Recently, Shi Weijian, general manager of Huilai County Mingdian Food, has been particularly busy, running to promote the preparation for the construction of the first enterprise in Huilai County, Jieyang City, to build a Chaoshan cultural exhibition hall. After the completion of the exhibition hall, the special products and cultures of Chaoshan will be settled in succession, showing the characteristic traditional skills to the public and boosting the spread of Chaoshan culture.
"Post-80s" Shi Weijian was born in Geshan Village, Jinghai Town, Huilai County. After leaving the countryside, he worked hard in Guangzhou for 14 years, with a high-paying job and a comfortable life.
In 2016, he decided to take the "road back" - he returned to his hometown and founded Huilai County Mingdian Food***, leading the transformation of the time-honored Chaoshan specialty snack brand "Longji" and becoming a new business card of local traditional culture. A few days ago, he was awarded the 2023 Guangdong Province "Star of Integrity".
No matter how good the business is, the price will not rise".
Halva, beans, mung bean cakes, orchid roots, ......For Chaoshan people, sugar cakes are all too familiar.
As a kind of Chaoshan specialty snacks, sugar cakes are mostly made by family workshops and can be bought on the streets and alleys. Four generations of Shi Weijian's family have insisted on using traditional craftsmanship to make "Long Kee" sugar cakes for more than 60 years. However, with the rapid development of the modern economy and industry, the long-established "tome" enterprises are also facing an existential crisis.
Shi Wei, who has been rooted in Guangzhou for 14 years, is determined to return to his hometown and lead the transformation of "Dragon Chronicles". He has made great efforts in packaging design and brand operation to give a new look to traditional craftsmanship. Among them, "Jinghai Bean" and "Historical Records of Candy" were selected as "Jieyang Intangible Cultural Heritage".
Honest business, product quality is the first.
In order to ensure the quality of food, Shi Weijian strictly controls the procurement of raw materials and production skills. "Especially for snacks involving peanuts and mung beans, special attention should be paid to the screening of raw materials to reduce the breeding of bacteria from the source. To this end, Shi Weijian has invested almost all his wealth, carefully built advanced production workshops and warehouses, and formulated strict standards for the storage of special raw materials, and set more precise requirements for the production process.
What's even more commendable is that despite the continuous use of raw materials, the food of Longji is still the same. "As long as we can continue to produce and the profit is low, I will continue to do it, and no matter how good the business is, the price will not rise. Shi Weijian believes that to be an honest and trustworthy century-old store and a trustworthy brand, the quality must remain unchanged and the best must not rise.
Nowadays, the reputation of "Dragon Chronicles" is getting better and better, and it has become a "must-buy" list for neighbors to celebrate festivals and do happy eventsMore and more customers from other places are coming, and large orders from enterprises and stores are also in an endless stream.
Encourage more next generations to give back to their hometowns.
With Shi Weijian's unremitting efforts, "Longji" food has become a local "star enterprise". This makes Shi Weijian more aware of the importance of enterprises taking the initiative to assume social responsibility.
For the purchase of raw materials, Shi Weijian chose to select from the production products of the surrounding villagers, which greatly improved the income level of local farmersOn the production line, Shi Wei firmly hopes to accept some recent graduates to "Long Kee" for internships, providing local students with opportunities to learn practical skills in food production.
In addition, he also founded an e-commerce training center, so that villagers who lack e-commerce knowledge and are eager to connect with the online sales market can participate in professional training at "Long Kee". So far, more than 15 online training and offline exchange meetings have been held, with a total of more than 1,000 people trained.
Previously, they gave more than 400,000 yuan to the outstanding students in the villageMany villagers in Geshan Village were deeply impressed that at the beginning of last year, the first Geshan Village Teaching and Scholarship Award Ceremony was held, and the students who received the prize money were very happy, and other children were also very encouraged.
These prizes come from the Katsurayama Education Promotion Association. With the joint efforts of Shi Weijian and many enthusiastic villagers, the Education Promotion Association was officially established in early 2023 to implement teaching and scholarships, teaching assistants and student assistance, so as to motivate local students to be diligent and eager to learn, and to reward teachers who are dedicated to teaching and educating people. Up to now, the promotion association has received more than 1 million yuan in donations.
Shi Weijian said that he believes that the promotion association will also have a subtle impact on the next generation, so that more children who will benefit from it will return to Geshan Village in the future and build their hometown better. Southern ** reporter Yao Yuyang.