In the blink of an eye, the remaining days of 2023 have counted down, and I suddenly found that this year's property market is really different.
In previous years, the end of December was the time when real estate companies, projects, and marketers worked hard, but this year, it was really quite "quiet". 
The two important nodes of the property market, the collective dumb fire of real estate enterprises. Friends who are familiar with the property market know that June and December can be said to be the peak season every year. Because these two months are important nodes for the semi-annual report and annual report of real estate enterprises, and an important moment for sprinting for semi-annual tasks and annual tasks. If you fail to complete your performance, you will face penalties or unemployment, and if you complete the task, you will have honors and bonuses, so these two months of the year are the time when the projects of real estate companies are the most preferential or the opening is more concentrated. Looking back at the heyday, the last weekend of June must be a must for projects to compete for centralized opening, and December every year must also be the time when the discount is greatly attacked. But this year, it's really different, there are only a handful of newly opened projects and centralized projects in Shenyang in 2023, and entering December, there don't seem to be too many projects and discounts. So why is that?The reason for the seldom of new projects and the lack of project focus is that due to the sharp decline in land sales in recent years, there are not many projects that could have been launched, and due to the decrease in sales, the additional launch of various projects is not frequent. Also affected by sales, even if there are projects that usher in sales, they will not hold a centralized opening, but more of a smooth sales model.
In December, the discount did not increase or become stronger, in fact, it is more because there is really no room for discounts. After two years of price competition, real estate companies and projects are also tired, and it is really unprofitable!Everyone is tired, which is the actual situation of the market at the moment.
Buyers wake up, blindly wait for the low price, what can you wait for?
Wake up, buyers!Is it really right that house prices can go down, and they can go down again?It's true that house prices may be getting cheaper, but is the house still the house you're buying?Real estate companies do not develop new projects and do not push them, and the leftover scraps are cheap, but good houses are becoming more and more difficult to find!Developers, wake up!It's not easy to use a price reduction!
When the market is no longer able to touch, it's really time to find another way!Is it a subway, a school district, or a super property?Or a completely new product that can really impress the market, a product with no added value is destined to be no longer attractive. How many buyers in the current market are willing to pay for brands and feelings?Such buyers will not be the mainstream of the market!
The market has really changed, this December we don't have the excitement of price reduction, no attraction of discounts, everything no longer exists, everyone wake up!It's really different!