The door to lower prices has been opened, and buyers are still on the sidelines.
Overview of the property market. In recent years, the pace of regulation of the real estate market in China's first- and second-tier cities has accelerated significantly, and the scope of influence has gradually expanded to major cities such as Beijing, Shanghai, Guangzhou, and Shenzhen. Currently, except.
In addition to the control measures in second-, third- and fourth-tier cities, first- and second-tier cities are also included in this regulation. In terms of liberalizing land restrictions, Guangzhou is the first city to relax land restrictions, Shenzhen has lowered the minimum down payment ratio for second homes to 40%, and further improved the identification conditions for ordinary housing. The door to the full liberalization of housing prices looks like it is about to open. However, the development of the property market is not only constrained by policies, but also affected by the performance of the property market and the psychology of buyers. So, in this article, let's talk about the details of the transaction of new and old houses in first- and second-tier cities.
Buyer psychology and bargaining situation.
In general, in recent times, buyers have a relatively peaceful mentality, often make selections, carefully study second-hand information, and will not easily give in to the houses they like. They are also very bold when negotiating, and generally negotiate with the lowest 10% of the nearest **. When buying a new house, people pay attention to the surrounding environment and supporting facilities, but also pay attention to the practicality and comfort of the house. Even if it's discounted, but the house doesn't meet their requirements, they still won't buy it casually.
Sellers of second-hand homes are becoming more and more impatient. And once they see that the owners around them are also cutting prices, they start to worry about whether their homes will also increase in price. In particular, homeowners who plan to sell their old homes for new ones are even more worried. For real estate companies, housing prices are also a kind of wait-and-see in disguise, and the previous real estate developers have also launched discounts such as free parking spaces and deposits while giving away electrical appliances.
Overall, the end of the year** is lower than the beginning of the year. For example, the price of a home in Beijing's Xisanqi area dropped from $520 to $488, and if negotiations continue, the price could be reduced by another 10 percent. The price of a 53-square-meter one-bedroom house next to the Olympic Park has dropped from 4 million to 377. Although prices are lower now than they were two years ago, buyers still don't seem to be sincere and are still bargaining fiercely. This creates two situations: one is that the seller who does not want to spend money directly gives up the sale;Sellers, on the other hand, will speed up price cuts in order to close the deal as soon as possible in exchange for a better home.
Various ownership incentives.
For example, in Shanghai, high-end residential buildings in Qianhai and Xuhui have shown a situation of oversupply, and even hot real estate projects such as Dahongqiao have carried out on-the-spot and nationwide activities. Of course, in order to attract buyers, the property also started to offer **discounts** of 1-2 points**. The sales department even secretly informed the buyer that "if you pay the 35% deposit within 7 days, you can enjoy the maximum discount in the sale and purchase of a house in Shanghai, which is equivalent to 50% of the total price of the whole house". Many properties have stopped limiting the number of points a buyer can get to buy a property, and even the score for buying a property in Shanghai has dropped to 60 points.
The property markets in Beijing, Shanghai, Guangzhou, Shenzhen and other cities are still relatively new. As of the end of October, the total inventory of commercial housing in Guangzhou has reached 119110,000 square meters, the decontamination rate is 192 months. In October, the average sales price of new homes in Guangzhou was 07%, while Tianhe District fell back to 3 years ago. In short, the door to the real estate market is open, and buyers are gearing up to wait for the time to cut prices, depending on whether you will hesitate. This is a great test of the seller's patience and perseverance.
Personal opinion. In the face of the opportunities and challenges given to us by the decline in housing prices, I have the following views:
First of all, the reduction in housing prices makes people more likely to choose to buy a house, and at the same time, it can further lower the threshold for buying a house, so that more people can get the housing they want. At the same time, it also gives buyers a better room for bargaining, making the buying process more flexible.
Secondly, the downward adjustment of the property** is a huge test for the seller. The seller should take more time to understand the buyer's requirements, take the initiative to communicate and negotiate with the buyer, and find a win-win entry point. At the same time, the seller should pay attention to improving the quality and decoration of the property to enhance the competitiveness and charm of the property.
In addition, housing prices** have led to a reconsolidation of the residential market in some cities. Real estate developers who focus on speculation and pursue profits will face greater risks and challenges, and developers who focus on product quality, service and reputation will have more opportunities.
All in all, the door is wide open for price reductions, and buyers are actively participating in it, with the focus on how to stabilize their position when it comes. The rapid changes in the real estate market are always testing the patience and wisdom of buyers and sellers. We believe that under the guidance of the policy, the real estate industry will develop more healthily and steadily.