Great Power Brand Story old trees and new sprouts open a new chapter in cold chain logistics

Mondo Technology Updated on 2024-01-31

In this episode, the column team of "Great Power Brand Story" walked into Hebei Taihang Food*** and filmed and produced a documentary program with a total duration of 30 minutes, which told the development process, current scale and future planning of Taihang Food Company in simple terms. Tell the story of Chinese brands and convey the voice of great brands.

Program guest: Hebei Taihang Food*** Program broadcast platform: **New Film Discovery Channel.

Column introduction: The "Great Power Brand Story" column is a large-scale high-end TV program of the feature documentary launched by the Discovery Journey Channel. The column group of "Great Power Brand Story" walked into the enterprise to record, comprehensively display the company's strength, corporate culture, production workshop, product introduction, product research and development process, etc., and walked into the enterprise to dig out the brand story at close range, witness the brand growth process, and promote the development and innovation of the enterprise. Company Profile: Founded in 1970, Taihang Food Factory has experienced more than 40 years of development in two stages of state-owned 7059 factory and private Taihang Food Factory, Taihang Food Factory has become a private enterprise with a certain social influence, not only cold chain storage has made a reputation, but also has its own slaughterhouse, fresh brand, etc., because of its convenient own railway transportation line, good heritage advantages, huge development prospects, the company was officially Hebei Jiaotou Logistics under Hebei Jiaotou Group in 2022 Acquisition. At present, Taihang Food Co., Ltd. is building a comprehensive service platform for regional smart cold chain logistics parks.

Highlights of this issue: In 1969, based on the special historical background at that time, the country dug out the first single-family mountain cold storage dedicated to preparing for war and famine preparation on the Taihang Mountain in Shijiazhuang City, Hebei Province, and the cold storage was officially put into operation in 1973, and the development of Hebei Taihang Food started from here. Until it was acquired by Hebei Jiaotou Investment Group in 2022, the newly established Hebei Taihang Food *** became a state-owned enterprise again. Now Taihang Food Factory will be based on the main cold storage, vigorously develop cold chain storage and logistics, as soon as possible to build a high-quality large-scale cold chain storage center, kitchen and processing and sorting center, distribution logistics center, bulk commodity trading market, third-party food safety monitoring center, bonded logistics center, financial leasing experience center, red culture experience base, international reception center, art innovation base and college students training base and other functions of the intelligent cold chain logistics park comprehensive service platform.

Hebei Jiaotong Group, which acquired it, is a state-owned enterprise funded by Hebei Province, and now has 120 wholly-owned, holding and shareholding enterprises, and its Hebei Jiaotong Logistics Group is based on the development concept of "one road and three belts" in the context of the new era, as the main bearer of the modern logistics industry layout of the trading investment group, shouldering the important mission of giving full play to the group's resource advantages, continuing to explore the modern logistics business model, realizing the rapid development of the group's logistics industry, and driving the optimization of the group's business structure.

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