In real life, everyone wants to make a lot of money, buy a car, buy a house, become a big boss and live a good life. But it often backfires, no matter how high or low your education is, successful people still account for a small minority. You look at those successful people, after they become stronger and bigger, you see it and say, it turns out that he has developed similar to me, and he is so powerful now, that person makes sense.
This truth is explained very clearly in a sentence in the Zengguang Xianwen. Here's what he said: "First to be the king, then to the minister." Mo Daojun walked early, and there were even more early pedestrians". What do these two sentences mean?I'll give you an explanation. That said, don't think that you left early, there are people who left earlier than you.
There is an allusion here, which is very clear, that there are two young men who open the mountain together, and one smashes stones into stones and transports them to the roadside to sell to the builders of houses;What about the other person?The stones were transported to the wharf and sold to the flower and bird merchants in Hangzhou, because the stones were strangely shaped, and he thought that it was better to sell the weight than the shape. Three years later, he became the first person in the village to build a tiled house. Later, the mountain was not allowed to be opened, only trees were planted, and he planted it as an orchard. Every autumn, the Yali pears all over the mountains attract merchants from all over the world. The pears are shipped to other cities in baskets and exported to Korea and Japan, because the land is suitable for growing, so the meat is delicious.
But just when the business was good, he sold the fruit trees and began to plant willow trees. This is because he found that the merchants who came here did not worry about not being able to choose good pears, but they could not buy baskets of pears.
Five years later, he became the first person in the village to buy a house in the city.
Later, a railroad was built from here to south, and the small village was connected to the outside world. This young man built a wall three meters high and a hundred meters long on his ground. The wall faces the railway, backed by willow forests, and is flanked by endless acres of pear orchards. People who pass by here in the car will suddenly see four big characters when they admire the blooming pear blossoms;Coca cola. At that time, this was the only advertisement in the 500 miles of mountains and rivers, and he had an additional income of 40,000 yuan a year with this wall.
In the 90s, the representative of the Asian region of Toyota of Japan came to China for an inspection, and when he passed by this small mountain village by train, he heard this story. Shocked by the protagonist's rare commercial mind, he decides to get out of the car and look for the man.
When I found this person, he was arguing with the owner of the opposite door in front of his storeBecause a suit in his store is priced at 800, and the same suit is priced at 750;When he marked 750, he put a price of 700 on the other side. He sold eight suits in a month, and 800 were wholesaled on the other side.
The Japanese were disappointed when they saw this situation, and thought that they had been deceived by the storyteller. Later, when he found out the truth, he was shocked and immediately decided to hire him with a million annual salary, because the shop opposite the door was also his own.
We say that it is very important to be one step ahead of others in this business, but it is not the only one. Why?You also have to think deeply about what are people's needs?Look at this young man, at the beginning he planted pears and sold very well;Later, he found that people needed this big basket for this pear, which was made of willow strips, and he immediately sold the fruit tree and began to plant willow trees. People in the village are looking at making money, and there are already many people planting fruit trees. People started planting willow trees one step ahead. This is the key to success in doing business one step ahead of others and understanding people's needs.
There is also a very classic example, Bai Gui, who is regarded as the ancestor of business by later generations, was a successful businessman in the Warring States period more than 2,000 years ago. This first sentence is that things are rare and expensive, and it is easy to explain that the fewer things are, the rarer and more expensive they are. So what does it mean to be optimistic?At that time, commodities were not as diverse as they are now, and they were basically grain-based, and Bai Gui believed that 12 years was a cycle, the first year was a bumper harvest year, the next two years were a recession, the fourth year was a drought, the next two years were a small harvest, the seventh year was a big harvest, and then the next two years were a recession, and then the tenth year was a drought, followed by a small harvest, and the next year was a new cycle. According to this law, he bought and sold a large amount of grain at a low price, which is also a business allusion to the optimism of others.