Zhitong Finance and Economics learned that on December 22, TechInsights' latest research report pointed out that in Q3 2023, global TV streaming equipment shipments increased by 3% year-on-year5%。This was largely driven by continued strong growth in consoles (11% y/y) and media streamer growth (up 4% y/y), offsetting a 2% decline in smart TV shipments.
Smart TVs account for 70% of the world's TV streaming** devices, digital streaming devices account for 16%, and game consoles account for 14%.
Smart TV:Global shipments fell 2% year-on-year in Q3 to just over 44.5 million units. In much of the world, high inflation is squeezing consumers' discretionary spending, and many potential TV buyers are prioritizing spending on other fronts. The rising cost of living has also changed people's buying behavior, with people preferring to buy cheaper brands, which has inhibited the growth of advanced display smart TVs such as OLED. Samsung is the world's largest smart TV brand with a market share of 20%, followed by 11% for LG and TCL. Amazon is the largest digital streaming** device brand with a 40% market share, followed by Roku (20%), Apple (18%), and Google (15%).
Digital Media Streamers:Global shipments of standalone streaming media players increased by 4% year-on-year in Q3 2023 to 17.6 million. The market peaked in 2021, but standalone devices will remain a significant part of the connected TV equipment portfolio for some time to come;However, as the ownership of smart TVs continues to grow, more and more people are using smart TVs as their primary access device.
Game console:Global shipments for the quarter increased 11% year-over-year to 9.4 million units, thanks to the continued popularity of the PS5 and the successful relaunch of Nintendo's Zelda game. Sony with 392% market share in Q3 2023 narrowly competes Nintendo (39.).0%), becoming the world's largest gaming console brand.