With Christmas approaching, major tea brands have ushered in a new round of creative peaks. Uncle Qiu reacted quickly, combined with the needs of the festival, launched a new Christmas product, bringing consumers a warm and sweet holiday feast.
The Cranberry Berry range is back
Fresh strawberries are rich in amino acids, anthocyanins and vitamins, which can help strengthen the body's immunity and replenish vitamins, making strawberry fruit drink undoubtedly a popular choice for winter drinks.
Seasonal popularity, seize the opportunity to present, before Christmas,Uncle Qiu should re-promote the "Cranberry Series": Cranberry Berry Lemon Tea, Cranberry Berry Lemon Tea (Super Large Cup), Cranberry Berry Milk Tea and Cranberry Champagne。The four new products are all made of seasonal fresh red strawberries as the core raw materials, which are 100% freshly selected and directly picked from the orchard.
On the basis of freshly selected raw materials, the four new products are matched with different ingredients to bring consumers a different taste experience. It is worth mentioning that the return of this new product has brought more surprises to the upgrade.
Seasonal fresh berries are hand-pounded to activate the fruity aroma, combined with artificially pounded perfume lemon and alpine rainforest jasmine officially certified by the Rainforest Alliance, the taste of cranberry berry lemon tea is rich, fresh and sweet, and the aroma of strawberry fruit, lemon fragrance and jasmine tea blends with a unique fresh and sweet fragrance.
This time, Uncle Qiu also launched a super-large cup of cranberry lemon tea, which is more material, bringing consumers a more satisfying fragrant and refreshing taste.
At the same time, Uncle Qiu also brought the upgraded flavor of cranberry berry raw cheese milk tea. Preferred classic New Zealand imported cheese, integrated with newly upgraded 0 non-dairy creamer plateau milk, exclusive special high-quality raw buttermilk, with rich and pure cheese milk aroma and slightly salty sesame fragrance, the overall taste gets rid of the sweet and greasy weight of ordinary milk tea on the market, the entrance is silky, the milk is light and mellow, combined with rich strawberry fresh pulp, to bring consumers a healthier and fresher fruit drink guarantee.
In addition to lemon tea and milk tea, the new strawberry products also return to the exciting cranberry champagne, where the fresh and full strawberry pulp collides with the fresh freshly made bubbles of ice cream, and a mouthful of sweetness hits the tip of the tongue, refreshing and stimulating, 0 tea and 0 alcohol, bringing consumers a more pure and refreshing taste experience.
Cute packaging warm blessing.
Combined with the visual inspiration brought by the new strawberry product and the cute little parrot bebe, and at the same time focusing on the warm winter celebration atmosphere of the Christmas season, Uncle Qiu created a new visual system with light pink and warm tones, grasping the visual preferences of young female consumers, and cooperating with the cute and budding strawberry bebe image, triggering beautiful, warm, dreamy, ** and other emotional sensory experiences, and successfully grasping the traffic password of the visual hammer.
The strawberry bebe packaging cups and insulated bags around the theme of the joint new product festival are warm and pink, full of winter vitality, quite eye-catching, with the same color cranberry fruit drink, the joyful atmosphere of Christmas is immediately in place.
The launch of this new Christmas product has been warmly sought after by consumers. Many consumers said that this milk tea is not only rich in taste, sweet but not greasy, but also complements the festive atmosphere, making people feel warm and sweet. I believe that in the next festival, this new product will become the best choice for consumers to taste the sweet time!