This year's clothing retail is indeed more difficult, and many peers have also chosen to leave, which fully shows that this industry is no longer suitable for entrepreneurship, especially many self-leading bloggers will also share their business conditions with everyone, so that many friends who want to do clothing retail no longer have illusions.
Actually, what I want to communicate with you is that most of what they say is true, but what they see is not comprehensive enough, and I usually share my daily operations with you, but there has been almost zero communication in the past half a month.
When I'm not usually very busy, I analyze everything I can think of, but I was almost busy for the first two months, and I basically didn't have much free time. There are stock adjustments in the past half month, and it is a luxury to sleep lazily, so as long as the retail is doing well, the shopkeepers are preparing for the big war.
Let me give you a brief introduction to some rules of clothing retail, for your reference only. Taking the Guangdong market as an example, the business situation from January to May can probably reflect your sales for the whole year, and it is not very important to be able to maintain a basic balance or a slight loss from June to September.
After October, it should be the main event, and this is at least the time to improve. In the later months of each year, the turnover is basically twice the average turnover of the previous months.
In December, there is the last wave of clothing retail closures, and the clothing retail stores that can hold on to this time can not stand the toss, and more shopkeepers are counting on the winter to have a turnaround, because of the impact of the weather and other aspects, some stores are also struggling to survive in the last hope, if the performance is not very good, perhaps it is the end of the year clearance, there is no better choice.
This is the last chance for a big adjustment, if you can't keep up with the rhythm, the goods don't keep up in time, and the sales don't open up the situation, you should learn to give up.
I have one of the largest stores in my mall, which has been on the verge of losing money since April, and I gave up decisively until September, and many people feel that this position is difficult to do, not only many customers chat, but also clothing owners who have been in the store business for many years have the same opinion.
But a few young girls accepted this store, after a simple transformation, the total cost of the shelf investment did not exceed 5000 yuan on the smooth opening, after more than a month of adjustment, now become the top three players in the profitability of the shopping mall, I admire the courage and courage of those little girls very much.
The experience may not be very sufficient, it is indeed important to have courage and no pressure, it is the time of the change of seasons, to be able to decisively load a large number of goods, there is always a product that can be selected by customers, so there are such results in just two months, and it should not be very bad in the future.
Therefore, in the case of a depression in the entire clothing retail industry, there will be some opportunities, depending on how to grasp and look at it, the clothing industry is really not seniority, so it can attract a large number of young people to enter the industry tirelessly.
There are successful cases, which can show that there are still opportunities, which is the biggest response to this, and it is also the biggest embrace for clothing retailers, giving everyone some confidence.