China's leading bakery Taoli Bread's "Bear does not change" organic sweet waxy corn has attracted attention.
As soon as the official Weibo issued a dynamic about "Bear does not change" organic sweet waxy corn, it quickly sparked heated discussions among consumers.
Some consumers left a message in the comment area, saying that they love to eat corn the most, and I want to show off three ears!There are also consumers who say that they must come to a box!
From the perspective of product strategy, this is one of the measures to make good use of the brand advantages of Taoli Bread to cope with the changes in current consumer demand.
For a long time, Taoli Bread has been guided by market demand, actively meeting the consumer needs of key domestic markets, and striving to enhance the company's brand influence. Although the "bear does not change" organic sweet glutinous corn of Taoli Bread is a "cross-border" product compared to the main bread business, it also reflects the spirit of Taoli active exploration and innovationOn the other hand, it also caters to the public's strong demand for high-quality agricultural products, and also conforms to the trend of people's increasing demand for organic food, giving full play to the advantages of organic crops in Northeast China.
Continuing to introduce new products according to consumer demand is one of the established strategies of Taoli Bread, and "Bear does not change" organic sweet waxy corn is the embodiment of this strategy.
It is not difficult to see from the official announcement that the pace of innovation of Taoli bread products has never stopped. Taoli Bread's 2022 annual report shows that on the basis of the original star products, Taoli has continuously strengthened the development and promotion of new products, accelerated the speed of product updates, and launched a series of new products such as light milk cheesecake, tear ring butter bread, sandwich cake (chocolate flavor), coconut bread, lye water balls bread, etc., to adapt to the current consumption Xi and consumption trends, maintain product competitiveness, and meet the diversified needs of consumers.
"Organic sweet waxy corn has sparked heated discussions, indicating the success of Taoli's cross-border strategy, and it also means that the brand effect of Taoli is continuing to strengthen, and consumers have enough trust in Taoli products and are willing to accept and try Taoli's innovative products.