The commercial soil between the model and the household will be as fertile as the interconnection of the past 20 years. ”——Zhao Chong, CEO of iDesign.
From ChatGPT to AIGC to AGI, I have to say that 2023 is a year of concentrated explosion in the large model industry. The large-scale model entrepreneurship track is gradually crowded, what is happening to the people who have already entered the game?Is AI "for good" or "for evil"?In the process of competing with large factories on the same stage, do entrepreneurs still have capital to try and make mistakes?
The pace of innovation is acceleratingAI has once again proven its unrivaled value in practical applications across industries. AI is no longer confined to a specific field, but is beginning to expand into all walks of life, and of course it has sparked countless new ideas and opportunities.
At the same time, AIGC, as a new generation of content creation, has established a clear competitive advantage in terms of creativity, performance and communication, and continues to expand its influence in the Internet industry.
On December 2nd, Zhao Chong, CEO of iDesign, walked into Peking University to participate in a series of activities of the Peking University Innovation Society, and shared a keynote speech on "Exploration and Innovation Strategy of Product Development Business Model in the AIGC Era".
The following is Zhao Chong's wonderful views shared at the scene:
Zhao fully enjoyed: In fact, there are three types of companies in the AI industry, one is AI startups in subdivided industries, such as Grammarly in the text field and Midjourney in the *field ;One is a comprehensive large-scale model company, such as Wenxin Yiyan in China, OpenAI abroad, and the other is an underlying chip company, such as NVIDIA.
Because iDesign itself has precipitated in image design, iDesign chooses to start from the office scene in this segment, coupled with the ability of AI, AIPTCN This product came into being, and now it has become a star product in the domestic office efficiency tools.
In addition, from the perspective of domestic and foreign ecology, the current AIGC market presentsA hundred flowers bloom, should be divingDifferent from the "AI+" model of other enterprises, iDesign adopts the model of "existing products + AI", based on the content of intelligent product scenarios and user accumulation, increasing AIGC capabilities and empowering products. At the same time, we focus on vertical industries, build medium-scale models, and develop exclusive industry models for enterprise customers, so that Zhichuang products are more suitable for the industry.
About the AIGC trackTeam buildingwithAdvice for starting a businessZhao Chong also shared his experience and experience.
In terms of team building, it can be divided into five types of entrepreneurial teams.
The first is the university's research department, which is mainly composed of university researchers and external commercialists
The second is the interconnection management system, where the founding team is responsible for the original AI business, specific product lines, and related technologies
The third is science and technology management, including AI technology, intelligent terminals, intelligent automotive software, etc
The fourth is the industry transformation department, which will have mature products in the past, including intelligent customer service, marketing, CRM, database, etc., with the help of AI technology to iterate the original products
The fifth type is the Department of Young Entrepreneurship, which is composed of school graduates and returnee entrepreneurs.
What should entrepreneurs pay attention to if they want to enter AIGC?
Zhao Chong shared 6 key questions that must be considered, namely: customer needs, degree of disruption, barrier building, technology trends, technology maturity, and derivative products.
After clarifying the industry positioning and track selection, Zhao Chong shared the AIGC product AIPPT. currently launched by iDesigncn。
aippt.CN is the first product in China to combine AI large models with PPT scenarios, and has provided AI one-click PPT generation services for white-collar workers of tens of thousands of domestic enterprisesCN has also launched API open platform capabilities to provide more professional, efficient and cost-effective exclusive services for enterprise-level customers.
aippt.By creating in-depth scenario-based and industry-oriented content templates, CN provides enough high-quality PPT content for different groups of people such as students, doctors, civil servants, and teachersOn the experience side, aipptCN provides users with a no-brainer operation, AIPPTCN doesn't just rely on AI, AI is just a part of the experience, and Zhao Chong also shared AIPPTCN's competitiveness in operation, pricing, community and other sectors to improve thinking.
Except for AIPPTCN iDesign has also launched more than 10 AI creation tools, including intelligent copywriting, AIH5, batch overlay, intelligent extension, batch cutout and other products to accelerate the content production efficiency of enterprises.
In addition to using AI capabilities on the C side, iDesign also focuses on helping enterprises build content digital infrastructure, and has launched the AIGC content middle platform.
The AIGC content middle platform is committed to helping enterprises realize the digital upgrade of the whole chain of content (production, management, distribution, and data), covering the whole link of AI content production, content management, and content distribution, and providing enterprises with agile and efficient content services in the era of digital marketing.
Zhao fully enjoys that content digitization has become a new digital infrastructure for leading large enterprises, and after practice, iDesign has come to a very vivid conclusion:CDP is like a scope, it helps us find the right user, MA is like a gun, and the content is the bullet that is fired, and the content center is an ammunition depot, which covers the entire process of content from supply to management to application.
In the final cognitive sharing session, Zhao fully enjoyed a story:
A business owner asked Zhao Chong how to use AI to improve efficiency and reduce costs, but he always found that although many people talk about AI, they rarely register and experience it in person.
So, Zhao Chong found:90% talk about AI, 10% make AI.
And his advice is:Do 10% of the dynamics, to achieve 20-30% local efficiency improvement.
At the same time, he also answered a question that many people are concerned about: will large model companies squeeze out most of the opportunities for entrepreneurs in the AIGC field?
Zhao Chong thinks:The commercial soil between the model and the household will be as fertile as the interconnection of the past 20 years.
Regarding his thoughts on the future, Zhao Chong also shared at the end: "AL application is a trillion-level market opportunity, and in the future, China's AIGC C-end market must go overseas to participate in global competition." For B-end vertical industries, Chinese software is experiencing the triple opportunity superposition of domestic substitution, digital transformation, and AI innovation, and its application in specific industries has great potential. ”
Peking University Innovation Society is a student club established in 2009 under the guidance of the Youth League Committee of Peking University and Guanghua School of Management, focusing on the three themes of "innovation and entrepreneurship, financial investment, and cutting-edge technology", and has carried out nearly 100 activities in the past year, such as enterprise visits, big coffee lectures, entrepreneurship competitions, industry forums, project roadshows, alumni sharing, etc., The society has recruited a total of 4,900 new people in the past four years, and its members cover more than 40 departments of Peking University. Top 10 Clubs", and was reported by Xinhuanet, China Daily and so on.
Lu Xun once said: "Peking University is always new. The Innovation Society is determined to inherit and carry forward the innovative spirit of Peking University. ”
The Innovation Institute is"Capital University Innovation and Entrepreneurship Competition"Sponsors and Organizers. At present, the society has tutored hundreds of entrepreneurship projects in Peking University and capital universities, and all projects have received more than 8 investment and local ** support0 billion yuan. The society strives to unite the innovation and innovation forces inside and outside Peking University, and actively serves and supports the innovation and innovation work of Peking University and capital universities.