Huawei Wenjie M7 defeated Ideal ONE, but Ideal L9 L8 counterattacked to lead

Mondo Cars Updated on 2024-01-30

Huawei Wenjie M7 defeated Ideal One, but Ideal L9 and L8 counterattacked and took the lead.

Last month, Li Xiang, the founder of Ideal Company, published a short article on social platforms, writing about some of his car-building experience and putting forward a lot of very valuable ideas.

But a passage from his speech caused a particularly big controversy, saying that Huawei's launch of Huawei's AskWorldM7 in the third quarter of last year had paralyzed idealOne.

He said that the ideal company has never encountered an opponent like Huawei, so it has not spent electricity for a long time, and it has lost more than 100 million yuan in a quarter, but he learned from the pain and led the company's management team to learn from Huawei, and later decisively stopped production of Li Xiaowang and launched L9 and subsequent models.

Of course, for what he said about Huawei's lame M7Ideal One, many people don't buy it, everyone thinks that Li Xiang is a way to transfer contradictions, in fact, before the advent of M7 release, Ideal has done a lot of filling work, what I said before was only the release of L9, at the same time, the release of L9 is more of a supplement to M7 before.

So, it wasn't the Askm7 that crashed the idealone, but the latest models such as the Ideall9 that crashed their own sibling idealone.

Of course, we have no way of verifying what happened in this, and everyone has their own reasons for making a foolish account. However, from the beginning of June, as well as the situation in the first half of the year, the ideal L8, L9, and L7 three cars have been in their hands and won the world series of models, which is really incomplete.

As you can see from the chart below, this is the announcement of new energy vehicle companies in June and from January to June, which clearly shows the sales data of Ideal Intelligent Manufacturing, Huawei Askworld and other models.

Ideal sales in June were 3260,000 units, while Huawei's askworld sales are only 56.68 million units, only one-sixth of the ideal company. And from January to June, the ideal sales volume is about 140,000 units, while the sales volume of Huawei askworld is only 2750,000 units, less than one-fifth.

Ideal and advent is actually a direct competition, after all, everyone is a supercharged car, the model is also very similar, the ideal L7 is a five-seater car, corresponding to the advent of M5. L8 and L9 are six-seaters, corresponding to the M7 that came out.

Obviously, Huawei Inquirer has also been taking the ideal series of models as its most direct competitor, corresponding to each other in terms of **, configuration, positioning, etc.

More specifically, when Yu Chengdong promoted the M9, he called it the best SUV under 10 million euros, which is directly in line with the ideal L9, which is known as the best family SUV under 5 million euros, and the competitive situation is clear at a glance.

To put it bluntly, judging from the current situation, the three cars of the ideal L series are actually the series in which Huawei has won the global car sales paralysis, and if the ideal continues to sell so well, it will have a greater impact on the sales of existing models in the world.

If Huawei wants to win back in the next competition, it must launch models that are more competitive than the ideal device L series to have hope, and M9 may be the champion of the Central Plains, competing with the ideal device L9 and L8, but it has not yet been launched.

At present, new energy vehicle companies have entered the knockout round, big fish eat small fish, fast fish eat slow fish, they will continue to game, it depends on Huawei next to win the world, what kind of models they will launch, they will quickly seize the market, otherwise the situation is not very optimistic.

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