China Youth Daily Client News (China Youth Daily, China Youth Network Reporter Xia Jin) The New Year is approaching, and more and more young consumers will travel as a standard for bidding farewell to the old and welcoming the new. Although there is only a three-day holiday, young people's enthusiasm for travel is particularly high. Recently, Ctrip released the "2024 New Year's Day Travel Insights" (hereinafter referred to as "Insight"), which shows that during the 2024 New Year's Day holiday, the main group of people traveling is the post-00s, post-90s, and post-80s, accounting for % and 23% respectively. The post-00s "special forces" have risen as a new force in the tourism circle, and the post-90s have carried the main banner in this New Year's Day holiday. It is understood that the number of people participating in tourism after 00 on New Year's Day increased by 2 percent year-on-year5 times.
Young consumers' pursuit of a sense of ritual for New Year's Eve travel is also diverse. For example, ascend to the first rays of sunshine of the new year and pray for a new year. According to "Insight", the popularity of keywords such as "Rizhao Jinshan" and "Ascending" has gradually increased recently, and the search popularity of hotels in Lijiang, Jiujiang, Huangshan City, etc., where famous mountain scenic spots are located, remains high. It is worth noting that, judging from the ticket data of mountain scenic spots, the number one group of "climbing high and looking far away" is the post-00 "special forces".
Hong Kong Victoria Harbour New Year's Eve Carnival, Shanghai Disneyland Fireworks Show, Changsha Window of the World Fireworks Show, Canton Tower New Year's Eve Light Show ......At the end of each year, major scenic spots, theme parks, etc. open grand fireworks and light shows. According to Insight, the number of New Year's Day theme park ticket bookings in 2024 increased by 4% year-on-year5 times, the favorite crowd to go to the theme park on New Year's Day is the post-90s.
This year, more consumers have gained a lot of happiness on the way to "chasing concerts". During the New Year's Day, a variety of New Year's Eve concerts and conferences will be held around the world, and "Insight" shows that New Year's Day in 2024 will continue the prosperity of the domestic "tourism + performance" market in 2023. Taking the Eason Chan concert in Guangzhou as an example, as of December 14, the number of hotel bookings around the concert venue from December 29 to December 31 increased by 300% year-on-year, and some popular hotels were sold out one month in advance. Judging from Ctrip's ticket data, the "loyal fans" of the New Year's Day holiday performances and meetings are post-80s, and their economic strength and love promote people to say goodbye to the old and welcome the new.
In addition, this winter's combination of "** double days" hot springs + skiing continues to lead the tourism boom. It is worth noting that soaking in hot springs and skiing alone can no longer meet the needs of young consumers, and skiing and hot springs are arranged together to become the new top stream**.
*: China Youth Daily client.