1.Supply exceeds demand: China is the largest in the worldFruitsOne of the producing countries, annuallyFruitsProduction is huge, but market demand is limited. Especially some ordinaryFruitsvariety, lack of characteristics, difficult to import withFruitsor distinctiveFruitsBreed competition, leading to surplus.
2.Market information lags: growers are plantingFruits, often based on the previous year's sales and market** to determine the variety and yield to be planted. However, due to the lag in information transmission, fruit farmers cannot accurately grasp the market demand when making decisions, which can easily lead to surplus and unsalable.
3.Lack of branding: domesticFruitsThere is a relative lack of brand building in the industry, and there are very fewFruitsBrands are able to earn the trust and loyalty of consumers. In contrast, many importsFruitsThe brand has a high reputation and reputation in the market, and can sell stably. The lack of brand effect also makes some domestic high-qualityFruitsThe premium capacity is insufficient.
4.Lack of innovation in planted varieties: domesticFruitsThe industry lacks attention to the cultivation of new varieties, and there are many of themFruitsThe variety has not been updated for a long time, which cannot meet consumers' demand for freshness and characteristicsFruitsneeds. Relatively speaking, some foreignFruitsThe varieties are more innovative in cultivation and promotion, and have achieved good market feedback.
5.The cost in the production and sales link is too highFruitsThere are many links in the sales process, from the fruit grower to the consumer, through transportation, distributors, wholesale markets and other links, each link will increase costs. Sometimes the grower'sProfitswill be too high in the middleProfitsEating it leads to low returns for fruit farmers.
1.Market research: timely research on market demand to grasp consumer perceptionsFruitsThe demand for variety, taste and packaging, the selection of varieties and the determination of production scale according to the preferences of consumers.
2.increaseFruitsQuality and characteristics: strengthen the improvement and cultivation of varieties, and promote those with unique quality and tasteFruitsVariety, improveFruitsThe quality of the product to meet the needs of consumers for high qualityFruitsneeds. At the same time, through packaging and marketing means, prominentlyFruitsfeatures and selling points, promotionFruitscompetitiveness.
3.Build brand image: through brand building, promotionFruitsThe popularity and reputation of consumers increase the consumer toFruitstrust and loyalty. The brand image can be shaped by strengthening publicity and advertising, providing high-quality after-sales service, etc.
4.StrengthenAgricultural productsConstruction of distribution channels: optimizationAgricultural productsThe circulation channels reduce intermediate links and reduce circulation costs. It is possible to establish a cooperative relationship between direct merchants and retailers to improveAgricultural productssales efficiency, increaseFarmersEarnings.
5.Support and policy guidance: can be strengthenedFruitsThe support and guidance of the industry is encouraged through tax reductions and exemptions, subsidies and preferential policiesFarmersThere is a market demand for plantingFruitsVariety. At the same time, strengthen market supervision, crack down on counterfeit and shoddy products, protect the rights and interests of consumers, and enhance the market competition environment.
6.PushAgricultural productsProcessing and comprehensive utilization:Agricultural productsProcessing can increase the added value and market competitiveness of the product, which can be processedFruitsmadeJamPreserved fruits, juice and other products, extendedFruitsThe shelf life is raisedFruitssales value.
In short, solvedAgricultural productsThe problem of unsalable needs to be **,Farmers, enterprises and all parties in the market work together to establish a perfect production, sales and consumptionChainsystem, elevateAgricultural productsquality and value to meet the needs of consumers.