Recently, domesticSmartphonesThere was a lot of controversy in the market. redmibrand managerWang TengPublished an article on social ** aboutMobile phonesThe post of sales data pointed out a certain model of a friendMobile phonesThe return rate is as high as 40%, and the authenticity of the data is questioned. Soon after,OnePlusof employees responded to the post and publicly pointed outredmiof anotherMobile phonesThe issue of return rates. The controversy between the two brands has taken social ** by storm. However,Wang TengThere has been no response to this matter.
Wang TengThe post sparked a certain paragraph about a friendMobile phonesDiscussion of return rates. Wang Tengsaid that the return rate of 40% is inMobile phonesIt is quite high in the industry, and he doubts the authenticity of this data, and believes that only large-scale quality accidents can lead to such a high return rate. However,OnePlusof employees responded thatWang TengQuestioning thisMobile phonesThe return rate for the first sale is as high as 51%, and it is noted that the return rate is 30-40%.Mobile phonesThe range of fluctuations in the industry is relatively normal. This response sparked more controversy about the return rate.
In the midst of the argument,Wang TengFriends were also mentionedMobile phonesThe difference between the positive rating and the sales volume. He pointed out that the product has a positive rating of only 96%, compared to the othersMobile phonesThe praise rate of the brand is relatively low. However,OnePlusof employees mentioned another paragraph in their responseredmiMobile phonesand pointed out the difference between the sales volume and the number of activations of the competitor. The response sparked more questions about the authenticity of the sales figures, adding to the controversy.
In this debate, both sides hold their own opinions and try to prove themselves right. Wang TengIt was questioned that the two factors of high return rate and low praise rate explained the poor quality control of the brand. However,OnePlusof employees are rightWang TengThe data presented refutes and tries to prove thisMobile phonesThe return rate is not too high and points to similar problems with other brands. The criticism and rebuttal of the details on both sides made the sparks of the argument constant.
This controversy is not just about data and return rates, it's reflectiveMobile phonesThe market is highly competitive. In this competition, brands try to compete for market share through various means. With the power of social**, they are able to attract a lot of attention and discussion in a short period of time. However, consumers are not in line with the debate, and they are more concerned about the quality and practicality of the product. For these brands, the real win lies in the performance of the product and the recognition of the consumer.
Although disputes between brands can attract a lot of attention and enhance the brand's popularity in a short period of time, for consumers, they cannot get real substantive information from it. As consumers, we should pay more attention to the quality and performance of products when buying products, and not be confused by the debate between brands. At the same time, brands should also pay more attention to product development and innovation when competing, in order to gain a lasting competitive advantage in the market.