On December 23, 2023, a feast focusing on national rite culture was held in Chengdu Jinniu Hotel. The event, called "Panda Supreme Project Exclusive Meeting", brought together more than 100 VIPs from all over the country to appreciate the charm of the national gift of Panda Supreme and in-depth understanding of the innovative business model of Shanshui Panda.
China's liquor industry has been the crystallization of culture and craftsmanship since ancient times. Under the current global economic situation and the rapid changes in the domestic consumer market, China's wine industry is seeking a new path to break through the cycle and diversify. At this important historical juncture, the "Panda Supreme Project Exclusive Meeting" takes the national ritual culture as the carrier, leading the in-depth integration of China's high-end liquor and "rite" culture, and injecting new ideas and vitality into the innovation and development of China's liquor industry.
First of all, this event is another wonderful display of the image of the panda's national treasure. As a national treasure of China, the panda has long been deeply rooted in the hearts of the people and has become a business card for international friends to know China. The Panda Supreme is a highly refined and artistic presentation of this image. Its unique packaging design and cultural connotation perfectly demonstrate the elegance and strength of the panda, while also conveying the quality and spirit of China's high-end liquor. At the scene, dance ceremony, wine ceremony, food ceremony, Shu ceremony, and music ceremony created an immersive cultural etiquette experience, and the guests were all shocked.
Secondly, the "Panda Supreme Project Exclusive Meeting" is also an in-depth excavation and new interpretation of the "ceremony" culture. In traditional Chinese culture, the "li" culture occupies an extremely important position. Nowadays, the "li" culture is constantly advancing with the times, incorporating new elements and connotations. "Panda Supreme" is not only a high-end liquor, but also a cultural symbol and an emotional sustenance. What it represents is not only the pursuit of the quality of wine, but also the importance of emotional communication between people. The founder of Shanshui Panda, Extraordinary Brother Tong Xingdong, appeared on the stage, vividly and in-depth demonstration of the Chinese ritual culture represented by the Panda Supreme for the guests.
In addition, the "Panda Supreme Project Exclusive Meeting" has formed a strong impetus for the innovation and development of China's high-end liquor market. In the current competitive market environment, China's high-end baijiu needs to constantly innovate to meet the increasingly diverse needs of consumers. Shanshui Panda took this event as an opportunity to combine traditional winemaking techniques with modern marketing strategies, and innovatively led the development direction of China's high-end liquor.
In addition, the "Panda Supreme Project Exclusive Meeting" has also played a positive role in enhancing the international influence of China's wine industry. In the current context of globalization, China's wine industry needs to move more to the world stage. As a brand committed to building international influence, "Panda Supreme" has not only won more attention and recognition for the Chinese wine industry, but also opened up a new way for the international dissemination of Chinese traditional culture.
An industry veteran said: "After watching the whole event, the 'Panda Supreme Project Exclusive Meeting' is not only a feast focusing on the national gift culture, but also a grand event that leads the deep integration of China's high-end liquor and "ceremony" culture." It has injected new ideas and vitality into the innovation and development of China's liquor industry, and has also made a positive attempt for the inheritance and development of Chinese traditional culture. In the future, "Panda Supreme" will continue to promote China's high-end liquor to the world with its unique charm.