This article**: People**Overseas Edition.
The animated film "Heroes in the Golden Mask" premiered.
Immerse yourself in Sanxingdui culture
People** Overseas Edition (2024-01-02 Edition 07).
Sanxingdui culture is one of the greatest archaeological discoveries in China in the 20th century, and it is also an outstanding representative of ancient Chinese civilization in the upper reaches of the Yangtze River. On December 23, 2023, the first animated film "Golden Mask Hero" with Sanxingdui culture as the core held its national premiere in Chengdu, Sichuan.
The film tells the story of Lixian, the daughter of the ancient city guard of Sanxingdui, with her father's dying will and the golden mask of Sanxingdui, and the young heroes from the birthplace of several world civilizations to defeat and defend peace. The film explores the resurrection of historical and cultural heritage with modern film techniques, creates a vivid and lovely animation image, and has unique visual effects, which is a useful attempt to practice the creative transformation and innovative development concept of China's excellent traditional culture, tell Chinese stories well, and highlight the charm of Chinese culture. The film integrates fantasy, adventure, inspirational, action, comedy and other genre elements, and is highly enjoyable, and some viewers said after watching the film that the film "seems to make Sanxingdui 'come alive' again, giving people a sense of immersion."
"Golden Mask Hero" is produced by Sichuan Golden Image Culture Communication, Sichuan Cultural Industry Investment Group Co., Ltd., Emei Film Group, Deyang Development Holding Group, Canadian Golden Mask Hero Company and other units. Zhang Zhihong, assistant general manager of Sichuan Cultural Industry Investment Group Co., Ltd. and chairman of Sichuan Golden Image Culture Communication, said that this film is positioned as "Chinese story, international expression, and global market", created by an international creative team, and draws on the world's advanced animation creation model. For example, first create an English story outline and a dynamic story version, publish both Chinese and English versions of "Golden Mask Arch", and then conduct market testing and professional team evaluation to establish the "hero" theme of the film, and then the creative team will further collect the style, and the script creation and animation design will be promoted simultaneously. In particular, it is worth mentioning that the film presents a large number of Sanxingdui cultural relics, such as bronze masks, bronze sacred trees, the golden scepter of the King of Fish, jade tigers, jade knives, helmets, etc., as well as the life elements of people in the ancient Sanxingdui area, such as chopsticks and hot pot and other tableware, city gates and city walls and other buildings, as well as the love for the zodiac, especially the dragon, etc., "We also want to use the film to convey positive values such as communication and integration in the development of human civilization, unity and friendship, and overcoming difficulties."
Zhang Zhihong said that "Golden Mask Hero" is a new test of the animation Sichuan Army, symbolizing that the "Golden Mask" brand building has taken a key step from "0 to 1", "At present, we have built a necessary link in the industrial chain such as books, games, cultural and creative products, and experience halls, and will continue to improve this cultural brand and create a more complete industrial chain in the future with this animated film as the lead."
The animated film "Golden Mask Hero" has landed in theaters nationwide on December 29, 2023.