In the 80s of the last century, the way Chinese people bought edible oil was very different from today. At that time, they had to carry empty bottles to the grain store in person, face the heavy iron buckets, and fetch oil for their families with their own hands. This is a traditional and ancient way, the oil stain dripping from the oil drum is the mark of time, and the oil has become a part of life.
In such a context, the emergence of a grain and oil company has changed the people's oil buying habits and opened a new era. This company is the Arowana Group. In the east wind of reform and opening up, Arowana has risen rapidly and become a leading enterprise in China's grain and oil industry, with the highest annual income even as high as 257.5 billion, which is eye-catching.
Guo Henian, the founder of Arowana Group, is a visionary business pioneer. He was the first to see the potential of China's grain and oil market, and through his subsidiary, Kerry Grains and Oils, he successfully introduced Arowana to the Chinese market. Guo Henian is not only a businessman, but also a patriotic overseas Chinese, who is full of sincere concern for China's development.
Together with Guo Henian, who led the rise of Arowana, there was also his nephew Guo Kongfeng. In 1986, Kwok Kong Feng registered the trademark "Arowana" in Malaysia and proposed the idea of establishing an edible oil refinery in China. He saw a huge business opportunity in China's grain and oil market, and quickly got Guo Henian's support, and this decision became the starting point for Arowana to take off in the Chinese market. However, behind the success often comes challenges.
In the process of the rise of Arowana in the Chinese market, it faces a series of problems. First of all, there is the question. As a well-known domestic brand, Arowana's main products are related to people's livelihood, but under the double attack of the country's rigid demand control and soybean raw materials, its profit margins have been compressed. Once cheap and good oil, now in the face of continuous food, profit margins and gross profit have almost become an inevitable trend.
In addition, the reputation of Arowana has also experienced ups and downs. In the past, Arowana dominated the market with its dual advantages of quality and quality. However, with the intensification of market competition, people's requirements for food quality and brand reputation have gradually increased, and Arowana is facing certain difficulties while maintaining quality. Consumers began to look for better options, more alternatives emerged on the market, and Arowana's market share was hit to a certain extent.
One of the most humiliating things for Arowana is the GMO oil scandal. Genetically modified food has always been a controversial topic, which has aroused widespread concern and controversy in society. In 2020, Arowana was involved in this ** storm. Consumers began to have doubts about Arowana's products, and allegations about its use of genetically modified oil became the focus of public discussion. This incident has had a huge impact on Arowana's brand image and market position.
As the market environment changes, many traditional brands are looking for new directions. Arowana is facing the pressure and challenges of transformation. Despite the restrictions on its main business, Arowana is expected to remain competitive in the Chinese market with its long-established position in the grain and oil industry, its extensive popularity and the strong capital support of its parent company.
They may need to rethink their product positioning, improve quality, and respond to consumer concerns about health and safety in order to make a successful transition. The life experiences of Guo Henian and Guo Kongfeng have become the highlights of the rise of Arowana. As the founder, Guo Henian laid the foundation for the success of Arowana with his business insight and patriotic feelings.
Guo Kongfeng, on the other hand, demonstrated his keen sense of business opportunities and decisive decision-making with his actions of registering the Arowana trademark in Malaysia and establishing a refinery in the Chinese market, and contributed an important force to the rapid rise of Arowana. However, they also faced difficulties in business development.
Changes in the market, the improvement of consumer demand, and the intensification of competition in the industry have made Arowana have to face new challenges. The occurrence of the genetically modified oil incident has caused Arowana to fall into the whirlpool of the best and caused non-negligible damage to the brand image.
Among the giants of China's grain and oil industry, Arowana must meet the changes in the market and seek new growth points. This may require them to re-examine their product positioning, strengthen quality control, and listen to and respond to consumer needs.
In the process of transformation, Arowana needs to maintain sensitivity to market changes and respond flexibly in order to be invincible in the fierce market competition. The entrepreneurial spirit and decision-making wisdom of Guo Henian and Guo Kongfeng may become an important support for Arowana on the road to transformation, helping them win the trust of the market and embrace a broader business world.