The new trump card of the big factory, how can it stop the barbaric invasion of the Internet giants?

Mondo Technology Updated on 2024-01-31

Recently, there must be a hot topic in the automobile circle, and there must be Xiaomi cars. But have you ever thought about why Xiaomi, as an Internet technology company, crosses borders to build cars, why it can get widespread attention?Is it really just because of the Xiaomi brand itself?No, it's just consumers using brands to express their deep-seated needs.

This demand is to look forward to seeing subversive design and technology, to expect cars to be as simple as excellent digital products but pay attention to interaction, and to look forward to the ability and sincerity of superior products. In essence, what consumers need is a good product, not a name for an Internet car.

As long as this demand can be met, whether it is an established car company or a new cross-border force, consumers actually do not care.

By such a standard, with 18Geely Galaxy E8, which is pre-sold from 80,000 yuan, may be one step ahead of Internet companies because of its flagship-level product strength, sincerity, and innovative panoramic smart cockpit, allowing consumers to feel unprecedented products and interactions in advance.

Even because of the similar size and positioning of the Geely Galaxy E8 and Xiaomi's first sedan, the two may be directly compared by the market. At this time, the Geely Galaxy E8, which completely inherits the concept of boutique cars, actively embraces digital technology, and leads the new trend of China's pure electric flagship sedan, will bring a reshaping of consumer values to China's mainstream sedan users.

If you want to ask who is the most proficient and most successful Chinese car company in making cars, Geely Automobile deserves it. Therefore, Geely Automobile's understanding of the needs of Chinese sedan users is also the deepest: they not only need to worry about strong and reliable products, but also want to see disruptive changes and enjoy intelligent and interactive innovation that keeps up with the trend.

As the first pure electric sedan in the Galaxy series, the Geely Galaxy E8 fully presents this understanding in terms of product definition, product strength, and product innovation.

The first is the most hardcore product power in the minds of consumers.

As Geely Galaxy's first pure electric vehicle based on the Sea's vast architecture, the Geely Galaxy E8 combines all the advantages of the world's largest bandwidth intelligent pure electric architecture. Previously, SEA Vast Architecture has created high-performance pure electric models for many luxury brands, and when these leapfrog product power is empowered on the Geely Galaxy E8, it already has the advantage of dimensionality reduction competition for models of the same level.

For example, on a 5-meter pure electric flagship sedan, consumers' expectations may be solemn and tasteful. However, the Geely Galaxy E8 combines the charm of Chinese design with advanced technology on this basis. The exterior of the car has the sense of technology of the first mass-produced integrated luminous front face, and the interior of the car has many details of the elements of the West Lake scenic spots. This kind of wide-open, open-close, inclusive design style is extremely rare in the same class of models.

For example, in a 5-meter pure electric flagship sedan, consumers may expect plenty of space and comfortable chassis vibration filtration. But the Geely Galaxy E8 in addition to these, also gave consumers the fastest 349 seconds 000 acceleration, the international professional evaluation ** "km77" global list of the third 82km h elk test results, the smallest in the same class 562 meters turning radius.

For example, in a 5-meter pure electric flagship car, consumers' expectations may be to have a long battery life, but the practice of stacking batteries in exchange for long battery life means that consumers have to pay a huge cost. The Geely Galaxy E8 has an 800V architecture, a high-efficiency three-electric system and 0The ultra-low wind resistance of the 199 fundamentally reduces energy consumption, not only obtaining a CLTC range of up to 665km with a reasonable battery capacity, but also an ultra-fast charging speed of 180km in 5 minutes.

For another example, in a 5-meter pure electric flagship car, consumers' expectations may be the safety of the body structure. But this is only a basic operation on the Geely Galaxy E8, the structural safety of the model under the SEA vast architecture has been widely verified, and the Geely Galaxy E8 also has the first domestic new energy vehicle six-dimensional electrical safety system certification of the three-electric safety, as well as the real-time security guarantee of the Geely Star Wisdom Computing Center 7 24.

These are all Geely Galaxy E8 in the Geely car manufacturing system with the blessing of the big Geely car manufacturing system, in terms of product hard core strength, to provide consumers with more than expected. But just doing this is not enough, if you want to become a new highland for B-class pure electric vehicles, Geely Galaxy E8 must also have the courage to break the shackles of tradition and establish new feelings with technology.

On the Geely Galaxy E8's Galaxy Panoramic Smart Cockpit, we see this breakthrough.

Walking into the car of Geely Galaxy E8, it is easy to be attracted by the 45-inch, extremely high screen-to-body ratio of 8K large screen. But the visual impact is only a small part of the Geely Galaxy E8 panoramic smart cockpit. The thinking behind the Geely Galaxy E8 is to create a set of unbounded integration space of people, scenery and vehicles.

To this end, in terms of hardware, Geely Galaxy E8 is the first batch in the world to be equipped with Qualcomm Snapdragon 8295 flagship cockpit chip, and Geely Star Smart Computing Center provides support in the cloud. In terms of interaction, Galaxy N OS Unbounded Edition provides 3D desktop, time engine, interactive dynamic island and other immersive interactive experiences, both inside and outside the car can be interacted with by voice, and Flyme Link's handcar interconnection further expands and extends the interactive scene. Whether it is the immersion in daily operation, or the behavior of using electric vehicles as a mobile space such as watching giant screen movies, karaoke, and playing 3A games, Geely Galaxy E8 can achieve it.

For consumers at this level, these are experiences that have never been imagined before the appearance of the Geely Galaxy E8. And that's exactly what consumers want.

Therefore, Geely Galaxy E8 has created a "pure electric flagship" that Chinese consumers need with a surprising logic, which not only fully adheres to the concept of creating high-quality cars, but also actively embraces digitalization and technology, with both inheritance and breakthroughs, and has made a typical case of finding individuality from commonality and seeking commonality in individuality in the B-class sedan market.

At this time, do you still think that only the Internet giants can make new technologies and new ways to play in cars?In fact, whether it is an established player or a crossover giant, their underlying thinking of innovating in cars is the same.

We can't take it for granted that because Internet technology companies have been working hard in software, ecology, and digital products for many years, when they come to the automotive industry, they will be able to transplant these accumulations to cars intact and turn cars into large-sized digital products. Similarly, we can't preconceive and put a large manufacturer with many years of car-making experience into the "traditional" column, thinking that they just can't do intelligent technology.

The Geely Galaxy E8 is a typical example. When most B-class sedans generally fall into conservatism and moderation, and consumers also feel bored, Geely Galaxy E8 dares to use subversive and original design, performance and technology to provide consumers with a good-looking, easy-to-drive, good-safe, and good-intelligent option. In the body of Geely Galaxy E8, you can not only see performance, driving control, safety, which are strongly related to the heritage of car manufacturing, but also see intelligence, technology, and full-scene interaction, which consumers once thought that traditional car companies could not do well.

Therefore, the Geely Galaxy E8 not only gathers all the elements that a pure electric flagship sedan should have, but also proves that the automotive technology expected by the new generation of consumers is not the patent of Internet giants, nor is it a barrier built by outsiders to "traditional car companies" after entering the automobile industry.

Even Xiaomi, a strong opponent in the mobile phone and IoT ecology, cannot bypass the inherent laws of the automotive industry after crossing the border into the automotive industry, and must overcome the barriers of century-old automobiles. It is precisely the deep cultivation of the market and consumers by the auto giants over the years that makes them better understand what consumers need, so as to constantly refresh market cognition and lead the market trend. This offensive and defensive battle between car companies and Internet companies must be a stalemate conflict.

But now, the Geely Galaxy E8 has not only taken the lead, but has also raised consumers' expectations for the pure electric flagship. In its class, it is difficult to find a model with a similar definition to the Geely Galaxy E8, which also means that the Geely Galaxy E8 may steal the traffic of all models in the same class. Coupled with the trustworthy car-making strength and 18With a sincere pre-sale price of 80,000 yuan, Geely Galaxy E8 is expected to win the favor of consumers in the B-class pure electric car market and show its strength to lead the consumption pattern on the new track.

Many people feel that the pattern of the B-class car market has not changed much over the years, and the consumption choices are highly solidified, so consumers are also conservative and do not seek new things. But in fact, the more such a market, the more people need to break the inertia, fully consider the trend of consumption upgrading, technological change, and demand diversification, and provide consumers with subversive and original products.

To become such a role, what is needed is product leadership and technological change, and what is needed is real forward-looking research and development as a reserve, and it has nothing to do with past background. Innovation is not necessarily only a cross-border Internet technology company. On the contrary, at the Geely Galaxy E8, we can already see that Geely Automobile is not only not afraid of the impact of the Internet giants on the automotive circle, but also shows its strength to lead the consumption pattern on the new track. If Geely Automobile is the leader of Chinese cars, then the Galaxy E8 is a sharp knife for Geely Automobile to reshape the new consumption values of Chinese cars.

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