In the trend of rural revitalization and the integration of agriculture, culture and tourism, creating a rural tourism brand image with strong influence and continuous attraction - "super IP" has become the key to enhancing the attractiveness and competitiveness of rural areas. Compared with ordinary village-themed IPs, super IPs have a wider range of influence and far-reaching cultural connotations. The purpose of this article is to create such a super IP in rural tourism and realize the deep integration of culture and tourism.
Super IP refers to those brand images that have significant influence and wide recognition in the field of rural tourism. These IPs form unique cultural symbols and tourist attraction points by digging deep into the culture, history, natural resources and other elements of the countryside. Compared with ordinary village-themed IPs, super IPs have greater potential in terms of continuous operation and monetization capabilities.
1.Industry Theme IP Model:
Example: Xinhui Chenpi Village has developed tourism products with the theme of tangerine peel by exploring the culture of tangerine peel industry, including visiting tangerine peel planting bases and experiencing tangerine peel processing technology, so as to feed back and enhance the development of the local tangerine peel industry.
2.Folklore Theme IP Mode:
Example: Wuyuan Huangling Autumn Landscape IP has successfully attracted a large number of tourists and enhanced the region's popularity and tourism income by holding autumn-themed activities and photo contests to transform local agricultural activities into cultural landscapes that attract tourists.
3.Art Theme IP Mode:
Example: Waitongwu Village in Hangzhou has taken advantage of its proximity to art schools and natural scenery to create an idyllic art village. It has not only become a creative base for artists, but also attracts many art lovers and tourists to come and experience.
4.Film and television theme IP mode:
Example: The Smurfs Village, a small town in Husca, Spain, has become a major tourist attraction for movie lovers and tourists by turning the entire village into a Smurfs-themed village.
1.Dig deep into the cultural heritage of the countryside: Deeply excavate the history, culture and natural resources of the countryside to create unique rural stories.
Integrate resources and innovate experiencesCombine the resources and cultural characteristics of the countryside to design unique tourism experience products and enhance the attractiveness of rural tourism.
Ongoing brand building and publicity: Strengthen the brand image of rural IP through multi-channel publicity, including social **, partners, local activities, etc.
Fourth, the sustainable development of rural theme IP
In order to ensure the sustainable development and profitability of rural theme IP, it is necessary to pay attention to the balance between culture and innovation, strengthen community participation and cooperation, and continuously optimize products and services.
The creation of rural theme IP is an important direction for rural revitalization and the development of agriculture, culture and tourism. By digging deep and making use of the unique resources of the countryside, combined with innovative marketing strategies, it is possible to create attractive rural tourism destinations and bring new vitality and vitality to the countryside.
Agricultural, cultural and tourism rural revitalization