Hello friends who love cars, a blink of an eye is about to come to the New Year, New Year's everyone likes to drive back to their hometown for the Spring Festival, recently many friends in the background have asked a question, the Spring Festival to drive a BMW back to their hometown to have face, or drive Audi more face!Have you ever been entangled in your mind with such a question: BMW or Audi, which grade is higher?Which is cost-effective?Which one has the highest retention rate?Today, I will stand from a down-to-earth perspective and reveal this mystery to you one by one.
As early as 1916, BMW's predecessor, the Bavarian Aircraft Factory, was established in Munich, Germany. Initially, this company mainly produced aircraft engines. It was not until 1923 that BMW began producing motorcycles, and in 1933 it began producing cars. After the baptism of World War II, BMW re-emerged in the 1950s and began to produce luxury cars, gradually establishing its position in the automotive industry.
In the 1970s, BMW introduced the 3 Series, 5 Series, and 7 Series cars, which are still BMW's main product lines today. BMW has won the love of consumers around the world with its excellent handling, exquisite craftsmanship and innovative technology. At the same time, BMW has also continued to enrich its product line, covering SUVs, sports cars and other fields.
The origins of the Audi car can be traced back to the end of the 19th century in Germany, when it was still called Oitshof. In 1899, German entrepreneur August Hoch founded the Oitschoff company and began to produce bicycles and motorcycles. In 1909, Oitshof produced the first car, called the Audi Type A. Since then, Audi has made its mark in the automotive industry.
After two world wars, Audi rose to prominence in the 1950s with the introduction of the epoch-making Audi F1 race car. The car won back-to-back World Rally Championships in 1954 and 1955, making the Audi brand famous. Subsequently, Audi began to produce luxury sedans, gradually establishing itself in the luxury car market.
In the 1970s, Audi introduced cars equipped with the quattro all-wheel drive system, which allowed Audi cars to make a qualitative leap in handling. The quattro system not only improves the car's grip, but also allows Audi to achieve brilliant results in the field of racing. In the 1980s, Audi quattro cars won numerous international championships, making Audi synonymous with the world's top luxury cars.
In the 21st century, Audi continues to introduce innovative technologies such as TFSI fuel direct injection engines, hybrid systems and autonomous driving technology. At the same time, Audi is committed to creating greener and smarter cars. Today, Audi is one of the most influential luxury car brands in the world.
First of all, there is the question of grade. BMW and Audi, as representatives of German luxury cars, both have a very high sense of quality and class. But in the Chinese market, it is generally believed that BMW's grade is slightly higher than that of Audi. This is not only because the BMW brand has a longer history, but also because BMW has a better driving experience and handling. So, in terms of grade, BMW is slightly better.
Next, let's take a look at the value for money. In this respect, Audi can be said to be superior. Audi's models are often similar to BMW in terms of configuration, power, comfort, etc., but they are relatively more accessible to the people. Especially in recent years, Audi has continuously introduced various preferential policies, and the cost performance has been further improved.
Let's talk about design style. BMW and Audi each have their own unique design language, and it varies from person to person which is more premium. BMW's design style tends to be sporty and aggressive, especially the kidney grille and angel eye headlights on the front face, which are highly recognizable. Audi, on the other hand, focuses on a sense of technology and a minimalist style, with a classic hexagonal grille and matrix LED headlights, showing a sense of the future. In terms of interior design, BMW pays attention to the driver's experience, and the driving-oriented center console design emphasizes the pleasure of driving. Audi, on the other hand, pays more attention to the sense of science and technology, with a full LCD instrument panel and a touch-sensitive central control screen, highlighting a strong scientific and technological atmosphere.
Let's talk about the retention rate. In this link, BMW pulled back a city. BMW's retention rate has always been the best among luxury car brands, and the second-hand market** of its models is relatively high. This is mainly due to BMW's high brand influence and market recognition, and the quality and performance of its models are also widely recognized.
In terms of design style, BMW and Audi each have their own unique design language, and the specific which is more upscale varies from person to person. BMW's design style tends to be sporty and aggressive, especially the kidney grille and angel eye headlights on the front face, which are highly recognizable.
Audi, on the other hand, focuses on a sense of technology and a minimalist style, with a classic hexagonal grille and matrix LED headlights, showing a sense of the future. In terms of interior design, BMW pays attention to the driver's experience, and the driving-oriented center console design emphasizes the pleasure of driving. Audi, on the other hand, pays more attention to the sense of science and technology, with a full LCD instrument panel and a touch-sensitive central control screen, highlighting a strong scientific and technological atmosphere.
In addition to the above factors, car buyers also need to consider after-sales service and repair costs when choosing a BMW or Audi. In this regard, both BMW and Audi provide excellent after-sales service, but in terms of repair costs, Audi is relatively low. In addition, car buyers should also pay attention to the maintenance cost of the vehicle, including fuel consumption, insurance costs, etc. In this regard, BMW and Audi have their own merits, depending on personal preferences and actual needs.
Finally, car buyers need to understand that choosing BMW or Audi is not a simple comparison between high and low. Both brands have their own advantages in the automotive market, depending on the buyer's needs, budget, and aesthetics. Car buyers should fully understand their needs in order to make the most suitable choice between BMW and Audi. Whether it is BMW or Audi, they can bring a high-quality driving experience to the driver. So if it were you, would you choose BMW or Audi at the same price?Which car do you know of a higher grade?