With the gradual enhancement of consumers' rational cognition of goods, "expensive is good".Consumption conceptbegan to be shaken. Nowadays, more and more consumers have begun to pay more attention to the practical attributes of goods such as material and capacity, and pay more attention to the practical value and functionality of goods. They want to achieve a shopping experience with less consumer spending without compromising on the quality of their purchases.
Consumers are paying more and more attention to the practical value of goods and are no longer attracted by brand premiums. This also presents a real opportunity for discount retail. InOleIn the discount area, all kinds of rough slogans such as "1% off!."", 3 fold up!", 6% off for 4 pieces!etc., attracting a large number of consumers. Flooded with crowds and discount slogansOle, creating a lively atmosphere of "if you don't buy enough, you will lose a lot". High-end luxury is inOleThe store instantly became a "passion hypermarket". Consumers are even inOleThe queue in front of the store chooses to buy, and sometimes there is a Prada shopping bag in handgucciStore queues. OleThe crowd is surging, and it has a strong ability to absorb gold. Some brandsOleThe store set a record of sales of up to 7 million yuan. And whereasVipshopSuch a saleE-commerce platformsConsumers can also enjoy the shopping advantages brought by discounts. VipshopIn the third quarter of this year, it achieved steady growth, with net revenue reaching 22.8 billion yuan and the number of active users increasing by 3% year-on-year5%。Consumers are pouring inOlewithVipshop, their goal is to find discount offers.
OlewithVipshopWith discounts as the core competitiveness, the position in the minds of consumers is becoming more and more important. InOle, consumers can buy the original price of more than 10,000 yuan at a relatively low pricegucciBags, the discount is more than half. And whereasVipshopConsumers can buy many global big-name products at discounted prices, and the discount range is generally 3% to 7% off. Discounts have become the biggest attraction on these two platforms, which greatly meet consumers' demand for high cost performance. Consumers are pouring inOlewithVipshop, buy their favorite goods with less money, and achieve a win-win situation for consumption.
With the rationality of consumersConsumption conceptGradually established, people's demand for discount retail will be greater and greater, and discount retail will stand at the forefront and have broad development prospects. In this era of rational consumption, discount retail provides consumers with more choices and higher shopping satisfaction. At the same time, discount retail is constantly innovating and improving its own services to gradually improve the shopping experience of consumers. ForOlewithVipshopFor such a platform, expanding the variety of products and improving the comfort of the shopping environment will be an important development direction. Through the continuous pursuit of better discounts and better shopping experience, discount retail is expected to become one of the most dynamic formats in the retail industry.
With consumers' rational cognition of goods and the pursuit of practical value, the discount retail industry has ushered in a period of development. People are becoming more cost-effective and more willing to pay less for the same goods. InOlewithVipshopUnder the leadership of the company, discount retail is standing at the forefront of consumption and has become the first choice of more and more consumers. By offering discounts and offers,OlewithVipshopIt satisfies the shopping needs of consumers, providing them with more choices and higher shopping satisfaction.
As consumers, we should look at discount retail rationally, not only to pursue the cheapest, but also to pay attention to the quality and practicality of goods. While enjoying the discounts, you should also conduct in-depth research and comparison of products to pick out the products that really suit you. The rise of discount retail has brought convenience to consumers, but it also requires us to maintain our sanity and ability to choose.
To sum up, the advent of the era of consumer rationality,OlewithVipshopAs a representative of discount retail, it has stood at the forefront of the trend. In the era when consumers are pursuing practical value and high cost performance, discount retail has huge development potential and opportunities. We look forward to the continued innovation and improvement of the discount retail industry to provide consumers with more choices and better services.