On a biting cold morning, Brother Neck saw the Volvo EM90 real car in advance in Lingang, Pudong, Shanghai. The car sells for a whopping 8180,000 yuan, which made me feel a little expensive at first. After all, the current domestic MPV market has undergone earth-shaking changes. In the era of gasoline vehicles, Toyota, Mercedes-Benz and Buick dominated the world, but now in the pure electric MPV market, various manufacturers are competing.
Ideal, Xpeng, Denza, and Zeekr have all launched their own pure electric MPV models, which are basically between 40 and 600,000 yuan. As soon as EM90 was listed, it set the ** at more than 800,000 yuan, which is really quite bold. However, when I saw the actual car, I found that there seemed to be something worth **behind it. First, let's consider the question: what is Volvo's most distinctive label?I'm sure most people would say safe.
Therefore, I will not go into detail about the security of the EM90, but it is excellent. However, it was actually its interior that attracted me. Of all the new cars I've seen in recent times, the EM90 has probably the most luxurious interior. On the one hand, this is because EM90 uses high-end materials such as solid wood, full-grain leather, wool, stainless steel metal, etc., and on the other hand, it is also designed to be just right, reflecting the very tasteful old money style and quiet luxury style.
Of course, you don't have to worry about the car looking too plain, because the devil is in the details. EM90's understanding of luxury and scarcity is reflected in every detail. For example, the iconic Bowers & Wilkins sound system has been upgraded to 21 speakers, with a total power of 2,460 watts. I experienced it myself in the three rows of seats, and the sound in each row was excellent, especially in the treble section, which is suitable for listening to the soprano.
In addition, the rear door panels are made of touchable solid wood and bamboo, which has a retro aesthetic to the touch. It is said that the process of making this veneer is also very complicated, and the veneer needs to be cut to only 05 mm thinness, then laser engraving. Overall, the EM90 highlights Volvo's unique charm as a top car brand with its excellent interior design and luxury equipment. This model not only meets people's needs for safety, but also brings luxury and comfort to the ride.
Undoubtedly, the EM90 will be a strong dark horse in the highly competitive pure electric MPV market. Volvo EM90 cars have designed a small easter egg on the passenger dashboard: a part of the wood trim that corresponds to the Morse code of the Volvo word. In addition, there are different seat materials. The EM90 is available in full-grain, ultra-soft Nappa leather and wool fabrics.
Wool has always been a feature of the Volvo brand as an environmentally friendly material, with the characteristics of being warm in winter and cool in summer. However, wool pills easily and requires more maintenance. In contrast, full-grain ultra-soft nappa leather is more hassle-free. In addition, the leather on the EM90 is made of full-grain leather, which can be used directly after the simplest tanning. The biggest advantage of this method is that it is healthy and odorless, and the content of harmful gases is minimized.
Like other Volvo models, the EM90 adheres to the principle of "no odor in new cars", reducing the volatilization of harmful gases at the root. However, one of the current regrets of the EM90 is that the overall positioning is business-oriented, and it has not been optimized too much for the family car scene. For example, some functions on board can only be operated by passengers in the rear seat of "Business Class". This is reasonable for business scenarios, but in family scenarios, more operation permissions need to be opened to the front row.
Despite this minor issue, the EM90 excels in other ways, being both safe and luxurious, taking into account the various needs of the business crowd. EM90 launched a touring exhibition at the MixC in Hangzhou, attracting many people's attention. This is a wise choice of location, because in the underground parking garage here, you can see countless luxury MPVs such as Alpha, Wilfa, Raelfa, Mercedes Vito and so on.
But compared to these vehicles, which often exceed a million dollars, the safer, more restrained and luxurious Volvo EM90 is particularly attractive.