Author |Li Guozheng.
Edit |Shen Tianxiang.
Produced by |Bangning Studio (GBNGZS).
After a lapse of more than 2 years, Zhou Feng returned to the place where his dream began and became a Dongfeng Nissan again. He was entrusted with a heavy responsibility. On December 6, 2023, Dongfeng Nissan's official WeChat released important personnel adjustment news:Zhou Feng, former general manager of the strategic planning and technological development department of Dongfeng Company, succeeded Gao Guolin as the vice president of Dongfeng Motor and the deputy general manager of Dongfeng Nissan Passenger Vehicle Company. Gao Guolin will no longer concurrently hold relevant positions in Dongfeng Nissan and will continue to serve as vice president of Dongfeng Co., Ltd。Zhou Feng is a two-time entrepreneur participant in Dongfeng Nissan. On June 16, 2003, Dongfeng Nissan was established. In July of the following year, Zhou Feng graduated from Tsinghua University with a master's degree and came to the Dongfeng Nissan R&D Center (later renamed as the Technology Center) that had just been built on wasteland. Dongfeng Nissan started its first business, broke a bloody road and expanded at a high speed, achieved the first leap of 1 million vehicles, and finally became a model of joint ventures and established its position in the industry. In this process, Dongfeng Nissan Technology Center first focused on learning Xi and accumulation, and gradually moved from parts development to system and vehicle development, reaching the CASE2 development level. Zhou Feng is mainly responsible for localization and cost reduction projects. In the research and development stage, Dongfeng Nissan formed a team of dozens of people to Japan, not only to learn Xi, but also to work with Nissan engineers to develop models suitable for the needs of the Chinese market, so that the training turned into joint development. Zhou Feng first started by studying which parts can be localized to reduce costs after a car is launched, and then advanced localization to the vehicle development stage. On September 8, 2010, the Venucia brand was released, and Dongfeng Nissan started its second venture, and Zhou Feng played an important role in leading the development of Venucia products. From imitation, follow-up to independent research and development, Venucia shines day by day, successively launches a number of models, improves the product matrix, and continues to increase sales. He once said: "Making a car that is liked by customers is the best way for R&D personnel to realize their self-worth." "In 2017, the Venucia brand became independent, and the sales volume of Dongfeng Venucia that year was 1430,000 units, a year-on-year increase of 227%。Zhou Feng serves as the deputy general manager of Dongfeng Venucia. The growth of Venucia has promoted the strength of Dongfeng Nissan's entire value chain. Up to now, Venucia has become a sharp knife for Dongfeng Nissan's new energy, intelligence and youthfulness, and has been concerned and studied by the industry. In March 2021, Zhou Feng was transferred to the deputy general manager (presiding over the work) of the strategic planning and technology development department of Dongfeng Company, and later served as the general manager of the department. Strategy and technology have always been the key to modern enterprises. During his tenure at the helm of the department, Zhou Feng was responsible for the development strategy, product planning, business planning, science and technology planning and management, investment management, joint venture and cooperation management, new business development, brand planning, trademark and trade name management of the entire Dongfeng Group. These are not only Dongfeng's family background, but also related to Dongfeng's century-old plan. 
Bang Ning Studio believes that Zhou Feng's succession to Gao Guolin this time, just as Gao Guolin took over Chen Hao more than two years ago, is essentially the inheritance and endless inheritance of Dongfeng Nissan's work culture and entrepreneurial spirit. Gao Guolin, who also grew up in Dongfeng Nissan, took charge of the big ship in July 2021. The former No. 5 employee of Dongfeng Nissan at the beginning of his life has dedicated Huashao here for more than 20 years. Especially during his tenure, he was low-key and pragmatic, and under the general situation of the three years of the epidemic and changes in the industry, he stabilized the system foundation of Dongfeng Nissan and bought more time for the subsequent new energy transformation. With his efforts, Dongfeng Nissan has taken the lead in the rapid transformation of new energy and digital transformation in the entire joint venture sector, and its three major brands now have a clear new energy plan and layout. In terms of product lineup, Gao Guolin led Dongfeng Nissan to accelerate the introduction of Nissan's electrically driven models, and promoted the localization strategy of the Infiniti brand to meet the Chinese luxury car market. In particular, he promoted Venucia to fully shoulder the important task of "Dongfeng Nissan New Energy" transformation, realize brand renewal, and successively release the first plug-in hybrid model big V DD-i super hybrid and the first new pure electric model V6X, and the hydrogen energy vehicle big V hydrogen realm is about to start commercial demonstration operation. He also promoted Venucia's efforts to form a system capacity of 300,000 units per year, and gradually challenged the annual sales of 500,000 units to create the second growth curve of Dongfeng Nissan. In addition, in terms of system construction, Gao Guolin strives to improve its independent research and development capabilities, strive for 100% self-research by Venucia, and accelerate the implementation of localized technology; Improve and upgrade the system of 4S stores; Launched the user operation ecosystem - NI+, revitalizing more than 15 million base users. In terms of technology upgrading, he broadened the multi-track technical route, using pure electric, super-hybrid electric drive e-power, plug-in hybrid, hydrogen fuel, fuel power and other five-dimensional parallelism, and at the same time promoted the upgrading and iteration of intelligent driving, intelligent power, and intelligent interconnection technology. Following Gao Guolin, the baton was passed to Zhou Feng. At present, Dongfeng Nissan is facing a grim situation. There are thousands of lines to regroup, and there is only one needle to the new head Zhou Feng. This year, Dongfeng Nissan and its parent company, Dongfeng Co., Ltd., both vowed to "start a new business" at their respective 20th anniversary commemorative activities. On June 16, at the 20th anniversary family day event of Dongfeng Nissan, Gao Guolin said that Dongfeng Nissan has entered a new cycle - the stage of re-entrepreneurship. He said that on this road, Dongfeng Nissan will return everything to zero, regroup, meet the industrial transformation unseen in a century, and is determined to fight for new energy and create another Dongfeng Nissan. The goal is to be driven by products, systems and technologies, and to challenge the head camp of joint venture new energy in terms of sales, and open the second growth curve. On November 11, at the 20th anniversary of the release of Dongfeng Co., Ltd.'s new strategy, Chen Hao, member of the Standing Committee of the Party Committee, deputy general manager and executive vice president of Dongfeng Co., Ltd., explained in detail the "DNA +" plan and announced the march to globalization. "The joint venture's independent R&D strength has been enhanced, the launch of new joint venture-led products has been accelerated, the global ability of joint venture products has been improved, and the joint venture business segment has been optimized and integrated. Chen Hao said, "In these four areas, we will use the 'DNA +' strategy to draw a blueprint for the future of Dongfeng Co., Ltd. and plan for the second venture of the joint venture." Zhou Feng, who is the new one, takes on the important task of starting a new business. This is Dongfeng Nissan's third venture, marking that Dongfeng Nissan has entered the fission entrepreneurship stage. It's been an arduous journey, but it's also full of hope. After years of hard work, Dongfeng Nissan's offline outlets cover more than 92% of cities and have gained the trust of more than 15 million users. The independent hematopoietic capacity built with Venucia as the core, as well as more than 800 dealer channels, etc., have helped Dongfeng Nissan build a super system force, created a cumulative industrial output value of more than 2 trillion yuan, driven the industrial layout of seven factories in six places, and made win-win progress with upstream and downstream partners in the whole value chain. These are the confidence of Zhou Feng to bring Dongfeng Nissan to Long-term Anlan. At the beginning, when Zhou Feng participated in the enterprise recruitment at Tsinghua University in 2004, he was attracted by the development blueprint outlined by Dongfeng Nissan, "I feel that Dongfeng Nissan is a very promising enterprise". Nine years later, when he became the vice director of Dongfeng Nissan Technology Center, he said, "Dongfeng Nissan is a place where ideals can be realized." Now, 19 years later, he has returned to this "place where his ideals can be realized", and the "promising company" has entrusted him with his future. Entrepreneurs start their own businesses again. At No. 8 Fengshen Avenue, Zhou Feng led Dongfeng Nissan people to set off again to pursue the ideal future and realize the ideal in the future. (Title image** 2023WACIC).