The four characteristics of a credible copyright chain

Mondo Culture Updated on 2024-01-30

On November 24, 2023, a forum with the theme of digital copyright empowering the real economy was held in Chengdu, where leading figures from **, enterprises, academia and art circles jointly discussed the development and innovation of digital copyright, providing new ideas and solutions for the future development of digital culture. The forum was co-sponsored by the Beijing Municipal Copyright Administration, the National Cultural Big Data System, and the Cultural Big Data Professional Committee of the China Public Relations Association, co-organized by the Beijing Copyright Protection Center and the Capital Copyright Society, and organized by the National Operation Center of the Core Copyright Chain and Jiuzhika Beijing Science and Technology.

At the forum, Wang Yefei, Chairman of the Capital Copyright Society and Director of the Beijing Municipal Copyright Bureau, delivered a speech, introducing the background and significance of the forum, emphasizing the important role of digital copyright in the development of digital culture, as well as the new topics and challenges faced. He said that the protection and innovation of digital copyright requires the joint efforts of enterprises, society and individuals, the use of digital means and technological innovation, the need to comply with international standards and legal norms, and the establishment of an open cooperation mechanism and comprehensive service guarantee. He also briefed the participants on the latest progress and achievements of the Trusted Copyright Chain Project led by the Beijing Municipal Copyright Administration, which is one of the 12 digital copyright pilot projects launched by the National Copyright Administration and the Cyberspace Administration of China, and the only one based on blockchain technology, which has been joined by more than 40 nodes, covering culture, education, science and technology, tourism, medical and other fields, providing digital creators with copyright registration, certification, evidence collection, mediation, One-stop services such as rights protection provide Chinese experience and wisdom for the protection and innovation of digital copyright.

At the forum, there were also heads from the Copyright Management Office of the Propaganda Department of the Beijing Municipal Party Committee, the Beijing Copyright Protection Center, the Daxing Management Committee of the Lintong Economic Zone of Beijing Daxing International Airport, and the National Operation Center of the Trusted Copyright Chain to share their practices and explorations in the field of digital copyright, and show their cases and achievements in empowering the real economy with digital copyright. The forum also invited experts and scholars from the World Intellectual Property Organization, Beijing University of Posts and Telecommunications, Guangming ** and other institutions to analyze the development trend and challenges of digital copyright from an international, technical and advanced perspective, and put forward innovative ideas and suggestions for digital copyright.

This forum is an important part of the 9th China International Copyright Expo, and it is also the last of the three digital copyright themed activities held by the Beijing Municipal Copyright Administration this year, aiming to build a high-end exchange and cooperation platform for the protection and innovation of digital copyright, and contribute to the sustainable development of digital culture.

Wanyou Card brought digital copyright asset cards such as "Twelve Divine Pets" and "Alien Drifting" to the Expo

The Trusted Copyright Chain Project is one of the 12 digital copyright pilot projects launched by the National Copyright Administration and the Cyberspace Administration of China (CAC) led by the Beijing Municipal Copyright Administration, and the only one based on blockchain technology. Construction of this project began last year, and this year has entered the season of flowering and harvesting. We have divided the project into three phases this year. The first stage was during the CIFTIS in Beijing, where we officially released this pilot project to the public for the first time, and achieved important phased results, we announced more than 40 nodes, covering culture, education, science and technology, tourism, medical and other fields. The second stage is at the Beijing Cultural Forum, we reported to the person in charge of the national cultural big data system, which is also the most important cultural forum in the country directly guided and supported by the Propaganda Department of the Central Committee. The third stage is at today's digital copyright empowerment real economy forum, we organized a separate brand event to review our innovation process, jointly look forward to our development prospects, and also released the latest results of this project to the whole society, this morning 12 pilot projects went the fastest three pilot projects opened at the same time, showing you the practical application and value of the trusted copyright chain project.

From the very beginning, this project has received the cordial care and guidance of the leaders of the Central Propaganda Department, and with the joint support of all leaders and guests, we have started relatively high and made steady progress. This year, we reported to the leaders of the Central Propaganda Department that we have successfully completed the pilot task handed over to Beijing, and have achieved gratifying results, these achievements have four characteristics, I would like to briefly report to you, especially our bright friends, may not have too much understanding in this, I am willing to say a little more.

Wanyou Card brought digital copyright asset cards such as "Twelve Divine Pets" and "Alien Drifting" to the Expo

The first feature is that our technology is leading. The biggest difference between our project and 11 other projects is that we have made it clear from 2019 that we want to use the top technical team in China to tackle key problems, we have inspected the leading technical teams in China, and finally selected Academician Qiao Xiangyang of Beijing University of Posts and Telecommunications to lead the solution of our technical problems. We believe that the construction and development of this project must be built on the basis of first-class technical support, so as to talk about subsequent application and innovation. Therefore, we jointly applied for the blockchain application innovation project of the Ministry of Science and Technology, which is the only blockchain project in the field of copyright in the country. Later, we got the support of the National Copyright Administration, and we made a model, which we called a small test, and verified our technical solution, so we believe that this is the premise and basis for our chain to be applied.

The second feature is our legal guarantees. Based on this chain, we have invited not only domestic copyright experts, but also authoritative experts from the World Intellectual Property Organization (WIPO) to support our legal issues with international resources. Our goal is that the promotion and application of this project should not only comply with China's legal norms, but also conform to the international copyright system, so the difference between this project and other projects is that it has strong legal support and protection.

The third feature is our openness and cooperation. This is also a new way for our Beijing Municipal Copyright Office to quote Internet thinking and blockchain thinking in recent years, that is, not to invest in the construction of this platform, but to adopt a decentralized way, so that each node can participate independently, manage and benefit independently. All of you here today, including our super nodes and more than 40 ordinary nodes, are the main body and participants of this project, and it took us half a year to persuade our leading comrades, don't invest here, who builds, who manages, and who benefits. What about the responsibility?The responsibility lies in guiding, and our secretary and mayor emphasized that this blockchain technology should promote the implementation of application scenarios. The responsibility of the first is also to gather industrial resources, we want to attract outstanding enterprises, institutions and individuals in various fields to this platform to form a good ecology. The responsibility is also to provide comprehensive service guarantees, which is our fourth feature.

The fourth feature is our comprehensive service. Under the guidance of the Propaganda Department of the Municipal Party Committee, we have several centers to support the operation of this project, including the Technology Center, which is in charge of the team of Beijing University of Posts and Telecommunications, the Copyright Monitoring Center, which is in charge of the Beijing Copyright Protection Center, and the Certification Center, which is responsible for the National Operation Center of the Core Copyright Chain. These centers provide copyright registration, authentication, forensics, tracking and other services for our nodes, and we have signed cooperation agreements with more than 40 notary offices, making our digital forensics results legally valid in many ways. At the same time, we also have a mediation center, and now there are four major sections, the first is Beijing administrative mediation, we are the only place in the country with copyright administrative mediation, the second is the function given to us by the Beijing Municipal High Court to conduct pre-litigation mediation by the court, and the third is people's mediation, with the support of our Judicial Bureau and the Propaganda Department, we have built Beijing 20 The People's Mediation Committee for Intellectual Property, the only one specializing in copyright, and the fourth is industry mediation, where we are conducting professional mediation around key areas. Of course, we are now trying to cooperate with the International Intellectual Property Organization, and our current foreign-related conditions are not enough, and we hope that next year we will have the ability to mediate foreign-related.

Finally, we can provide this for everyone, and then ask the relevant departments to take special actions to crack down on these malicious infringements, so as to ensure that some of our high-quality content on this chain can be effectively disseminated and malicious infringements can be curbed. Finally, I also expressed a point of view, I think that in the Internet age, in the digital age, the dissemination and protection of its works must be based on digital means, and I do not believe that the traditional paper method can solve this problem. Second, this matter requires everyone's joint efforts, ** just a guide and a servant, what is this called?We are just providing a service and guarantee, and everyone is a participant and user of the construction of this chain, and also a beneficiary. It also shows that the phased results of this project have declared that China has provided Chinese experience and wisdom to the international community in terms of copyright protection. I hope that everyone will continue to care about and support the construction and development of this chain, so that our project can provide better services to the society. Digital rights asset cards

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