In this era full of fast-paced and synthetic products, natural wine is rising on a global scale with a gentle but firm force, at this time natural wine is no longer simply a category of wine, but a reflection of life attitude, a trend of returning to nature and purity. Natural wine, like a fresh mountain spring flowing above nature, awakens a yearning for a healthy lifestyle.
consumer interestMetamorphosis
As consumers have become more concerned about dietary health and environmental sustainability in recent years, natural liquor, as a type of liquor that minimizes chemical additions and interventions in the production process, has attracted widespread attention and favor because it is in line with this new consumption concept. Compared with traditional liquor, natural liquor emphasizes more natural brewing methods and raw materials, and fundamentally avoids the use of chemical fertilizers, pesticides and various additives, which makes natural liquor the first choice for health-conscious consumers.
A few days ago, at the LPS Jingyi Life VIP theme event, the brand manager of the domestic natural liquor cutting-edge brand Peiyun Yan Liquor talked about several natural liquors under Pei Yun Yan Liquor, she believes that natural brewing and no additives are the commonality of natural liquor, and Pei Yun Yan Liquor has the soul of natural liquor because of the blessing of the 170-year brewing process of non-genetic inheritance. As a natural liquor, Peiyunyan wine is not only a drink, but also a transmission of life, culture and philosophy. In this era of pursuit of speed and efficiency, natural wine is like a quiet landscape, allowing people to slow down in their taste and feel the natural taste and time precipitation in each sip of wine. It is believed that with the awakening of health and environmental awareness, more and more consumers will prefer this kind of brewing philosophy that minimizes human intervention and respects the laws of nature - natural wine.
marketNatural reverberation
As the demand for natural liquor grows, so does the global liquor market. Traditional distilleries have begun to turn to the production of natural wines, and new natural wine brands and wineries have sprung up.
Market research shows that in the European and North American markets, the market share of natural wine is increasing year by year. The data also shows that in recent years, natural wine has also begun to gain a foothold in the Asian market, especially among young consumers who are increasingly health-conscious. Peiyun Yan Liquor is one of the cutting-edge forces, supporting the benchmark of the domestic natural liquor market.
However, the owner of the brand also pointed out that there are also challenges in the favorable environment of natural wine, and the high demand does not mean that consumers can be deceived by the confusion. She said that the soul of natural wine lies in its purity and naturalness, but it also brings a series of challenges, such as how to maintain the stability of the wine without relying on chemical additives, how to ensure that the quality is not affected during long-distance transportation, how to educate the market to distinguish authenticity, etc., these questions are like a series of complex puzzles that need to uphold the conscience of the industry and practice with action, waiting for the brand and the wisdom and innovation of the sixth generation of intangible cultural heritage ancient brewing skills behind the brand, Mr. Wen Zhongrui, because the birth of each bottle of natural wine is a deep understanding and respect for tradition and natural laws, science and technology are vulnerable in front of real natural wine.
The journey of enlightenment of consumption
Because of the above-mentioned opportunities and challenges, and with the development of the natural wine market, the education of the consumer market has become an important force to promote the progress of this market. From wine tastings to educational seminars, from social ** to professional wine reviews, various forms of communication are helping consumers understand the uniqueness of natural wine, just like the VIP theme activity of LPS Jingyi Life, Liyun Yan Liquor will take the guests into a real natural wine world, understand, taste, like and trust, and is gradually forming a benign operation.
It is believed that in the future, with consumers' further understanding and awareness of health and environmental protection, the natural wine market will continue to maintain its vigorous development trend and continue to move forward. It is no longer just a change in consumer trends, but also a change in the concept of a healthy lifestyle. The gentle fluctuations of each bottle of natural wine will resonate with a harmonious melody about taste, health and environmental protection.