The word user thinking may have been said rotten by Internet people, but no one has said how to really use it in content creation, today I will take the time to share my thoughts on this issue:
Xiaohongshu is a strong grass platform, users want to get valuable information from our sharing, for a small example, now suppose we want to create a snack account from 0-1, there are a variety of popular topics and titles in front of us, if you know that you are facing a treasure that is greedy on the side:
You probably won't be able to write:
Please, go eat this xxx, okay.
Delicious zero food product recommendation!If you miss it, you will never find it again.
Instead, it will be written:
Fat loss period to relieve cravings xxx, huge delicious and ultra-low calorie.
It's all my private collection of light fat food, don't stop production.
Or just name the crowd and write it like this:
Writing for the crowd: Fat loss period snacks, there is always one for you.
Writing for the effect: * Essential snacks for fat loss are no longer afraid of poor self-esteem.
Do you notice the difference between these two small examples?
If we want to attract the attention of users, we need to be able to let go of our subjective self, be interested in users and consider the demands of the other party, or put ourselves in the shoes of what kind of content or product I will need in the face of this situation.
To borrow the words in "User Thinking +: Good Products Let Users Scream for Themselves", I can't remember the original text and the approximate meaning is like this:
Users don't care about you or how great your product is, they care about what it has to do with me, or how great I am after using your product and service.
We are also in the process of creating content, many Baozi said that the notes are not good, if the market demand is real, in fact, it is still a problem of content, and you can't just stop at saying that your products are good;
Once you switch to user thinking, your starting point is how to solve the user's problem, what role my product plays in the process of solving the problem, and then the content you makeEither it's useful to the user, or it's able to resonate with the user and provide emotional value, both of which are easily recognized by the user.
This is just a simple selection of topics or title adjustments, which can make users feel completely different, and user thinking can actually be applied to the selection of products, as well as various scenes of our work and life.
In the same way, we can also treat every purchase as if we are experiencing someone else's sales process, and use the good points for your own business, and you will find all kinds of interesting applications of user thinking.