Did you know?A real brewed soy sauce should be brewed for at least 6 months. How did Lu Weishun's "Healthy 0 Added" series of condiments become the top brand sold on the whole network?Recently, the reporter interviewed Ma Yingying, the founder of Lu Weishun's "Healthy 0 Additive" series brand.
Q: How did you come up with the idea of doing condiments at that time?
At first, I wanted to choose a healthy condiment for our own family to eat in the market, but after professional research, it was found that there are various kinds of condiments on the market, and the quality is uneven, and most of the soy sauce is rapidly fermented by modern technology, containing various chemical additives. It is precisely because of the current situation of condiments that I want to make an old-fashioned fermented soy sauce, inherit the craftsmanship of the older generation, follow the laws of nature, ferment in the open air for more than 6 months, and then pass through modern technology filtration, sterilization, filling, and then send it to our consumers. Although this cycle is a bit long, we are willing to go all out to make a good soy sauce for everyone.
Q: There are so many types of condiments on the market, how do you stand out?
First of all, we attach great importance to food safety and product quality, insist on ingenuity brewing, use high-quality soybean raw materials, sun and night dew, artificial oil, and fermentation cycle of more than 6 months. Secondly, in order to meet the needs of consumers for diversified food tastes, we continue to carry out product innovation, for example, we use Qingdao local oyster sauce to launch the "0 added" oyster sauce, using our Jimo old wine as the raw material to launch the "0 added" cooking wine, we also launched a series of compound seasoning products: vegetarian oyster sauce, boiled sauce, cold sauce, stir-fried sauce, tomato sauce, etc. It is precisely because of the richness and diversification of seasoning varieties that cover multi-age groups, and each bottle is strictly controlled by quality, so as long as our customers have the first purchase, they will basically repurchase, which allows us to quickly achieve the top of the whole network.
Q: Share how you control the quality of your products?
A: In terms of raw material selection, we select the best quality raw materials and cooperate directly with the source manufacturers. Ensure that the quality of our products meets the highest standards through direct sourcing, customized production, etc. In addition, we have also established a perfect quality control system to carry out strict inspection and control of products. From raw materials to production processes to final products, we strictly control every link to ensure that we provide the best products for consumers.
Q: What is the future planning and development direction of the brand?
With the continuous change of consumer demand, innovation is the only way for us to develop, in the future our pursuit of healthy and green products will continue to increase, increase research and development efforts, adhere to the spirit of ingenuity, improve product quality and brand image, to meet the diverse taste needs of consumers, at the same time we will also share our products through multiple channels, so that more families have less additives on the table, more health.
Q: What are our current sales channels?
At present, we are mainly based on online sales and offline wholesale, online we have our own stores on several mainstream e-commerce platforms such as Jingdong, **Pinduoduo, Douyin, **hao, Kuaishou, etc., you can place an order by searching for "Lu Weishun", at the same time, we also cooperate with the Chinese food channel, and our 0 added soy sauce has also been well received by customers.