Wenjie M9 has been complained by many netizens that "** is too expensive" Wenjie M9, and now the number of large orders has exceeded 20,000 units, and the lock order ** is generally more than 500,000 yuan. Combined with the current surge in customer traffic and more than 60,000 orders in Wenjie stores, with the blessing of full stamina and high conversion rate, as long as the production capacity can keep up, it is basically only a matter of time to reshape the luxury SUV market pattern.
However, unlike the lively scene where the average number of offline stores exceeded 70 and door-to-door customers crowded around the exhibition car, many netizens online are still happily singing about M9, "Announcing this ** is completely cool, and the courage is commendable!.""It's really not a poor man's money!.""It's really how bold people are, how productive the land is, and what car dares to mark **." Comments such as these can be seen in various articles** about the M9.
In fact, in the past two years, independent brands have taken advantage of the trend of electrification transformation to begin to aggressively attack the high-end luxury car market where joint venture brands have the right to speak, giving birth to many expensive models pouring into the consumer market, with a pre-sale price of 800,000 yuan and a price of 7690,000 yuan of ZEEKR 001 FR version, ** more than one million yuan of Yangwang U8 and so on. It is indeed scary to look at ** alone, but in combination with the comprehensive performance of the vehicle itself and the value of the product shown, many products can actually achieve a proportional value to **. As Lei Jun, the helmsman of Xiaomi, said: "What we do is expensive for a reason, and the experience will definitely exceed everyone's expectations." ”
In all fairness, ask the world M9 4698-56.Is the price of 980,000 yuan expensive?It does seem a bit expensive to salarymen like me, and its entry-level model costs more than 45The 980,000 yuan ideal L9 top model is 10,000 yuan more expensive, but can it be vetoed because of this?That certainly can't. People always like to say "you get what you pay for" when discussing goods, since the M9 dares to sell at this price, it must have the strength of the product comparable to the first.
As a masterpiece that brings together the attributes of Huawei's Hongmeng Zhixing technology, the M9 actually has the same level of strength in terms of innovative design and intelligent comfort configuration. HarmonyOS 4 Intelligent Cockpit + Intelligent Versatile Space, Huawei Xpixel Smart Projection Headlights, Huawei ADS Intelligent Road Perception, IVSE Intelligent Vehicle Status Perception, the all-new Huawei DATS Dynamic Adaptive Torque System, and Huawei XMOTION Intelligent Body Collaborative Control System are all supported by black technologies, bringing far more than the "refrigerator color TV sofa" The experience opens up a new luxurious, intelligent and comfortable travel lifestyle for users.
However, you can never wake up a person who pretends to be asleep, even if the M9 has the strength to carry the "best smart SUV within 10 million", many netizens still turn a blind eye to its comprehensive performance choice, and even some netizens also put forward "The price is so expensive, isn't it as fragrant as you to buy a luxury BBA with this money?".Questioning.
To tell the truth, in the era of electrification, the only traditional luxury brand BBA has market competitiveness, it is estimated that there is only a long history of brand heritage and consumers' vanity worship of the three-pronged star emblem, blue sky and white clouds, it is not an exaggeration to say that if the product force of the M9 is replaced with the car logo BBA, it is estimated that there will be many people who will be sought after by doubling.
However, if you compare the BMW X7, Mercedes-Benz GLS and Wenjie M9 in the same class, it can be found that traditional luxury brands have shown obvious signs of backwardness in terms of luxury atmosphere creation, intelligent comfort configuration, performance acceleration control and vehicle design structure. For this fact, I will not put data as an example here, and interested friends can take the time to understand and compare.
At this time, there may be a professional household who raises the bar to speak, since the question world m9 is so hanging, why is it sung down by many netizens?It can only be said that some people can't stand up straight after kneeling for a long time. Although the current rise of independent brands, the comprehensive strength and cost performance of products are comparable to or even far exceed the performance of joint venture cars, but many people still believe that independent brands must and can only be sold cheaply, only worthy of involution with each other in the low-end market, and if it is expensive, it is necessary to cut leeks, and it will always be low BBA. In their eyes, the input and output of China's scientific and technological innovation are worthless, and they do not deserve a premium. Then every time I see the height of domestic cars, I will complain about yin and yang, in order to highlight the unique character of "the world is drunk and I am awake".
For this kind of person, a netizen's evaluation hit the nail on the head: "Whether it is expensive or not depends on his wallet, the rich man thinks that this car is too cheap to support his strength, if there is no money, the car itself has nothing to do with you, how can it be expensive?".I never comment on things I can't afford, because people don't sell them to you in the first place. ”
Fortunately, these people who spray heavily on the Internet and frantically belittle domestic high-end products are basically not the target group of these domestic high-end products, commonly known as "can't afford it". For example, the just listed M9, from the price and use of the point of view, its target group is mainly successful career, good family background of middle-aged people, they basically have more than one car at home, buy a new energy vehicle one is to improve the quality of travel, the other is to enhance the impression of business cooperation. Taking Beijing, Shanghai and Guangzhou as an example, most of the garages of high-income people have a new energy vehicle, and many people also think that driving a petrol car in the business field is a very bad behavior.
Therefore, when they want to change to a new energy vehicle that can not only highlight their own taste value, but also have a good intelligent and comfortable experience, they can only focus on the ideal L9, NIO ES8 and Wenjie M9 (there is no need for traditional luxury brand new energy models). Compared with the former, the M9 has a unique Huawei technology halo blessing at this level, which is easy to resonate with the feelings of the audience, coupled with the comprehensive strength of the car, especially the intelligent performance, which is also remarkable, of course, everyone is willing to vote for it with behavior.
Therefore, if you can't eat grapes and say that grapes are sour, there is really no need to advocate the "Guiliang theory" with the ** of the M9, maybe in the eyes of its real target group, the M9 is the most preferred new energy vehicle at this stage.
Judging from the current order volume, the M9 is off to a good start, and it shows strong market stamina, and there is a tendency to get rid of other new car companies. And this kind of strong entry that disrupts the market pattern is estimated to have touched the interests of many friends, and it is inevitable that they will be jealous and splashed with dirty water.