We have always said that there are many reasons for the formation of the crisis of overoperation of supply and marketing cooperatives, and the so-called crisis is also relative. Today, let's analyze the problem of excess commodity management of grassroots supply and marketing cooperatives.
First, the crisis of commodity management of grass-roots supply and marketing cooperatives, the most important manifestation is the crisis of the total amount and proportion of commodity operations in the region, with the destruction of the "main channel" of commodity purchase and sales of supply and marketing cooperatives, all kinds of economic organizations into the rural commercial market, and the business outlets of grass-roots supply and marketing cooperatives, due to various reasons, have suffered a great degree of loss and loss. Therefore, the total amount of goods in the region is very small, and the proportion is very small. From the last century to the present, the author has copied the description of the supply and marketing cooperatives in the superior documents as follows: the main channel, the main force, the new force, and the important ingredients. From monopoly management to dispensable, sad and sad
Second, if the commodity management stores of the supply and marketing cooperatives are compared with the various commodity business outlets in various townships and towns, it is impossible to have an advantage in terms of quality and quantity, and the proportion of many localities is probably not mentionable. With the sudden rise of the wave of capital going to the countryside, the layout of rural commercial outlets will definitely come to a big change, and the supermarket under the leadership of large capital will become an indisputable fact that the chain has entered the rural commercial position. If there is no such understanding, then give everyone an intuitive hint, brand household appliances stores settled in the township, e-commerce brand stores open to rural areas to supply, grassroots supply and marketing cooperatives of hardware and electrical appliances stores can still sell household appliances?What's more, they also have a lot of preferential policies to support it. Who can guarantee that next time, there will be no leading brand grain and oil stores and brand daily necessities supermarkets going to the countryside?
Third, the crisis of the operation mode of grassroots supply and marketing cooperatives. With the use of modern marketing methods such as monopoly, chain distribution, e-commerce, direct sales, direct delivery, production and marketing docking, all kinds of commercial manufacturers and business units are doing everything possible to shorten the distance with consumers, reduce unnecessary links, and strive for as many large, fast, tangible and intangible profit margins as possible. The traditional marketing model of grassroots supply and marketing cooperatives has seriously failed to adapt to today's commodity management situation, and the business volume has declined, and it is reasonable to lament the overoperation.
That. Fourth, the relative overcapacity of some and certain types of commodities is also an objective fact, and the increase in the number and variety of products in the whole society is higher than the consumer's desire and ability to buy (in many cases, it is not an absolute surplus, but that consumers are unwilling to consume, or have no ability to consume). In this objective situation, the grassroots supply and marketing cooperatives do not have a strong capital backing, nor do they have perfect purchase and sales channels to guarantee, and even do not have new marketing and service means to strive for a larger market share. Therefore, the first snow of the commodity management crisis of the grassroots supply and marketing cooperatives may come earlier than other business organizations.
We have always adhered to the concept that the crisis of overmanagement is relative, contestable, winnable and transferable. So how to fight and how to transfer?Let's listen to the next breakdown. Supply and marketing cooperatives