Yu Minghui.
Recently, **JD.com has successively announced the latest platform dispute handling rules and after-sales service management rules. The two platforms have made it clear that, under certain conditions, consumers can initiate an application for a refund from the merchant. This means that this rule, which was first introduced by Pinduoduo, has become a common choice for leading e-commerce platforms.
In the past, when consumers encountered problems in online shopping and needed a refund, they often faced a series of cumbersome procedures, not only to submit various supporting materials, but also to go through multiple links such as merchant review, which virtually increased the time cost of consumers, and the opacity of the refund process was also easy to lead to disputes between consumers and merchants. The implementation of the "no return, only refund" rule has greatly simplified the refund process and provided consumers with a more convenient and fast channel to protect their rights.
The implementation of "no return, only refund" has also improved the integrity system of the e-commerce platform. With this rule, merchants need to be responsible for the quality of their goods and services, otherwise they will face the risk of a large number of refund requests. This undoubtedly plays an effective role in restricting merchants and prompting them to continuously improve the quality of goods and services. The implementation of the "no return, only refund" rule not only fully protects the rights and interests of consumers, but also effectively takes into account the interests of merchants. When implementing this rule, e-commerce platforms often set certain conditions and standards, such as the value of the product, the number of refunds, etc., to avoid the occurrence of malicious refunds. Therefore, the "returnless only refund" rule is a fair, reasonable, and transparent solution.
The rule of "no return and refund only" is of great significance for the in-depth optimization of the online shopping environment, marking the further maturity and standardization of the e-commerce industry in the field of after-sales service, and injecting new vitality into the sustainable development of the e-commerce industry.