Why is Geely so powerful?

Mondo Cars Updated on 2024-01-31

The only Asian car company in the International Automotive Standards Cooperation (IATF), new energy vehicle safety management system certification, and industrial enterprise quality benchmark ......These gold-rich titles are just the tip of the iceberg of Geely Automobile's honors in terms of quality and safety.

Especially in the fiercely contested new energy vehicle market, the reason why Geely Automobile has been able to hand over the answer sheet that makes people call "awesome" again and again is also rooted in its diligent pursuit of quality and safety.

In fact, no matter how it evolves, safety will always be a focus for the automotive industry and consumers. In the high-profile new energy vehicle track, spontaneous combustion is a safety nightmare haunting the hearts of car companies and consumers. In the past two years, the spontaneous combustion data released by the Ministry of Emergency Management of the People's Republic of China shows that the spontaneous combustion accidents of new energy vehicles are on the rise as a whole.

So, in the midst of thousands of horses, how can Geely Automobile build an excellent quality system and stand at the forefront of leading the safety paradigm of new energy vehicles?In Geely's view, smart electric vehicles must be based on safety, and systematic car manufacturing is the first threshold for new energy safety, and it is also the "watershed" of vehicle safety in the era of new energy vehicles.

It is understood that Geely Automobile, which has been deeply engaged in the field of new energy for more than ten years, has built a complete set of intelligent electric vehicle industry chain system, with a total investment of nearly 100 billion yuan and a total of more than 3,500 patented technologiesGeely Automobile obtained the industry's first "New Energy Vehicle Safety Management System Certification" certificate issued by China Automotive Research Institute Huacheng Certification (Tianjin)**.

Taking the Galaxy model launched in the first half of this year as an example, the Galaxy L7 is equipped with an exclusive Aegis battery safety system, and the architecture layer adopts the safety protection formed by the bottom triple protection structure, submarine-style vehicle architecture, and vehicle-package integrated structure, and adopts a highly stable frame structure on the battery pack layer, and is also equipped with a rapid pressure relief system and an integrated molding liquid cold plate. According to the requirements of the system standard, the battery cells are all made of low-reactive electrolyte, high-safety lithium iron phosphate cathode, heat-resistant coating technology, etc., to ensure that the temperature of the battery cells is always maintained in a suitable and safe range.

The almost stringent safety standards of the three electrics have also allowed Geely Automobile to continuously refresh the lower limit of the industry standard, providing the greatest confidence for Geely Automobile to conquer the city in the new energy market. In fact, from the beginning of the production of the first car, Geely has adhered to the principle of "dedication to creation, quality to serve the country", and has established a mature and comprehensive quality system. In terms of quality management alone, Geely Automobile has been awarded many awards such as the "Quality Benchmark for Industrial Enterprises" by the Ministry of Industry and Information Technology, the Nomination Award of the 3rd China Quality Award, and the "New Energy Vehicle Safety Management System" certification.

Not only that, Geely is also actively promoting the standardization process of China's automobile industry, and promoting the high-quality development of China's automobile industry by improving the overall quality management level of the industry. According to the data, as of the end of October 2023, Geely has led and participated in the formulation of 407 international, national, industry, local and group standards, and has completed the release of 254 standards, including 129 national standards, 12 industry standards, 6 local standards and 107 group standards.

In November this year, Geely also ushered in the official award of joining the board of directors of the International Automotive Standards Cooperation Organization. As an authoritative global automotive industry standardization organization, IATF is committed to optimizing the global automotive standardization process, improving the production efficiency of the automotive chain, and establishing an international unified automotive industry quality management system standards and quality tools. Since joining Geely Automobile in 2021, Geely Automobile has worked with automotive OEMs, upstream and downstream industries and professional organizations in China to represent the Chinese market in the formulation of international quality standards, and actively promoted the improvement of global automotive industry standards and the standardization of China's automotive quality.

From fuel vehicles to new energy vehicles, from enterprise standards to industry standards, from intelligent manufacturing in China to international leadership, it is the strict requirements for quality and safety that have kept Geely Automobile on the right path for decades. This also makes Geely's quality and safety standards become Geely's DNA to go global, creating world-class quality with international standards, and the "amazing" Geely Automobile is always on the road.

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