In this episode of the program "Dialogue with Brand", the column group invited Ms. Ziqier Sun Hongyu, Chairman of Beijing Ziqier Health Management Group, to participate in the column recording to share her corporate story, establish brand image and enhance brand value!
Program guest: Sun Hongyu, chairman of Ziqier Group.
Program host: Wu Hao.
Program broadcast platform: **New Film Discovery Channel.
The following CCTV talk show host TV interview with Ziqier Chairman Sun Hongyu interview transcript. Wu Hao (Moderator): Establish a Chinese brand image and enhance the value of Chinese brands, this is "Dialogue Brand", I am the host Wu Hao. As the saying goes, "a good woman benefits three generations", women's health and wisdom are the foundation of the happiness and social harmony of the whole family, pay attention to the health of women from 14 to 49 years old, focus on the health management of women's whole life cycle, and give women light, courage, wisdom, inspiration and guidance. Today, we have invited such a charming woman in the studio, who actively practices the national strategy of healthy China, implements preventive treatment and national preventive health care, and helps women to be charming women with both cultivation and wisdom while building a national brand of Chinese women's breast health. If you are a woman, I believe you will have a great harvest after watching this episode, let us welcome Ms. Sun Hongyu, Chairman of Beijing Ziqier Health Management Group, to our studio, and let's talk about her story. Hello Ms. Sun, welcome to our program. 
Ziqier Sun Hongyu: Hello, Teacher Wu Hao!Wu Hao (Moderator): After reading your information, I found that you are also a very persistent and persistent woman in your career, and you have been engaged in this health career for so long, I know that in fact, I have experienced a lot of difficulties in this processZiqier Sun Hongyu: Because I am a woman, because I am a mother, I regard this career as a lifelong career and a part of my life. In the early days of Ziqier's establishment, it also originated from my mother, because my mother belonged to the generation of women after the founding of New China and paid a lot of hard work. Wu Hao (Moderator): Yes!Ziqier Sun Hongyu: Of course, in this process, my mother has less knowledge of the concept of health, so I am tired of a sickness, in my memory my mother always has to go to the hospital, so I want to study by myself, first from nursing, learn the knowledge of Western medicine, but also learn the knowledge of Chinese medicine, so I have achieved my current career of integrated Chinese and Western medicine. I think that the detection of all aspects of China's 5,000-year-old traditional Chinese medicine and all Western medical science instruments and equipment, as well as some related instruments and some physiotherapy instruments that are good for physical health, I have combined it, so it has become now for women's systematic health, including the breast, including **, including the entire endocrine, whole, so that from the inside out, it is such a preventive health care and postoperative care of internal and external maintenance, and we focus on this three aspects. So I think I've gained a lot in the past 18 years. 
Wu Hao (Moderator): It's quite infectious to me, because in this process, you have witnessed the extraordinary life of a mother. Ziqier Sun Hongyu: Yes. Wu Hao (Moderator): At the same time, such an extraordinary has also brought you an awareness and emotion of concern for all women in the world, I know that you have advocated a concept, and you are also the first batch of practitioners to devote themselves to this cause. Ziqier Sun Hongyu: Yes. Wu Hao (Moderator): How to understand such a concept of women's life cycle health management?Ziqier Sun Hongyu: From the perspective of traditional Chinese medicine, it is female 7 male 8, women from the age of 7, her body function began to have some slight changes, by the age of 14 most women menarche began, so from menarche to 49 years old menopause, called the greatest, most brilliant, but also the most precious time for women. According to the hormonal cycle, we are divided into four stages, which are also equivalent to the four seasons of the most glorious stage of a woman, we **, summer, autumn and winter. The development of all relevant organs of a woman must be very sound, so that she can have a very luxurious palace to give birth to life, and she will have breast milk with very good immunity after the birth of the child. In the process of childbirth, if there is good health management in the perinatal period, it is scientific and reasonable health management, which can make the woman reborn again, so perinatal health management is also very important. Between the ages of 30 and 40 is called the defense period of our women, because during this period, children are born, marriages are married, and families are established. Between the ages of 40 and 50, we will gradually enter menopause, maintain adolescence and perinatal period, and pass this defense period well, so that we can pass our menopause smoothly. 
Wu Hao (Moderator): Should attractive women have a very good mentality?Ziqier Sun Hongyu: Yes, a very good mentality and a very good temper can enjoy her ** time and happy old age, so we think these four stages are very important. We are focusing on it from the psychological, from the gender, from the breast preventive health care and postoperative care, as well as including the female gender aspect, the first aspect, the physical management aspect, the psychological aspect, we integrate several aspects, according to each person's special physique, special nature to carry out personalized tailoring, there are several experts to help her health plan to escort. Wu Hao (host): Actually, for me, I think today is also a kind of self-awakening and re-learning for the majority of women in front of the TV, defining the value of women and the improvement of women's righteousness. In your health management career for so many years, you have been paying attention to women's health management, and I believe you have seen all kinds of changes and transformations. Ziqier Sun Hongyu: Yes. Wu Hao (Moderator): So what exactly is the charm of women in your mind?Ziqier Sun Hongyu: For women, including our Ziqier brand, I think a very important part of a charming woman is the mentality and positioning, because many diseases originate from people's thoughts and mentality, and a charming woman should shine like the sun, her light will feel warm where she is, she can dispel the darkness where she is, and she will bring light where she is. I think it's very important to be positive a lot of the time. Second, I think she must have an ocean-like mind, whether it is herself, her friends, or her value to society, so the bigger her capacity, the bigger her mind, the more things she can carry. So we fused the red of the sun and the blue of the ocean to turn purple, and Qile was an angel, so I wanted her to have the positive energy of the sun and an angel with the heart of the ocean, as a name for our whole company. Of course, this is also what we have done in the past, and many women have really gained in this area, and the more capacity they have, the happier they are, so we have also come from this experience. The third is a question of positioning, positioning I think every woman comes to this world, she is unique, so I think beauty is to be unique and exquisite, and to have such a mind in my heart. From the aspect of health, because health is a very important one of all wealth and all happiness, with one, we can unswervingly hold one, we have infinite possibilities to create infinite zero, and unlimited wealth and value, I think this is very important. 
Wu Hao (host): The brand Ziqier has also followed you from small to large, step by step to develop and grow to today. Ziqier Sun Hongyu: Yes. Wu Hao (Moderator): When it comes to branding, we all know that it also needs to have a gene for growth and growth. Ziqier Sun Hongyu: Yes. Wu Hao (host): Different brands can breed different values, so what do you think of Ziqier's heavy brand power?Ziqier Sun Hongyu: Whether it is in terms of professional technology, products, and all the related concepts of learning, we will present the best thing to it, because it is worth it. All the products, including our company for so many years, all the things have been tried by me personally, and I will only use them in my brand, so I think this is a stick. Also, I think it must be suitable, no matter how much or too little it is, don't say blindly pursue the best I want, I must go beyond my scope, I want more things, I don't think this is suitable for you, because in the scope of what you can bear, it can make your heart happy, that is the best. 
Wu Hao (host): And if a woman can really return to the role and positioning of women, in fact, she must pay more attention to her physical and mental health. Ziqier Sun Hongyu: Yes. Wu Hao (Moderator): And at this time, we will talk about a key word, hormones. Ziqier Sun Hongyu: Yes. Wu Hao (Moderator): How can we adjust ourselves, maintain and maintain our hormones, and what advice do you have?Ziqier Sun Hongyu: First of all, I think proper examination is necessary, proper examination is for prevention, because sometimes we can't control the food and the surrounding environment, I think this part of us must use the most scientific way of Western medicine to carry out testing, regular inspection, this is a must. The second is that we should be familiar with and know our own organs at home, and of course, in terms of nutrition, I also hope that no matter how busy we are, we must treat ourselves well, re-feed ourselves, feed ourselves from the inside out, and adjust ourselves from the inside. I think the whole state is completely different, and I have to learn relevant skills on this basis. Because the times are advancing, everyone's needs are advancing, and the current entertainment and modern people's values are changing, how do we establish our own unique characteristics and unique charm in this process, I think this part of our own cultivation. 
Wu Hao (Moderator): I know that there is another innovative concept, and a key word is about to be born again, which is called the closed loop of beauty. Ziqier Sun Hongyu: Yes. Wu Hao (host): The literal interpretation is to use the closed-loop way of seeking beauty to care for women from 14 to 49 years old, in fact, this is the first time I have heard such a concept for women's health. In your career, how do you look at such a strategic deployment that has been established in the past 35 years and your career?Ziqier Sun Hongyu: What we call internal adjustment and external cultivation, in this adjustment process, the composition of traditional Chinese medicine and the collection of traditional Chinese medicine, and the selection of traditional Chinese medicine and its production are very important, so we ourselves in Guangxi, and even in Changbai Mountain, we have our special medicinal material base, there are many medicinal materials want to find authentic, want to find a long year, want to find good efficacy, must spend energy and time. There are also some medicinal herbs that have a very low cost, but the quality of its wild medicinal herbs is very good, just a good method, a good recipe may need a few, not the more expensive the better. I feel like for an 18-year-old brand, I feel like my own child to me. Wu Hao (Moderator): Yes!
Ziqier Sun Hongyu: I am also a child who has grown up in the early stages of 18, and I also hope that we have so many cases and so many experiences, and I also hope that when I bring it to a certain state, it will be very mature and stable. I hope to share it with more people, and I hope that Ziqier will become a platform for women to enjoy, as well as a platform for her entrepreneurship, and a platform for her to make friends and resources in this platform, and a platform for everyone to gather women's strength to contribute more value to society. Wu Hao (Moderator): Let's talk about the future, Ms. Sun, for the future, whether it is for the brand Ziqier, or with the development of the times, people's health concept is constantly updated and iteratedZiqier Sun Hongyu: I think the foundation must be mastered well, there is a professional technical foundation, as well as the rich experience left to us by our ancestors, we must continue to learn and integrate, to be able to use, I think this must follow the times, but also adapt to the needs of the current people, and the current people's body and her changes to adapt to the market. I think it's a necessity, just like we do with life. Wu Hao (Moderator): Yes. Ziqier Sun Hongyu: I can't be the same, we must face what we solve, we must have the ability to grasp and change, I think this part is necessary. I also hope that Ziqier will become our women's home in the future, a special place for women, we live every moment, grasp every moment, we have love, give love, we are worthy of love. 
Launched in August 2014, the "Dialogue with Brand" column is presented in the form of studio interviews combined with on-location VCR promotional videos, with a unique perspective and brand dialogue and exchange, listening to the brand's take-off dream, and witnessing the legend of brand growth. With the help of the strong influence of the platform to enhance the popularity and reputation of the brand and the enterprise, further enhance the brand influence, feel the power of the brand, share the light of the brand, and plug in the wings for the development of Chinese brands!