At this time of year, temperatures always drop dramatically, and this year is no exception. And, it seems to be colder than usual.
When the temperature drops below freezing, the first choice of clothing for people to go out is undoubtedly a down jacket. As a representative of warmth and fashion, down jackets are deeply loved by the masses.
However, many netizens have expressed their complaints: it was obviously a down jacket that was purchased last year, and after wearing it once or twice, there have been many problems this year, some of which cannot effectively prevent cold, some of which have fluffing, and some of which can not even be worn directly.
Although the clothes I bought last year are only one year old, they are all brand-name goods, and there should be no such quality problems.
After the observation of the majority of netizens, they found that there are four brands of down jackets that are not only ridiculously high, but also of terrible quality. We'll take a closer look at these specifics.
Bosideng is a company specializing in the manufacture of outdoor clothing.
Everyone is familiar with this year's Internet buzzword: "Military coats are more cost-effective, not that down jackets can't afford them", it can be seen from this sentence that the ** of down jackets is indeed ridiculously high.
Now, even an ordinary down jacket can be sold for close to 1,000 yuan, and this is after the discount**. Taking Bosideng as an example, as an old brand with a long history and rich experience, its positioning has also begun to change.
Bosideng has always been an expert in the field of down jackets, and the initial ** was very close to the people. However, in today's era of rapid development, Bosideng faces increasingly powerful competitors.
Bosideng has successfully seized market share abroad and achieved very good results. There are even advertisements claiming that Bosideng is present in 72 countries around the world, which is enough to prove that the quality of its down jackets is excellent.
Many netizens spoke highly of Bosideng, saying that buying a down jacket can be worn for seven or eight years without any problems, and even after a long period of use, it can still keep warm.
Bosideng's ** is no longer close to the people, because the down jacket market is now very hot, and some foreign fashion trends are pouring in, so that consumers gradually have higher requirements for fashion.
From a fashion point of view, Bosideng obviously can't meet the requirements, but Bosideng has always had a very sufficient amount of fleece, so the clothes are very warm. However, this has also become Bosideng's shortcoming.
Many people are looking for the warmth of a down jacket while also wanting it not to be too heavy, so that it is warm and comfortable to wear, and it looks more stylish. Therefore, in order to meet the market demand, Bosideng had to moderately reduce the content of down.
In order to pursue fashion, Bosideng had to hire new designers to design clothes, however, fashion comes at a price, and that price falls on the people's wallets.
Generally speaking, Bosideng wants to raise the positioning of clothing to the level of high-end brands, because only the highest level can highlight the identity of high-end brands.
In fact, it also has to do with the sense of comparison and vanity in the hearts of many people. If a person feels that the clothes they wear are not high, they will not be able to show their status, and this pathological perception is also one of the reasons for this.
Bosideng's down jackets** have multiplied several times, causing many people to shy away, and they are also full of doubts about the future direction of Bosideng.
Wild geese of Canada.
Many people may not know about the Canada Goose brand, but it quickly gained popularity after entering the Chinese market in 2018.
Canada has a much longer history, it specializes in designing clothing to protect against the cold, and to be honest, Canadian clothing design is indeed lightweight and has good warmth, but it is also quite expensive, much higher than Bosideng.
Canada Goose has been focusing on the production of mid-to-high-end brand clothing, and its high ** not only stems from the brand effect, but also benefits from the unique marketing strategy of Canada Goose.
Canada Goose invests heavily in advertising and frequently invites Hollywood superstars to bring more influence to the brand. Nowadays, some best-selling down jackets** have reached tens of thousands of yuan, and they are in short supply.
As consumers, we need to be vigilant. There are reports that the down jacket of the Canada Goose brand has the problem of false advertising, because it is clearly labeled as goose down, but in fact not all parts are goose down, which eventually leads to penalties from the regulatory authorities. Therefore, we need to be especially careful when shopping.
A Canadian consumer bought a down jacket worth more than 10,000 yuan, and when he returned home, he found that not only was the trademark wrong, but also the product had serious quality problems.
The consumer felt unacceptable, so he went to the store to ask for a return, but was rejected by the staff, and even CCTV was dissatisfied with such an operation.
North-facing direction.
North Face is unique and is the hottest down jacket brand in the past two years.
However, just a few years ago, in terms of brand awareness, the North was inferior to Bosideng;And in terms of clothing appearance, the north side is not as good as the Canada goose. But how did the North Side stand out?
Originally a sportswear-focused brand, Beimian had a place in a wide range of sportswear, but since partnering with another brand to launch a down jacket, it has begun to make a name for itself.
The hype of this down jacket is very exaggerated, as it is a classic style from the north face, attracting many celebrities and influencers to start wearing it. The down jacket, which originally cost more than 1,000 yuan, was sold to tens of thousands of yuan.
On top of that, this classic northern coat is also timeless, and even now, it is still loved by many people, and the audience is even more men's and women's.
The fact that the students are wearing down jackets that cost thousands of yuan is indeed a bit bizarre. Could it be that the current students are so financially strong?
In fact, this is not the case, most of the down jackets worn by students are high imitations, and the sales of genuine ones are not high, and few students buy them. They are more inclined to buy counterfeit products to show off their identity.
Lovely Union.
This brand is the most expensive of the down jackets, only some dignitaries can afford it, and it is rare to have less than five figures**.
Moncler didn't attract attention when it first appeared, but since its appearance at Paris Fashion Week, the brand has been focusing on research and embarking on a fashion path.
The most unique thing about this dress is the amount of down filling, other down jackets either use poor quality padding or underfill, but Moncler can be padded to the nearest square centimeter.
The reason why Moncler has not been accepted by the public, in addition to the extravagance, there is also a very important reason, that is, its design is too exaggerated.
Some clothes are not designed to be practical, and they don't feel like a piece of clothing at all, but more like a work of art.
This brand focuses on high-end products, so it doesn't have much in common with us in the general public.
With the popularity of down jackets, the quality of products on the market is uneven, and it is necessary to choose carefully when buying, and there is no need to spend thousands of yuan to buy a down jacket.
Down jackets