IT Home reported on December 19 that the latest report from Canalys shows that in the third quarter of 2023, smartphones in Africa have achieved a strong recovery for two consecutive quarters, and shipments still increased by 12% year-on-year to 17.9 million units.
Image source Canalys, the same as the IT home attached TOP5 Q3 ranking:
Transsion shipped 8.6 million units, with a market share of 48%, up 9% year-on-year
Samsung shipped 4.6 million units, with a market share of 26%, down 13% year-on-year
Xiaomi shipped 1.9 million units, with a market share of 11%, up 100% year-on-year;
OPPO shipped 800,000 units, with a market share of 4%, up 259% year-on-year;
realme shipped 600,000 units and had a market share of 3%, up 11% year-over-year;
Other brands shipped 1.5 million units, with a combined market share of 8%, up 24% year-over-year.
Manish Pr**Inkumar, Senior Advisor at Canalys, said: "Demand in the African market remains relatively stable amid macroeconomic challenges. Despite the rapid depreciation of the currency, South Africa's smartphone market is still up 20%. This is mainly due to the high demand for entry-level users, which caters to a large number of prepaid users. On top of that, demand for mid-range phones has also increased due to power constraints, while people are increasingly looking for high-quality screens and long-lasting smartphones to meet their entertainment needs during power outages. ”
Canalys expects the Africa region to see single-digit growth in 2024, despite significant growth in the third quarter of 2023, with limited market expansion. Channel partners and manufacturers are grappling with challenges such as currency depreciation, increased import tariffs, and plans to promote local production, which can lead to skyrocketing costs and costs. However, financing options offered by operators and channel partners can significantly lower the barrier to purchase and increase the penetration of equipment.
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