The planning and design of shopping mall buildings are different from other commercial buildings such as offices and hotels, and they need to be based on how to allow guests to complete their consumption behaviors comfortably and naturally in the space, and obtain a satisfactory sense of experience. To achieve this, all aspects of the mall building need to be designed, such as signage and wayfinding.
The commercial circulation line refers to the action route in the commercial space and is the lifeline of the commercial building. The circulation line has an important impact on consumers to enjoy the entire consumption process easily, conveniently and comfortably in the shopping center, increase the traffic and transaction rate of merchants, and increase the overall store value of the project in a balanced manner.
Successfully introduce ** into each floor, if it is allowed to spread at will, it will cause the space to be crowded, even if the area is large, there will be a sense of chaos. Especially in a relatively unfamiliar environment, people will involuntarily look for a sense of security, and the guide takes on such a role very well.
The shopping mall sign and guidance system will combine the three functions of the city's commercial, office, residential, hotel, exhibition, catering, conference, entertainment and other urban living spaces for planning and distribution, and establish an interdependent and mutually beneficial dynamic relationship between the parts, so as to form a multi-functional, efficient, complex and unified complex.
Through the professional and scientific signage distribution, there is both distinction and seamless connection between different business formats. Good commercial space design can provide a good platform for brand recognition and brand building of shopping malls, while good space design and distinctive signage and guidance system design can greatly improve the quality of commercial projects.
The logo guide should not be an abrupt separate existence, but should be integrated with the entire design style, according to the country where the mall is located and the culture of the nation, city and business district to integrate and innovate, to avoid non-standard, nondescript and unbrilliant signs, so that customers can not only understand, but also enjoy it. The whole wayfinding system includes a number of integrated spatial information systems, in addition to the signage, maps and graphic elements we know, etc., the most important is the basic spatial information architecture system: spatial naming system, coding system, sound system and so on. Without a clear wayfinding plan, signage alone does not create a space with clear routes.
A complete wayfinding system involves elements such as color, graphics, fonts, layouts, brand height, shape, material, craftsmanship and the distribution of the whole system. Each of these elements will have an impact on the function of the wayfinding system, and a good wayfinding system is the result of good design and planning. When designing the guide system, it is necessary to carefully examine the visual habits of people and the behavior habits of people in different environments, so as to make a reasonable plan in terms of function.
Successful in-store wayfinding depends on a proper understanding of three variables: the nature of the mall, the characteristics of the people who come and go in the mall, and the type of surrounding environment.
While developing wayfinding strategies and designing signage systems, designers must create a series of signage types that express important information, meet the needs of wayfinding, and use appropriate information hierarchies and signage messaging protocols to identify important issues and target audiences.
The ultimate purpose of commercial real estate is to maximize benefits by aggregating **.
For different types of shopping malls with different characteristics, the design of signs and guides also changes according to local conditions and customers. However, no matter what designs are used to activate the "moving line" and gather popularity, we must ultimately adhere to one point, which must always be guided by the real demands of consumers.
Convenience, recognizability, etc., depends on the details of the design, and the feelings inspired by these details are rare and effective publicity in the shopping center.
Successful in-store wayfinding depends on a proper understanding of three variables: the nature of the mall, the characteristics of the people who come and go in the mall, and the type of surrounding environment.
While developing wayfinding strategies and designing signage systems, designers must create a series of signage types that express important information, meet the needs of wayfinding, and use appropriate information hierarchies and signage messaging protocols to identify important issues and target audiences.
The ultimate purpose of commercial real estate is to maximize benefits by aggregating **.
For different types of shopping malls with different characteristics, the design of signs and guides also changes according to local conditions and customers. However, no matter what designs are used to activate the "moving line" and gather popularity, we must ultimately adhere to one point, which must always be guided by the real demands of consumers.
Convenience, recognizability, etc., depends on the details of the design, and the feelings inspired by these details are rare and effective publicity in the shopping center.