December 28th,XiaomiCarsIt was announced that a press conference would be held, but this one did not release the long-awaited oneXiaomiCars, and instead focus on publishing technology. For such a move, the outside world has different opinionsXiaomiThe company is plagued by huge market pressure and negative news, whileLei JunThis move is tricky again. However, we need to understandLei JunBehind such a decision is his consideration and intention. Perhaps he thinks that today's young people are no longer attracted to old-fashioned marketing methods, or maybe he is trying to adapt to the new business environment. Anyway,XiaomiCarsSuddenly a press conference is held, and only the technology is released but not releasedCarsThe reasons behind this are worth considering.
ForXiaomiThere are many reasons why companies have generated negative press in the past two years, and one of the main problems is,XiaomiMobile phonesThe core parts are all from the United States, such as chips and operating systems, etc. This makesXiaomihas become the focus of many doubts, and it has also led toLei JunA series of ** have recently been released in response to this issue. Recently, however, Zun Pai Communications has been withHuaweiThe outbreak of the chip leak case has made itXiaomiDragged into the water. This will be rightXiaomiThe image has brought a great impact, and it has also made people question its investment relationship. In addition to that, there are:HuaweiExecutive Yu Chengdong forXiaomiand Gree Chairman Dong Mingzhu aboutXiaomiPlagiarism bluntly, these are givenXiaomiThe company has caused a huge amount of distress. Therefore,XiaomiThere is an urgent need for a way to deal with the overwhelming negative rhetoric and criticism.
In the face of huge market pressure and negative news,XiaomiCarsThe convening of the press conference brought us some new thoughts. First of all,Lei JunChoosing to release the technology first rather than the model seemed like a pretty clever decision. InXiaomiCarsLaunching a new product without immediately starting to sell it when it's not fully ready can lead to a significant reduction in the value of the launch and potentially more questioning. Therefore,Lei JunChoose to release the technology first and warm up the market with advocacy efforts to achieve better results.
In addition,XiaomiCarsThe convening of the press conference also helpedXiaomiEstablish the advantage of differentiated competition in the market. AlthoughXiaomiCarsTechnically not availableHuaweiComparable, but you can find your own development space by working hard in the direction of the Internet. HuaweiA lot of effort has been made on the car itself, whileXiaomiBreakthroughs can be sought in connectivity, intelligence, etc., to create uniqueCarsExperience. By grasping the trend of Internet development,XiaomiThere are opportunities in the fierce competitionCarsFind your place in the market.
In the face of the discussions and opinions that have sparked with the press conference, we might as well be rightXiaomiCarsofFuture outlookDo some thinking. First of all, there are indeed some unfair negative reports and criticisms at this stage, and we should be cautious about these and give themXiaomiMore understanding and support. Great enterprises are successful after time and perseveranceXiaomiCarsIt's no exception. We might as well giveXiaomiSome time and space to develop in anticipation of better results in the future.
Also, for:XiaomiCarsIn the future, differentiated competition will be a key direction. In a highly competitive worldCarsmarket,XiaomiIt is necessary to find its own uniqueness, and on this basis, continue to carry out technological innovation and product upgrades. Through the deep integration with the Internet, breakthroughs in the fields of Internet of vehicles and intelligent driving can win the favor of the market and the recognition of consumers.
Finally, for:XiaomiCarsWe might as well pay attention to the hidden opportunities behind it. Although for nowXiaomiCarsMay not be able to work withHuaweiComparable, but with the continuous advancement of technology and the gradual maturity of the marketXiaomiCarsThere is an opportunity to catch up in future developments. Especially in the fields of artificial intelligence, autonomous driving, etcXiaomiCarsIt is expected to achieve breakthroughs with its own technological advantages. Therefore,XiaomiCarsofFuture outlookIt is still worth our expectation and attention.
In short,XiaomiCarsThere is something behind the move to release the technology first rather than the modelLei JunConsiderations and strategies. In the face of huge market pressure and negative news,XiaomiCarsThe press conference was heldXiaomiWe can see the path of finding development opportunities and differentiated competitionXiaomiCarsofFuture outlook。In any case, we hopeXiaomiCarsTo be able to achieve better results in technological innovation and market competition for ChinaCarsContribute to the development of the industry.