Palm 2. med-palm 2 is Google's artificial intelligence model, trained with specialized medical knowledge.
Google also announced a global partnership with Mistral AI, a Paris-based AI startup focused on open-source software. The companies said in a blog post that Mistral AI will distribute some AI products, including optimized proprietary language models, on Google Cloud's infrastructure.
While the agreement is not exclusive, Arthur Mensch, CEO and co-founder of Mistral AI, praised Google Cloud's ability to use flexible tools and support the company's products. "Google Cloud's open-source support and principles of responsible development of AI technologies, extensive and reliable infrastructure capabilities, and commitment around privacy and security align well with our mission to develop an open and available model," he said. ”
With the recent release, Google has positioned Gemini as "our next step into AI" and boasted of its "state-of-the-art capabilities". It could be that Google is trying to divert attention from OpenAI's ChatGPT, or go head-to-head with them. If this happens, they will be closer to where they want to go. But for now, these products need to perform well and resonate with consumers, including cloud customers.
*: NetEase Technology].