A series of subversive events have recently occurred on the Dongfang Selection live broadcast platform, resulting in a sharp drop in the number of its fans by more than 600,000, and the stock price has also been about 25% in a few days. All this seems to be closely related to Dong Yuhui, a key person who once saved New Oriental. Dong Yuhui has now become the biggest challenge for Yu Minhong.
As the internal strife intensified, Mr. Yu finally took action to try to calm the turmoil. He decided to make an announcement in the Dongfang Selection live broadcast room and removed Sun Dongxu as CEO, indicating that he made a wise choice at a critical moment. This decision shows Yu Minhong's calmness and wisdom in the crisis, and if he continues to remain confused, he may lose Dong Yuhui, which is undoubtedly a huge loss for him and Dongfang Selection.
The origin of the incident can be traced back to the "Jilin Tour" activity selected by the East. At the event, Dong Yuhui recited a wonderful short composition, which won wide praise from the audience. However, when some netizens asked the author of the copy, one of Dongfang Selection's replies said that it was a collective creation of the team. This is inconsistent with Yu Minhong's previous statement, that is, the copywriting is Dong Yuhui's personal creation, which caused dissatisfaction among Dong Yuhui's fans.
Subsequently, there was a head-on conflict with Dong Yuhui's fans, insisting that the copywriting was indeed the result of the team's creation. In order to appease the emotions of fans, Dong Yuhui said in the live broadcast that his statement was wrong. But Dongfang Selection was not to be outdone and continued to openly confront Dong Yuhui.
In this series of incidents, Sun Dongxu, the CEO of Dongfang Selection, came forward in person for the first time, but not to apologize, but to conduct the so-called "education" of fans. In the live broadcast, he emphasized that Dongfang Selection did not treat Dong Yuhui badly, and expressed a boycott attitude towards the "fan circle culture", and even smashed his mobile phone in the live broadcast room, which immediately angered Dong Yuhui's fans.
After that, Yu Minhong personally came forward to apologize, but his ignorant statement about the "fan circle culture" highlighted his disconnection. The double ** of Dongfang Selection's stock price and the number of fans, as well as the intensification of internal contradictions, show the dilemma of Yu Minhong and Sun Dongxu, two traditional enterprise managers, in the face of emerging industries and new models.
Dongfang Selection's live broadcast platform has recently undergone a series of turmoil, which has attracted widespread attention. Among them, Sun Dongxu and Yu Minhong's attitude towards the "fan circle culture" has aroused heated discussions. Their statements in the face of Dong Yuhui's fans showed their incomprehension of this culture, although the contribution of these fans to Dongfang Selection should not be underestimated.
Looking back on the rise of Dong Yuhui, we see the formation of a successful case. With his rich knowledge and fluent eloquence, Dong Yuhui has become the head anchor with goods, leading Dongfang Selection to success. But this success is not entirely replicable, as it contains many elements of chance. Dong Yuhui's success is due to the fact that he did the right thing at the right time, coupled with the self-propagating effect of social **.
The success of influencers and celebrities has a common logic – chance plays an important role in this. In the live streaming industry, the fan economy plays a key role. This means that whether it is a celebrity or an Internet celebrity, their fan base is a force to be reckoned with.
In the early days of this industry, live streaming showed a state of savage growth. Many MCN companies are built around a popular influencer who is often also the owner of the company, and this model is consistent in terms of interests. There are relatively few pure Internet celebrity operating companies, and they also lack a mature operation model.
In such an environment, live streaming companies must develop into a star brokerage company model. This means that whether it is a star incubated by themselves or a co-star, they should be treated as partners, not employees who can be manipulated at will. Stars of different levels should receive corresponding resources and treatment according to their influence and status.
Dong Yuhui, as a top Internet celebrity, does the treatment he received in Dongfang Selection match his status?According to the public financial report, the highest annual salary given by Dongfang Selection is HK $34 million, which is likely to be Dong Yuhui's salary. But this includes options, and the compensation structure of the industry as a whole does not fully reflect the market value of a top influencer.
To sum up, in the face of such a fast-growing and unpredictable industry, it seems that Dongfang Selection needs to further adjust its management strategy and treatment of Internet celebrities to better adapt to the changes in the market.
A series of recent events on the Dongfang Selection live broadcast platform have attracted great attention in the industry. In particular, the treatment of Dong Yuhui has become the focus of heated discussions. According to the "Deep Web", Dong Yuhui's actual annual salary is only a few million, and the first batch of options will be lifted in April next year. In the comparison of the proportion of anchor income and company sales, Dong Yuhui has a significant treatment gap compared with other top anchors.
Observing Dongfang Selection's attitude towards Dong Yuhui, he is regarded as a grassroots staff member rather than a senior member of the company. There is a clear mismatch between this positioning and his market value as a head anchor. In fact, Dong Yuhui's contribution to Dongfang Selection far exceeds the treatment he receives, which is not common in the industry.
As a senior entrepreneur, Yu Minhong successfully founded New Oriental, and then opened the second entrepreneurial road of Oriental Selection. He unexpectedly got a big anchor like Dong Yuhui, but the way he treated him seemed a little confused. In the live streaming industry, it is indeed not a long-term solution to rely too much on a single anchor, but while developing diversification, it is a basic principle to safeguard the interests and status of existing top anchors.
Yu Minhong finally made a wise choice when facing the internal conflict between Dong Yuhui and Dongfang Selection. His management strategy reflects the adaptation and understanding of the characteristics of this emerging industry. Compared with traditional star brokerage companies, Dongfang Selection still has a lot of room for improvement in treating head anchors. In the entertainment industry, every case of a successful top star or influencer is unique and cannot be replicated. Therefore, companies should provide treatment and respect commensurate with their market value for existing leaders.
Yu Minhong's final awakening in this incident is not only an affirmation of Dong Yuhui, but also an adaptation to the characteristics of the entire live streaming industry. His decision not only resolved the current crisis, but also laid the foundation for the future development of Dongfang Selection. In this ever-changing industry, how to balance the current needs and future development is a question that every entrepreneur needs to think about.
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