On April 19, the 19th Shanghai International Exhibition officially opened, with the theme of "Embracing Change". At this exhibition, Volvo XC60 also made its domestic debut for the first time.
According to Liu Peng, vice president of Volvo Cars Greater China Sales Company, the biggest highlight of the **XC60 unveiled this time is the car machine system, in a nutshell, "*XC60 is equivalent to a very large mobile smart device".
It is understood that the Volvo brand integrates the ecology of Ali and Tencent, making the car machine of **XC60 more functional;At the same time, through cooperation with iFLYTEK, AutoNavi Map, Huawei and other enterprises, it brings users a smarter, more powerful, and more assured driving experience.
For the improvement of the car machine system, Liu Peng said that in addition to bringing consumers a more intelligent experience, the more important aspect is to change the habit of consumers who are overly dependent on mobile phones in the process of driving through the improvement of the car machine system, so as to ensure the safety of the driving process. This is also in line with Volvo's brand philosophy of "safety is luxury".
The following is a transcript of the interview
Automobile Sankei: It is understood that the biggest highlight of today's Volvo booth is **XC60, if you want to describe this car in one sentence, what should it be?
Liu Peng: Just like a mobile phone, the XC60 is a very large smart mobile device, very smart, very smart, which is the hallmark feature of this car.
Automobile Sankei: It is understood that the biggest change in the **XC60 is the vehicle machine system. So, can the car machine system of our car realize all the functions of the mobile phone?Although it is said that cars are getting smarter and smarter, most people still like to put a mobile phone holder in the car.
Liu Peng: To be honest, many users can't do without their mobile phones when they drive, but in essence, they can't do without various applications in their mobile phones. APP will provide various conveniences for our life and work, such as navigation, shopping, **, etc.
*XC60 is currently equipped with a car machine system set of Ali, Tencent and other ecosystems, mobile phone navigation, listening, watching, shopping, etc., daily on the mobile phone of a variety of common operations, can be achieved in the car.
As you said, at present, the mobile phone holder is a very important accessory in the car, and modern people have mobile phone dependence, but if you also use the mobile phone while driving, there will be a very big safety risk. By replacing mobile phones with in-vehicle systems, safety risks can be reduced during driving. It can be said that the application of the new car machine system is to improve the intelligent experience on the one hand, and on the other hand, it is also for safety.
Automotive Sankei: At present, many car machines claim to be equipped with a variety of software, but their response speed is not ideal. Taking intelligent voice and navigation as an example, many car machines are not ideal in these two functions. What about Volvo?
Liu Peng: **XC60 is equipped with HKUST Xunfei's voice recognition system, which can not only recognize standard Mandarin, but even Mandarin with an accent, such as speaking Changsha dialect in Changsha and Chengdu dialect in Chengdu. And "Xiaowo" can not only hear you, but also understand you, can have a continuous conversation with it, can also interrupt it, and even let it automatically learn your language environment. As the frequency of communication with users increases, so does its vocabulary and knowledge, and the more you talk, the more you will understand you.
Secondly, the navigation just mentioned. This is a common problem of the in-vehicle system, because the navigation cannot be updated in time. However, Volvo**XC60 uses a very advanced AutoNavi navigation system, and AutoNavi navigation on the mobile phone can be synchronized with the car machine to achieve seamless docking.
At the same time, the car machine system uses a high-performance chip, and its response speed is comparable to that of the flagship mobile phone, and the operation is very smooth, and there will be no jamming and black screen.
Automobile Sankei: In fact, in addition to Volvo, whether it is a high-end brand or some low-end entry-level models, everyone is talking about intelligence. At a stage when all brands are making efforts to be intelligent, what will be the characteristics of Volvo's intelligence?
Liu Peng: Volvo is a relatively advanced attempter in terms of intelligence, and has carried out a lot of research and development work and integrated many top companies, such as the aforementioned HKUST Xunfei, AutoNavi, Huawei, etc. Volvo Cars wants users to be able to say goodbye to their phones from the moment they get in the car. In the driving environment, the XC60's in-car device is a mobile phone, which can bring users a smarter, more powerful and more assured driving experience.
Automobile Sankei: In the era of electric vehicles, whether it is some new car-making forces or traditional car companies, various brands are making efforts in the high-end market, do you think more and more new high-end brands will be a challenge to traditional luxury brands?
Liu Peng of Volvo Cars believes that the rise of new power brands is both a challenge and an opportunity for traditional car companies. Traditional car companies have the advantage of stability and can avoid product problems that may arise from new power brands. At the same time, the competition of new power brands will prompt traditional luxury brands to pay more attention to technological progress. Liu Peng believes that this is a process that complements and promotes each other. Traditional luxury brands have their own advantages, but they also need to continue to learn the advantages of new power brands in order to remain competitive in the future.