In November 2023, the 11th Consumer Experience Innovation Conference [2023 Most Influential Brand Award] was announced in Suzhou, and the new generation of nutritional meal replacement baking brand "Xiaobai Xinsoft" stood out among many consumer products and won this honor. It is reported that as a high-tech enterprise, "Xiaobai Soft Heart" aims at the 24-hour full-scene meal replacement needs of a new generation of young people who are nutritious and delicious, and proposes a coordinate axis system with "soft heart" (core nutrition, good ingredients, and soft heart technology) as the product research and development standard.
It is understood that the 2023 11th Consumer Experience Innovation Conference (CXinnovation2023) was hosted by the CDMC Decision-Makers Think Tank and the CRRI Decision-Makers Retail Research Institute, with intellectual support from BCG Boston Consulting Group, and was held in Suzhou on November 23 and 24. Among them, the CX Annual Innovation Award [Most Influential Brand of the Year Award] was initiated by the Decision-Maker Retail Research Institute, aiming to recognize teams and enterprises with outstanding performance and innovation momentum in the field of retail and consumer goods.
Take the lead in the industry and create a new business model of "product, cultural and creative" dual guidance
At the beginning of the establishment of the "Xiaobai Heart" brand, the IP "Xiaobai" was born, inspired by the small pocket bread filled with yogurt filled by "Xiaobai Heart", the soft and cute body uses the traditional Chinese color [Xuanxi], with a pair of smart big eyes, the overall shape is cute and cute, and it is deeply loved by users once it is launched, and it has become a highly recognizable brand super symbol of "Xiaobai Heart". The brand wants to use contrasting and cute design to express the life concept of "knowing its blackness and keeping Qi Bai", hoping that everyone can see through the essence of life, but at the same time love life, which is also the brand view that Xiaobai wants to convey to consumers.
Because of the brand genes, "Xiaobai is soft-hearted" takes the lead in creating a new business model of differentiated "products" and "cultural and creative" dual flow in the industry. Since its establishment, "Xiaobai Soft Heart" has successively developed a series of cultural and educational products such as suitcases, notebooks, and water-based pens for learning and Xi;Canvas bags, crossbody bags, drinking glasses and other daily necessities in the casual series;And around the traditional culture to develop a series of solar terms, continue to take user experience first and continue to innovate. "Xiaobai Soft-Hearted" deserves to win the [Most Influential Brand of the Year] award, and will continue to put consumer experience first in the future to create products and cultural and creative peripherals that can be loved by consumers.
With the popular milk skin series, it leads the diversified product matrix
Different from traditional baking brands, "Xiaobai Soft" has a brand's exclusive product research and development system. Aiming at the demand for nutritious and delicious meal replacements, "Xiaobai Soft Heart" innovatively proposed a coordinate axis system with "soft heart" (core nutrition, good ingredients and soft heart technology) as the product research and development standard, and pioneered a belly of good and nutritious "small pocket bread", and the sales of small pocket bread quickly exceeded 200 million in the first year of launch, and in March 2021, the brand successfully developed a large single product of bread and a cup of milk "milk skin white bread", and the sales volume quickly exceeded 10 million within 60 days of listing, and in May of the same year, milk skin white bread landed in the Douyin live broadcast room, a single game** The number of people exceeded 130,000, and in January of the following year, the white bread with milk crust won the Product Innovation of the Year Award and other awards.
Taking the core product of "Xiaobai Heart Soft" "milk skin white bread" as an example, the protein content of a milk skin white bread is higher than that of a glass of milk, and under the thin soft milk skin is the first snow-like soft taste made by the exclusive soft heart technology of "Xiaobai Heart Soft", and classic flavors such as custard, red bean paste, and chocolate are added inside, which is rich and refreshing and not greasy. The multiple efforts of nutrition, taste and taste have successfully captured the taste buds of consumers, and the "Xiaobai Soft Heart" product has been widely welcomed once it has been launched and has become one of the leading products in the baking market.
At the same time, "Xiaobai Soft Heart" has also actively developed a diversified product matrix, and has successively developed cloud-soft sandwich cakes, milky sandwich bread with high meat and milk nutrition, butter bread with rich taste, meat floss breakfast buns with solid ingredients, whole-wheat toast in line with the trend of low sugar, and delicate and fluffy candy cookies, so that consumers can have a wealth of product choices whether it is a nutritious breakfast, delicious snacks or convenient snacks.
Appeared at the Consumer Experience Innovation Conference and was well received by the participants
More than 450 industry guests from consumer goods and retail brands, e-commerce, platforms, associations, technology companies, investment institutions, consulting companies and other institutions attended the event.
With nutrition as the anchor point of product value and the development of new Chinese baking, Xiaobai soft-hearted hopes that consumers will eat more nutritious when they eat, but they will not settle for a simple meal. The atmosphere of the event was hot, and in the star product tasting session, everyone was full of praise for bakery products such as milk crust white bread, small pocket bread, milk crust sandwich bread, pure milk boundless toast bread, etcThe special soft baking process, constant temperature and humidity proofing, locks the core nutrition, and the inclusiveness of the product makes nutrition and deliciousness achieve each other.
On the scene of Xiaobai's soft booth, the super cool and cute brand IP attracted many audiences to stop, and many audiences took photos with Xiaobai, Xiaobai suitcases, small shoulder bags, canvas bags, cherry blossom series airbag brackets and other cultural and creative peripheral gifts, also deeply loved by the participants, and the scene was in full swing.
Up to now, "Xiaobai Softheart" has more than 700 offline dealers across the country, and its sales network covers more than 10,000 sales outlets such as Wal-Mart, Yonghui Supermarket, RT-Mart, etc., as well as convenience store chains such as Lawson, 711, and Shizu, and has completed the official flag settlement of online Tmall, Jingdong, Douyin, Kuaishou and other platforms. While the sales volume of "Xiaobai is soft-hearted" continues to grow, the first chain, products, and channels are also continuing to upgrade.
Winning the [2023 Most Influential Brand Award] means that "Xiaobai has a soft heart" has become a popular head baking brand. Different from traditional baking brands, Xiaobai Xinsoft has embarked on its own road of a new generation of nutritional meal replacement baking brand, whether it is the first to dare to think and dare to do the new business model of "product culture and creativity" dual guide flow, or the unique explosive product research and development system of "soft heart", it is Xiaobaixinsoft's attempt to actively innovate based on user experience. Focus on efficiency, active innovation, integrity and pragmatism, and hard work are the embodiment of Xiaobai's soft brand values, and in the future, Xiaobai will continue to enhance the influence of the brand, focus on the baking industry, and continue to move forward to create better products and cultural creativity that consumers love.