In the past two years, the peers who have been doing cosmetics and beauty have said that it is not easy to do it, and there are fewer and fewer customers, and the profits are not as much as before, and it is difficult to get customers.
A very important reason here is that the drainage method has failed.
Because the content is too involuted. Users are already experiencing visual fatigue. A wide variety of cosmetics live broadcast rooms. Articles flood the entire internet.
If you want to get accurate traffic in cosmetics, there are two directions, the first is to do volume. The second is surprise.
According to the captain's "Brainless Benchmarking Explosive Models on the Whole Network", as long as the content on the Internet has exploded, it can explode again!
We can benchmark against the best content in the industry. Transform or move.
Then this approach is unexpected. Steer clear of most drainage methods. Be unique.
I communicated with a student half a year ago, and gave him a trick, after a few months of experiments, he initially deduced that the annual income can exceed one million, that is: cosmetics identification.
In the past two years, there have been many fakes, and C-end customers have many doubts about authenticity, so this has become a pain point for many customers. The idea I gave him was: mainly to do matrix accounts, that is, every account.
Do single product identification, for example, this account makes a small brown bottle, that account makes a black bandage, and sends the case analysis to Xiaohongshu, Douyin and other high-traffic platforms for batch distribution.
Then after reading your post, the customer will come and ask if you can help take a look, and he didn't help for nothing. To Mane.
And ask the customer what channel to buy, how much to buy, if you see that it is fake, to analyze it.
After accumulating a certain number of customers, customers want to buy this cosmetics again, and sometimes they will come to ask you if you have a recommendation, and then you can recommend yourself.
It is now that we must know how to understand the psychology of customers in this industry.
Of course, this method is suitable for those in the industry who know cosmetics very well.
It is necessary to have a certain understanding of cosmetics. If you don't have that, then be honest and do the benchmarking. Go for content manipulation.
Well, this little method may serve as a reminder to you.