The Spring Festival is the most important traditional festival of the Chinese nation, and it is also the peak season for consumer goods. At a time when national policies continue to increase "promoting consumption", the consumer market is bursting with vitality, and the 2024 Spring Festival market is highly anticipated.
Among many consumer goods, beverages are an important part of Spring Festival consumption, and JDB herbal tea, as a health drink with a deep heritage of traditional health culture, has the dual attributes of ready-to-drink and gift-giving, so it naturally attaches great importance to the consumption of the Spring Festival. In order to meet the upcoming Spring Festival consumption peak, JDB has a keen insight into market opportunities and is the first to open the Spring Festival mode.
Recently, in the Beijing factory of JDB located in Beijing Yizhuang Economic and Technological Development Zone, there is a busy scene. The automatic production line is running at full capacity, running continuously 24 hours a day, and the classic JDB red can herbal tea has been continuously produced through automatic filling, high-tech quality inspection, high-temperature sterilization, automatic packing and other links, and then loaded and transported to key markets such as North China, Northeast China, and Shandong. In addition, JDB's more than 30 production bases across the country have started the full production mode and are going all out to prepare for the Spring Festival consumption season.
As the pioneer of the herbal tea category and the leading brand in the herbal tea industry, JDB continues to create high-quality and healthy herbal tea products with ingenuity and quality, while also continuously expanding advanced production capacity and optimizing the market layout. JDB has continued to expand its advanced production capacity and optimize its market layout since the beginning of this year. In August this year, the newly invested factory in Yuxi High-tech Zone, Yunnan Province has been put into operationRecently, JDB has launched an investment project in Henan Luohe production base to meet the strong demand for herbal tea in the Central Plains gift market.
JDB's dealers across the country also started the Spring Festival "stocking war" early, and some dealers even started stocking up two months in advance, and the order plan doubled compared with previous years to cope with the peak of consumption. According to public information, JDB has achieved substantial profits for four consecutive years since the launch of the "second entrepreneurship" strategy in 2018, and will continue to have a good momentum of development in 2023. This is not only a high recognition of JDB's brand power and product power by the consumer market, but also the continuous heating up of the "Spring Festival preparations" also reflects the vigorous vitality of China's economy in the new year, showing the strong potential and resilience of China's consumer market.
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