"Yes, another year in vain. ”
This is the first feeling after seeing the top 10 hit singles in Chinese mainland, and once again occupied by the middle-aged sweet brother Jay Chou without suspense, from the post-80s to the post-00s;
It's also the heartfelt doubt that I saw female celebrities changing their clothes at an average frequency of three sets of high-end clothes per person per game at a recent fashion event that changed the soup without changing the medicine, but I couldn't remember a set of looks. 
There are only three days left in 2023, and most people's summing up for this year is:
False prosperity and aesthetic fatigue form a vicious circle.
It looks like I've been having fun for a year, but it doesn't seem like there's anything left. 
My 2023 seems to be a realistic version of Xiaomei's big and short ** movie interpretation, and I have browsed countless popular ones with an impatient attitude.
Compared with the previous years when the entertainment market was trapped, we will bring out a variety of Internet celebrities in 2023, complain about a lot of domestic dramas that can't get new tricks, and dance a **short** gesture dance every month, and the names of the entertainment festivals at the end of the year are more bluffing than one ......
created the result of the most inflationary hot search list in history, but none of them were popular for more than a quarter.
The cookie-cutter ** music did not save the withered state, and everyone seemed to follow the trend to the fullest, while laughing at themselves that the world was a huge grass stage team.
After reading the year-end summary of the major apps in 2023 that we have worked hard to give us, I still wonder about my "sense of gain", and I want to find answers to some real questions.
So I take a very serious look at an annual review every year, from Zhihu.
Compared with making a fuss about the mental state of young people, I can't wait for people to remember only a year of mediocrity after watching it.
It really helps us review a series of certainties that the Chinese are concerned about this year.
In January, more than 14.57 million people searched for the realistic prototype and the mark of the times of the hit drama "Hurricane" on Zhihu;
In April, we rushed to different tourist destinations in the spring season, and Zibo's "A Letter to the People of the City" was called "a full score answer sheet for the construction of spiritual civilization" by tens of thousands of people in Zhihu;
In July, the adjustment of the real estate policy of "recognising the house but not the loan", and the news that the General Administration of Customs announced the complete suspension of the import of Japanese aquatic products in August are all hot topics that have stirred up a thousand waves in the lives of ordinary people
In September, on the night when Li Jiaqi cried and apologized for the 79 yuan eyebrow pencil, public relations industry practitioners and netizens who reflected on consumerism expressed their opinions with great enthusiasm
In November, the holding of the first OpenAI developer conference exploded a group of technology gods on Zhihu to answer our anxiety of "what industry will be replaced by AI". 
Strung together, it is like an inventory of people's livelihood events throughout the year, and it is also a diary automatically written by netizens in the Internet era.
Zhihu selected the 100 most representative questions on the site in 2023 and gave them a powerful name called "Annual Discussion of the Year".
The meaning of "care" lies in the truth, and it is related to the real life. 
The most rare thing is that these questions are not engulfed by fleeting Internet memes, but are intertwined with the present and future that you and I really care about.
Under each question, there is a group of fresh and professional people, and everyone's specific concern, confusion, answers, and harvests. 
It is also because of opening Zhihu's "I Care About 2023" personal annual report that many people, like me, have found that what they thought was a hurried year was not nothing.
The sense of gain is written in every question and answer to the world, and the more you look back at the end of the year, the more meaningful it is to find an anchor for yourself.
If you brush up on the personal annual reports posted by many people, you will see that this year's Zhihu users have not only participated in a lot of hot discussions, but also spent more time on the exploration of self-growth this year.
Middle-aged people leave the ineffective social network circle of friends to become "cash" and go to explore the more distant suburbs of the fields.
Young people will be confused on the fork in the road of life as usual, but they have also learned to create a lot of words for life and deconstruct the mental state that belongs to Generation Z
Can the "moonlight spirit" resist the mental anxiety brought about by the "social clock".
The practice of "rebellious leisure" is a good way for modern people to avoid "being an enemy of themselves".
Watching life with a "little Maza" mentality can help anchor oneself
People hope to dismantle anxiety and bottlenecks more soberly in the huge grass platform team, and find the rhythm of life with a self-consistent attitude. 
Zhihu helped us review the questions that have been answered and unanswered in the past year, and held a year-end speech called "Insight Dialogue", and found a group of professional celebrities to have a professional and passionate dialogue.
The topic that I was most immersed in and empathized with was the discussion under the theme of the social clock, "Is life a wilderness or not".
Looking back at this year, everyone is telling young people to try new things, to get out of their comfort zone, and to completely ignore the fear that the unknown world brings to rookie players.
On the contrary, it was the statement of Liu Aiqi, a new knowledge answerer and science popularization worker in Zhihu for ten years, that really hit my heart:
Life is more like the ocean than the wilderness and the track, because young people can't actually decide their own direction, and the state is more like "drifting".
The certainty that everyone can control is their own little boat on the sea, and it is already great to be able to make it drift a little smoother and happier.
In the same insight dialogue, Xiong Hao, an associate professor at Fudan University Law School, more realistically advised everyone to face the oncoming slap in life, in fact, there is no need to slap a swollen face and become fat, and sometimes you have to coax a little.
Because cowardice is not the same as laziness, but not reluctant to complete tasks beyond the scope of ability, so as to make things that belong to everyone's one-third of an acre more certain.
In addition to helping modern people driven by the "social clock" think and avoid being enemies of themselves, this year's Zhihu Insights Conference also focused on several highly heated topics in 2023, such as scientific research, new energy, large models, science fiction movies, sports, mRNA technology, and the Anthropocene.
From what kind of "electric future" will the next generation of solid-state batteries bring, to how to find the future of Chinese sports beyond the appearance of folk sports in full swing, to what measures will humanity take if global warming is completely out of control.
Zhihu invited a number of top experts in the field to give keynote speeches respectively, and talked with a number of Zhihu site respondents, caring about the real problems that plague mankind at present and in the future, and also outputting a lot of thought-provoking and dry golden sentences.
The best way to get out of confusion is to focus on the specific and practice professionalism.
These moments of curiosity and the search for answers on Zhihu allow people to better traverse insights, find themselves, and find a more sober way to see the world.
Zhihu. Like 130 thousand.
At a time when there is an increasing lack of patience and a shallow taste of the truth, the most precious thing is that there are still these voices on the Internet who dare to discuss, dare to think and dare to create.
Zhihu puts forward a concept for this group of people who resonate with their own values, have ideas and actions, and are still full of concern for the world
New Staff. This is the concept first mentioned by Zhihu at the "2023 Zhihu Discovery Conference" in April this year, which refers to practitioners with corresponding knowledge, experience and skills in a certain field.
Some of them are experts in professional fields such as social sciences, law, medicine and health, some are cutting-edge technology tycoons in the technology industry, and some are masters in the literary and artistic circles and life experience in the field of big consumption, constantly sharing and planting the world ...... we care about
There is only one common characteristic, professional and believe in professionalism.
As the most vibrant group of people in the Zhihu community, the new professionals use their answers, stories, experiences, and sharing to light up each other's thinking, lead the way of knowledge, and express their concern for the world.
Relying on the connection of "care", the scale of new employees is constantly expanding.
Up to now, the number of new people who have obtained Zhihu small blue label certification has increased by 130% year-on-year, and the certification of in-service companies and positions has covered 5,800 positions in more than 130 industries, and the professional qualification certification has covered more than 1,500 types of certificates.
In other words, no matter what the identity is, each of us can be an expert in a certain field, and Zhihu can help everyone to show their shining side, so as to make professional content more and deeper. In 2023, the new employees will continue to work Zhihu and bring power to the world through high-quality content. Zhihu also released the list of the top ten scientific events of the year, the top ten consumption power trends, and the workplace insight report from the attention trends of new employees, and reviewed the year from a more interesting and richer perspective through diversified year-end activities.
Zhihu's review of "2023 Psychology Has Answers" in the field of psychology not only provides new employees with growth in work and life, but also continues to pay attention to everyone's inner and spiritual world. Throughout the year, change has become the norm. Zhihu users and the platform form a community of value together, resist uncertainty with curiosity and professionalism, and enrich the imagination of tomorrow.
2024 will be another restart full of exploration for us. Whether it's looking for some certainty ahead of time, or being more open-minded and ready for the unknown. I believe that as long as there is a resurgence of professionalism and the concern of the pioneer era, there is more than one right way.