Li Auto held a press conference on Li Auto's intelligent software at 20:00 on December 10, and the keynote speaker was Song Ziwei.
The automotive industry is experiencing a new revolution, and the reshaping of trends such as new energy, intelligence, and lightweight has brought new vitality to this traditional industry. Li Auto, as a dark horse in China's new energy vehicle market, has won wide recognition in the market for its unique extended-range electric technology and in-depth exploration of user experience.
Recently, a personnel news of Li Auto has attracted wide attention in the industry: Song Ziwei, the former iQOO product manager, appeared at the Li Auto intelligent software conference!
According to public information, Song Ziwei jumped from Shanghai Huawei Technologies to vivo in 2019 as an iQOO product manager, and made her debut at the iQOO Neo conference in July of the same year.
When you mention Xiaomi, you will think of Lei Jun, and when you mention Lei Jun, you will think of Xiaomi. Mr. Lei's image is undoubtedly the best endorsement of Xiaomi, and the marketing of the company's brand building is diversified.
In addition to positive advertising, the top CEO is the best spokesperson for the company's image, because people are more vivid, three-dimensional, and real, and more memorable than a designed advertising slogan.
iQOO is a mobile phone sub-brand under the blue factory, compared to Redmi with the same status, iQOO obviously does not have Redmi out of the circle, and there are no more resources in hand.
The marketing of red rice naturally has the style of millet, or the same recipe and the same taste, and the introduction of a management interactive marketing saves a lot of marketing expenses and makes consumers remember you, of course, the iron also needs its own hard!
In the science and technology circle, if you want to fight your way out of the encirclement surrounded by friends, sometimes you have to take a little way out of the circle - such as "legs".
On the positive side, this is a good thing, it's better to have a memory point than nothing, when it comes to iqoo, everyone has almost no impression (here is relatively speaking, not as famous as vivo), there is no discussion without popularity, which means that there is no way to live, of course, except for the offline stores are wide enough.
On the negative side, it has nothing to do with the product, it focuses on one person, and there is still some malicious ridicule in this discussion, but it is not without splashes. Song Ziwei borrowed her "legs" to get out of the circle in the technology circle and became famous at the iQOO press conference, and since then, iQOO has also had its own independent label.
Song Ziwei's first move after joining Li Auto attracted much attention: the debut of a new model of Li Auto led by her. The new car is Li Auto's latest masterpiece in extended-range electric technology, and Song Ziwei and her team position it as "a new choice for smart travel for families".
In fact, it is not without reason for Song Ziwei to jump ship, first of all, although the new energy automobile industry and the mobile phone industry belong to different industrial fields, they have similar characteristics and development trends in some aspects.
Both new energy vehicles and mobile phones have the characteristics of intelligence. New energy vehicles realize functions such as autonomous driving, Internet of Vehicles, and on-board entertainment through on-board intelligent systems to improve the safety and comfort of users.
Mobile phones are intelligentized through operating systems and various applications to provide convenient life services and entertainment experiences.
Both the new energy vehicle and mobile phone industries need to integrate industrial chain resources. New energy vehicles need to integrate core components such as batteries, motors, and electronic controls, as well as industrial chain resources such as charging facilities and after-sales service.
The mobile phone industry needs to integrate core components such as processors, displays, and cameras, as well as industrial chain resources such as operating systems and applications. Both industries need to establish close cooperative relations with the best business owners to ensure the quality and stability of the products.
Consumer demand in both the new energy vehicle and mobile phone industries is growing. In particular, the rising tide of the new energy industry is rising, compared with the mobile phone industry of the king of volumes, the momentum of new energy is still very sufficient, and the future market expectations are also very high.
Song Ziwei's joining Li Auto and leading the debut of the new model has attracted widespread attention from inside and outside the industry. Industry insiders believe that this is not only a new starting point for Song Ziwei's personal career, but also a strong proof of Li Auto's continuous efforts in the new energy vehicle market. For consumers, they are also full of expectations for new energy vehicles.
Song Ziwei's joining Li Auto and leading the debut of the new model is not only an important personnel change in the automotive industry, but also an important moment in the new energy vehicle market.
It marks that the new energy vehicle industry is moving forward at a faster pace, and innovative companies like Li Auto are leading the future direction of this industry.